Every business uses words in order to influence consumers. I’m a copywriter. I sell words for a living,

Do you know how to pull psychological strings? Words move us. Whether we hear them or read them in a

I’ll wager that when you think of the word persuasion you get all kinds of negative thoughts and

Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation

Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to

I’ve already broken a major rule of copywriting… … and I should know better. Because as a professional

When you’re writing an article, inserting The Next Step should be really simple. And it is, if

Do long headlines work? Or are short headlines better? The answer doesn’t lie in length. It lies in

Want to capture an audience’s attention? It’s more a matter of what you don’t do than

Have you ever tried to write something persuasive and felt that you’re not getting it right? Maybe