If you’re a writer with a goal of attracting and converting more clients, it’s important that you

Editor: Whether you’re a copywriter, author, freelancer or blogger, knowing how to craft a call

Great copywriters aren’t born. They may have certain traits in common, but these were learned,

Every business uses words in order to influence consumers. I’m a copywriter. I sell words for a living,

Do you know how to pull psychological strings? Words move us. Whether we hear them or read them in a

I’ll wager that when you think of the word persuasion you get all kinds of negative thoughts and

Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation

Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to

I’ve already broken a major rule of copywriting… … and I should know better. Because as a professional

When you’re writing an article, inserting The Next Step should be really simple. And it is, if