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Secrets of Copywriting: How to Pull the Reader’s Psychological Strings

Secrets of Copywriting: How to Pull the Reader’s Psychological Strings

by Peter Sandeen | Nov 29, 2015 | How to Write Copy

Do you know how to pull psychological strings? Words move us. Whether we hear them or read them in a novel, a song, a poem, or on a sales page, words have the ability to excite, motivate and influence us because they arouse our emotions. And we all have emotional...
The Surefire Way To Attract New Readers With Every Blog Post You Write

The Surefire Way To Attract New Readers With Every Blog Post You Write

by Peter Sandeen | Sep 23, 2013 | Become a Top Blogger

Would You Like to Attract New Readers with Every Blog Post You Write? How many blog posts have you written? And how many email subscribers do you have? Sure, when you’re starting out, you’re just learning the ropes. There’s a lot to think about, and...
Secrets of Copywriting: The Power Of A Strong Value Proposition

Secrets of Copywriting: The Power Of A Strong Value Proposition

by Peter Sandeen | Apr 15, 2013 | How to Write Copy

Have you ever tried to write something persuasive and felt that you’re not getting it right? Maybe your writing feels generic. Maybe it’s disorganized, or too pushy. Maybe … you just don’t know. And readers don’t take the action you’re hoping...

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