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The Art (and Science) Behind Neck-Snapping Headlines

The Art (and Science) Behind Neck-Snapping Headlines

by Adam Costa | Jul 13, 2014 | How to Write Copy

I’ve already broken a major rule of copywriting… … and I should know better. Because as a professional copywriter – with seven figures of sales for clients – I know the secrets to crafting irresistible headlines. But this one breaks a rule. And it’s a biggie. I’ll...
Why a Critique Relationship is Crucial for Better Writing

Why a Critique Relationship is Crucial for Better Writing

by Adam Costa | Feb 20, 2012 | Tips

A guest post by Adrienne Giordano, Kelsey Browning, and Tracey Devlyn of the Romance University Many writers have covered the intricacies of a good—and bad—critique relationship. There are some really good cautionary tales out there on how to establish...

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