Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money...
Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to your mind? 1) Sequence 2) Suspense and 3) The roller coaster Stories are like magic lamps. They have a sequence, there’s suspense and sure to be a roller...
I remember the time I was watching a video on the ‘water test’ The ‘water test’ is a method to accurately gauge if a pan is exactly at the right temperature, as the accurate temperature prevents the ingredients from sticking. As you might have realised, I had my nose...
When you’re writing an article, inserting The Next Step should be really simple. And it is, if you are clear what you want the customer to do next. But hey, we all know what we want the reader to do next, and yet there’s still a bit of doubt. Are we doing...
Do long headlines work? Or are short headlines better? The answer doesn’t lie in length. It lies in the ability to say the headline aloud in one breath. Let’s assume you sit down and write an absolute stunner of a headline, your next job is to read it back aloud. Can...
