by Sean D'Souza | Oct 10, 2012 | Become a Top Blogger
Time to publish? Imagine a daughter who’s about to utter her first word For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada’ or ‘mama’? Or something else altogether? And then...
by Sean D'Souza | Sep 25, 2012 | Tips For Writers
You’ve probably heard this story before about how I used to write articles. As the story goes, it used to take me two days to write a single article. The process was so painful that I’d write the next article after a month. And as you’d expect, the...
by Sean D'Souza | Aug 24, 2012 | Tips For Writers
Creating impact The other day, I went to buy some walking shoes. And I ended up spending $2000. And that’s not counting the shoes. Now, did that opening get your attention? Sure it did. It sucked you in. And the reason you hear that strange sucking sound is...
by Sean D'Souza | Apr 1, 2012 | How to Write Copy
Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write...
by Sean D'Souza | Mar 5, 2012 | How to Write Copy
I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to...
