by Sean D'Souza | Feb 14, 2012 | How to Write Copy
Step into a bookstore, step into the business section and pull out a book. Then flip the book to the back cover. And here’s what you’re sure to find on almost every business book. Yup you guessed it. You find bullets. And there’s a reason why bullets...
by Sean D'Souza | Oct 20, 2011 | Tips, Freelancing
The world was flat. Now it’s round. Who knows? Maybe it’s square. Research helps. But there’s a problem with research. And it’s called counter-research. Tea is good for you. Tea is bad for you. Drink 8 glasses of water a day. Drink 16 glasses of water a day. The list...
by Sean D'Souza | Aug 31, 2011 | Become a Top Blogger
We all want to write copy that sells, right? Well, there’s one often overlooked ingredient that will make your customer or client buy… I remember going to a workshop in the year 2003 The price of the workshop was $8000. Plus there was overseas travel...
by Sean D'Souza | Aug 11, 2011 | Become a Top Blogger
Does headline length matter? Let’s say I told you to go down to the supermarket. And I gave you directions. Take the first left, and then take a right at the fifth corner. After which you take a U-Turn at the traffic lights. But don’t miss the right hand turn, which...
by Sean D'Souza | Jul 17, 2011 | Tips, Become a Top Blogger
We all want stand out headlines, right? Assume I visited your home. How would I enter? Through the window, or the backdoor. Surely you’ve reserved the chimney for good ol’ Santa. So where do I enter? Why through the door, right? And when you write copy,...
