When’s the Right Time To Publish Your Article?

    time to publish

    Time to publish?

    Imagine a daughter who’s about to utter her first word

    For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada’ or ‘mama’? Or something else altogether?

    And then she says it!

    And there are whoops of joy. Except this daughter is not really a baby. She’s a woman at the ‘ripe, old age’ of 35. And there’s nothing wrong with the woman at all.

    She was just waiting for the right moment to say her first word.

    Yes, I know it’s a ridiculous story

    But it’s not any more ridiculous than you waiting for the right moment to publish your article. As we go through writing articles, we believe that our articles aren’t quite good enough to post on our websites or blogs. So we salt them, in the hope that we’ll write better articles in the future.

    If I’d waited for the future, you wouldn’t be reading this article

    When I started writing articles way back in the year 2000, I struggled with my articles. I didn’t feel they were good enough. Besides, I had one massive problem. I felt like a fraud because I was a cartoonist and knew nothing about marketing. But I’d read an article in the Reader’s Digest when I was a child. The title of the article was “Be brave and mighty forces will be with you.”

    So I gave in to mighty forces

    I published my articles. And to my surprise, others not only wanted to read them, but wanted to publish them as well. And while it took us over a year back then, over a thousand people subscribed.

    One thousand people were reading my ‘crappy’ articles

    And it didn’t stop there. I then wrote this document called The Brain Audit. It was only 20 pages long, including some fillers <grin>. At first a trickle of customers bought it, but soon we had hundreds of people buying it.

    I’m sure you’ve heard this story before but we’d sold over $50,000 worth of The Brain Audit in that form. And it was only then that it got upgraded. (Today The Brain Audit is 180 pages and far more polished.)

    But what if I had waited for the perfect moment?

    What if my articles still needed polish?
    What if I had believed that The Brain Audit was too anorexic to publish?

    Be brave

    Be brave and mighty forces will be with you.
    Go ahead, publish your stuff.
    Be brave—then be surprised.

    Just like I was.

    About the author:

    Sean D’Souza is a writer, marketing guru and expert on sales psychology. To read more articles by Sean, and get a very useful free report on “Why Headlines Fail”, go to PsychoTactics.com

    About the author

      Sean D'Souza

      Sean D'Souza is a writer, marketing guru and expert on sales psychology. Read more by Sean on Psychotactics.com

    • artesanato says:

      For me..the right time is only when i read the article at least five times and ask a friend to read it and review it! Good article!

    • Kiril says:

      Liked your article a lot – Gave me confidence about my article writing style.

      By the way what plugin or widget are you using above the Header such a HelloBar – really like it 🙂

      Thanks for your answer

    • Liz McGee says:

      Hey Sean,

      Yes, fear can be our biggest enemy. It is for me. But it doesn’t help that we can also be our own worst critics.

      There just comes a time when you have to be brave and just do it. You’ll never know how successful you can be if you don’t try.


    • This kind of encouragement can’t be given enough. I remember a few years ago that my new year’s resolution was to “Be Courageous.”

      We must feel the fear, but do it anyway.

      And the opening story is a good use of hyperbole to get your point across. The reason we learn to talk is because as little babies we’re so self-conscious and fearful of judgement. It’s sad, but in our world it takes courage to be exactly who you are and to let the world see you as you are.

    • Thank you for contributing this guest post on this fabulous blog and I really enjoyed reading it.

      We have two hemisphere of the brain: the left hemisphere and the right hemisphere.

      Our society, unfortunately, encourages left-brained thinking. So, the right hemisphere of the brain rides on the back-seat of your car. An overemphasis on one aspect of life means that we are not in a state of balance.

      That’s why we think too much: logic and reason are drummed into us at a young age. Imagination, innovation, creativity are for dreamers and hippies, goes the conventional wisdom.

      But when you trust your gut instict, miracles can happen: your copy is accepted; your articles are published.
      That painting you sent out gets put up in your local art gallery. Your show goes on the road and people applaud you.

      We don’t give enough importance to our feelings. But your feelings are the like an antenna that receives signals from the unknown. Your feelings will tell you it is now time, right now to see your article in print.

      Your feelings allow you to drown out the noise and shut off the distractions that prevent you from achieving your goals. That’s why it is important to listen to your hunches. Your intuition is your guide to a brighter future. Let your intuition lead the way. And the red, red rose of prosperity will bloom even in the winters of despair.


    • Denise Coleman says:

      I have written many articles and essays (based on my life and my interactions with others) and have not sumbitted any for publication. I am impressed with how you began to publish your work but am not clear as to the format in which “The Brain Audit” was published. Did you make it available as an essay and sell it in that format? How would you go about doing that? Or did you self-publish a book?
      Any information you can give me will be greatly appreciated. I am a disabled woman who has written a lot about how this has affected my life; now I want to make it available to others as I believe it will help those who are disabled learn that their life is not over, just a little different that will have to follow a different timeline. I hope it will also help those who are not disabled have a better understanding of what a person with disabilities experiences during a “normal” day. I appreciate any ideas you can give me.
      Denise A. Coleman

    • Cyd Madsen says:

      Oh, thank you. I needed to read this because I’m not brave, I just love pushing buttons and then wondering what in the world I’ve done. It’s gratifying knowing I’ve done the right thing…most of the time. At the least I’ve been brave, and now I know it.

      Really? You were surprised when people bought the Brain Audit? I bought that book, and I’ve been following your blog for years. I didn’t know someone could be so spot on and bold while mustering up bravery behind the curtain to publish. This is very encouraging. And empowering. I feel the need for a cape of some kind and a mighty mask 🙂

    • I believe that you shouldn’t wait on publishing your articles. Sure you could schedule them ahead of time, but when you have finished your article, checked it for grammar mistakes and decided that it’s worth while posting, I usually go ahead and publish.

      This is unless I work on it over a few days where I get time to reflect on it.

    • This shouldn’t just resonate with others. Everyone, doing anything, would benefit from reading this. Whether it’s article writing, short fiction, getting to work on that novel, building that website, taking those photos or doing that thing.

      There’s never going to be a right time. There has never been a perfect time, ever. So you may as well do it now. Go for it.

    • Waiting for perfection is a fool’s errand, but I think a lot of folk’s fall off the other edge of the equation…

      Blogging is learning how to write in real-time and readers are pretty forgiving, but you don’t want to fall into the habit of settling for ‘good enough.’ Always be looking ahead at where you’d like to be and focus on making the next article a little bit better.

      You can’t wait for perfection to come, but that doesn’t mean you should ever stop chasing it! 🙂

    • Jevon says:

      This is true. Not the 35 year old woman part (that’s just nuts), but the whole concept. I read another similar article that said if you find yourself rewriting the same sentences over and over without actually changing the meaning, then you’re ready to publish. Thanks Sean.

    • Mila says:

      Thank you so much, Sean. I’m so self-conscious about my articles. Even though I’ve received very good feedback on my writing, I’m still very afraid to show it to the world. Thank you for the inspiration.

    • Sean,

      You’re so right about timing.

      The timing didn’t seem right for many things I’ve accomplished in my life. What pushed me forward was the burning desire in spite of potential risk.

      We hear this from successful people over and over again for a reason.

      I’ve long followed your articles and love your cartoons too. Thanks for your work.

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