The Essential Skill Set Most Writers Lack

    skill set

    Every writer dreams of being discovered. Don’t you?

    Whether you write fiction or faction, you want people – lots of people – to read your stuff.

    Maybe you dream of writing a bestseller, or becoming a Top 100 blogger, or writing a script for a box office hit, or landing an article for a top magazine.

    How to get from where you are now to your dream?

    For the slog from novice to master you need two different skill sets: skills as a writer and skills as a marketer

    Why marketing skills are crucial

    Here’s a story. A few weeks ago a blogger emailed me with a pitch for a guest post on my blog Goodlife ZEN. Actually, you could hardly call it a pitch. She just threw an idea at me without telling me about herself, her writing, or what the guest post might be about.

    I emailed back: “If you want to land a guest post, you need to read my article: The Perfect Pitch: How to land a Gig Every Time. Remember that I receive guest post requests every day – so you need to stand out from the crowd by writing a great pitch.”

    She whined back, “Oh, but that’s like marketing my guest post. I don’t like doing that.”

    Yes, well – as you can imagine, she didn’t land a guest post on GLZ…

    The point I’m making is:

    No matter what you write, you need to learn marketing skills to get your stuff in front of readers.

    When writers need to market

    • When you contact a possible agent.
    • When you write to a publisher.
    • When you pitch for a guest post.
    • When you introduce yourself to fellow bloggers.
    • When you ask people to share your stuff on Social Media.
    • When you approach a joint venture partner
    • When you launch a book or a report- even when it’s free.

    As you can see, there are many more occasions when marketing skills come in handy.

    About the author

      Mary Jaksch

      Mary Jaksch is best known for her exceptional training for writers at WritetoDone.com and for her cutting-edge book, Youthful Aging Secrets. In her “spare” time, Mary is also the brains behind GoodlifeZEN.com, a Zen Master, a mother, and a 5th Degree Black Belt.


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