by Sarah Murray | Mar 25, 2013 | How to Write Copy
Are You Ready To Write Inspired Copy? Copywriters often find themselves writing on some pretty mundane topics. From ‘Installing the best security doors’ to ‘The top five high-interest savings accounts’, it can sometimes be hard for a copywriter...
by James Chartrand | Mar 15, 2012 | Tips
Confidence is key to effortless writing. You know that; I know that. And yet, sadly, writers tell me all the time that confidence is one of their biggest struggles. They’re unsure of their skills. Is the work good enough? They hesitate and get stuck in the...
by Sean D'Souza | Mar 5, 2012 | How to Write Copy
I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to...
by Sean D'Souza | Feb 14, 2012 | How to Write Copy
Step into a bookstore, step into the business section and pull out a book. Then flip the book to the back cover. And here’s what you’re sure to find on almost every business book. Yup you guessed it. You find bullets. And there’s a reason why bullets...
