by Peter Sandeen | Nov 29, 2015 | How to Write Copy
Do you know how to pull psychological strings? Words move us. Whether we hear them or read them in a novel, a song, a poem, or on a sales page, words have the ability to excite, motivate and influence us because they arouse our emotions. And we all have emotional...
by Mary Jaksch | Nov 3, 2015 | How to Write Copy
I’ll wager that when you think of the word persuasion you get all kinds of negative thoughts and feelings coursing through your brain. You equate persuading with pushing, manipulation—maybe even lying. You may go to great lengths to avoid taking any action that...
by David Masters | Sep 20, 2014 | Use Social Media
Imagine a place where you could easily improve your writing by publishing 30, 40 or 50 blog posts a day. In this place, you’d automatically receive individual feedback for each blog post on whether it touched base with your readers. You’d be sure that...
by Adam Costa | Jul 13, 2014 | How to Write Copy
I’ve already broken a major rule of copywriting… … and I should know better. Because as a professional copywriter – with seven figures of sales for clients – I know the secrets to crafting irresistible headlines. But this one breaks a rule. And it’s a biggie. I’ll...
by Peter Sandeen | Apr 15, 2013 | How to Write Copy
Have you ever tried to write something persuasive and felt that you’re not getting it right? Maybe your writing feels generic. Maybe it’s disorganized, or too pushy. Maybe … you just don’t know. And readers don’t take the action you’re hoping...
