A Bucket List for Writers

A guest post by Larry Brooks of Storyfix.com

Unless they contain a book ordered from Amazon, writers don’t like boxes.We resent being categorized, stuffed into or shown what appears to be a box that, because someone says we belong there, becomes something into which we feel we should climb post haste.  Unless we are writing obituaries or updating the local grocery ads, we believe our work to be art, and where art is concerned there are no rules, or boxes.

When we believe that, at least when it comes to writing, we are wrong.

About both things.

In many other aesthetic pursuits we can indeed reach a level of art without having to fit into anybody’s box.  We can skip all that boring discipline stuff and ignore any prevailing commercial tastes and trends and just do our thing.

But where writing is concerned, all that changes.  Because in the eternal tug-of-war between art and craft in this avocation, craft is winning.

The acid test on this issue relates to why you write and what you hope to get out of it.  If you’re in it for fun, sure, do it your way.  But if you want to become a professional author, one whose work attracts a readership and perhaps a publisher with a checkbook, craft simply trumps art all to hell.

Craft depends on discipline.  On function as well as form.

And that, by definition, establishes a set of rules that, at first glance, can look a lot like a box.  But don’t be fooled.

A guy named T.S. Elliot says it better than I can:

When forced to work within a strict framework, the imagination is taxed to its utmost… and will produce its richest ideas.  Given total freedom, the work is likely to sprawl.

And sprawl won’t get you published or read.

Just don’t call it a box.

Here’s the newsflash that rubs some writers the wrong way: there are storytelling principles and expectations in place, at least at a professional, commercial level.

The moment we depart from those standards, if we try to negotiate them or attempt to reinvent them from a context of either ignorance or defiance, our work becomes less than commercial.  In doing so we may indeed become artists – very lonely artistswhen the higher goal is to become a writer (preferably one with an audience) who has perfected craft to the level of art.

There are consequences to writing without parameters and honoring accepted standards.

When your writing ceases to be commercial you’ve just shot yourself in the foot – at least if your goal is to turn pro – perhaps in the name of art.

The concept of selling out isn’t about writing commercially, it’s about writing at a level that’s beneath you, which is a completely different thing.  When you disrespect the principles of craft, you are already in that free-fall.

We all get to choose.

I’m not crazy about rules, either.  That’s why I’ve coined another term for the discipline of writing, a way to organize the various aspects of craft into separate yet ultimately dependent categories of essential principles, skills and criteria.

And essential they are.

I like to think of these categories as buckets rather than boxes.  I’ve stuffed all the things a writer of stories needs to understand and master – the craft – into one of six different buckets of intellectual and creative awareness, and delved deeply into why they are essential and how they remain connected to each other.

Skipping or mangling these criteria isn’t art, as some might believe.  It’s storytelling suicide.

Why we need these buckets.

When you talk about storytelling without differentiating between, say, the essential elements of concept, character and theme… if you view the narrative process as some mysterious and organically intuitive flow defined by obscure, impressive lit class rhetoric more suited to book reviewers than writers of books…

… well, I think I speak for millions when I say there has to be a better, clearer way to wrap your head around the craft of storytelling.  One that doesn’t elude you for years and even decades.

I call these buckets of awareness the Six Core Competencies of Successful Storytelling.

And there is only one rule in play.

Actually, an unavoidable and stark truth: you have to be competent to the point of mastery in all six core competencies before you can write a commercially viable and successful story.  A weakness in any one of them will kill your chances.

I didn’t make that truth up.  Always been there.  Even though you’ve never heard it capsulated in this fashion, or this clearly.

The inherent opportunity residing within these buckets.

Books from new writers that actually sell are the ones that offer something special.  The trick is to understand what this means, and how to make it happen.

The answer awaits inside the buckets that contain the six core competencies.

When one or two of them, as executed in your work, are astoundingly original, creative and compelling, then you’ve just separated yourself from the crowd.  A crowd, by the way, that for the most part is already competent in all six, which makes wrapping your head around these competencies (or, if you prefer, sticking it into each of the six buckets) is just the ante-in to the game.

In writing, the essential elements of a story become the physics of what makes a story work, and when viewed as an entire discipline (which is precisely how they should be viewed), they become the stuff of story engineering that cannot be ignored or, unless you spend decades paying attention, intuitively absorbed.

When one or two are super-charged, the entire story kicks into a higher, better gear.

Introducing The Six Core Competences

Don’t mistake this for over-simplification.  Storytelling is still hard, and there is a long and challenging list of attributes, skills, nuances and mechanical gizmos you must understand and put onto the page.

That said, it’s a lot easier to group them into six separate affinities that share common standards, criteria and expectations.

Four of the six core competencies are elements, the essential aesthetic building blocks of your narrative.  They are: concept… character… theme… and structure (plot sequence).

You can’t skip one and get away with it.  And you can’t knock one or two out of the park until you completely wrap your head around what they each mean.

Separating them is essential, because the criteria for, say, concept and theme are very different.  Many a manuscript has tanked because the writer didn’t understand this premise.

The other two core competencies are issues of execution, the application of the four story elements to the blank page.  They are: scene execution… and your writing voice.

When you isolate these six essential realms of storytelling, they can be broken down, analyzed, studied and practiced in context to the larger, integrated whole of a story.

Once introduced to the six core competencies – you’ve met them before, just not quite this clearly and stripped of mystery and pretense – your entire writing life will change and expand.

Because suddenly, perhaps for the first time, you will understand how to determine what to write, where to put it, and why it works there.

Which, regardless of how you’ve approached storytelling in the past and intend to get it done in the future, has always been the goal.

Larry Brooks is a bestselling novelist and the creator of Storyfix.com, recently named to the top spot on our recent Top Ten Writing Blogs list.  His latest book, “Story Engineering: Mastering the Six Core Competencies of Successful Writing,” has just been published by Writers Digest books, and since its release has been at or near the #1 bestselling spot on Amazon.com’s fiction writing/craft list.

How to Balance Blogging and Your Day Job (while still growing your blog)


A guest post by Anastasiya Goers of Balance In Me

Is blogging the only thing that you do in life? Probably not (according to Technorati up to 64% of bloggers are classified as Hobbyists and another 13% are Part-Timers.) It would be cool if every single blogger could devote 100% of his/her working hours to this fun and exciting activity but realistically not all of us are full-time A-List bloggers.

Balancing blogging with your day job and your life can be quite difficult. After all we have only 24 hours in each day and we have to spend at least 6 of them sleeping. Considering that there are over 133,000,000 bloggers in the world today (and more popping up every day) I believe that it is time to start talking about blog/life balance as opposed to boring work/life equilibrium.

If you have a big dream for your blog then you need the time and resources for it. Then you throw your money-making job into this mix, your family, friends, a little bit of exercise, maybe a hobby or two, personal growth … Did I forget anything?(probably, yes.) I think that we definitely need some balance in this cocktail.

I’ve been running my blog for about 3 years now and only in the last one and a half years I finally made it a priority. With the long-expected growth (I still remember my first milestone of getting the first hundred of readers. WooHoo!) came the realization that blogging was a lot of work. Here are just a few well-known successful blogging tips:

  • Create great content,
  • Optimize for SEO,
  • Write guest posts (on a regular basis),
  • Maintain your Social Media presence,
  • Launch a newsletter,
  • Keep your design modern and uncluttered.

And then you have all the extras of answering comments and emails, keeping in contact with other bloggers, taking care of an unexpected blog crash (I think every blogger goes through it at least once.) And I am not even mentioning any monetization strategies which become a priority if you want to become a full or even part-time blogger.

How can you balance it all with your life and still stay sane?

The whole time that I’ve been running my blog I was also working and taking care of my family (I have toddler-twins so I know everything about staying busy) while still devoting time to my health (exercise and healthy diet). As you can see I know a few things about life balance.
If you really want your blog to grow but cannot devote 100% of your time to it you can consider these strategies that proved to be helpful and effective for me:

  1. Divide and Conquer. I believe in the importance of breaking down big globes of commitments into simple steps. It means that I have not more than one big project on my blog a month. Instead of running wide open and burning out quickly I choose a slow but steady-growth strategy.

    In practice you can create a list of projects or blog growth strategies that you are interested in and then put them in your schedule. Whenever you are done with one project you can move on to the next one instead of piling them one on top of the other one.

  2. Learn from the best. My blog finally started growing and I finally realized where to focus my efforts (rather than running in circles like a hamster on a hamster wheel) when I found the best blogging mentors. My blog was a mess and my blog vision simply didn’t exist until I joined the first A-List Blogging Bootcamp. Leo Babauta and Mary Jaksch taught me how to create great articles and choose catchy headlines, they explained the importance of a good blog design and shared numerous tips about promoting my blog content. They helped me understand what my readers wanted and how to give it to them. You can spend weeks, months and even years trying to figure out the best ways to grow your blog. Or you can learn from the experience of A-List Bloggers and use their wisdom to stop spinning your blogging wheels. (See how you can benefit from joining the A-List Blogging Club.)
  3. Delegate. There are certain things on my blog that I prefer to outsource like graphic design and theme tweaks? Ask yourself what is the most important thing that you have to do on your blog. If you’ve been reading Write To Done at least for a little while then you know that you need to create excellent content. This is the most effective way of spending your time, the rest can be outsourced.
  4. Find help. Just lately I’ve opened up my blog to contributing authors. I think that it is the best thing that I’ve done on my blog in a long time. First of all, my readers benefit from reading a wider range of topics and opinions. Secondly, I am not so pressed to pump out 3-4 articles a week which gives me more time to concentrate on creating more useful articles (here is a benefit for my readers again.)
    If you already have subscribers on your blog then it will be easier for you to attract guest authors. But even if you are just starting out you still can team up with other beginner-bloggers. It is a win-win situation.
  5. Simplify your blog strategy. If you are limited on time you need to choose the most effective growth strategies that work for you. You can try to create a social media following, optimize each one of your articles for SEO, write a few guest posts a week, comment on other blogs and try every new blog trend. But do you really have enough time for it? The truth is that if you do not put enough effort into each of these strategies then they simply won’t work.

    I might sound like a dinosaur from the Stone Age of blogging but I’ve completely quit my Social Media race. I rarely check my Twitter and Facebook (once a month at the most) and ignore any other social media site except for StumbleUpon (now, I really love this one because it steadily brings me a good amount of traffic and it is effortless.) Instead I focus on guest posts and search engine traffic. How can you simplify your blogging strategy?

  6. Simplify your blog. Another thing that I have recently done on my blog was close my comments. It has tremendously decreased my blog workload without any sacrifices to the traffic. Here are a few reasons why I did it:
    • stop fighting spam comments which eventually penetrate Akismet and any other spam filters,
    • stop wasting my time answering each and every comment (it’s not a secret that most comments are left by other bloggers who just want a little bit of traffic to their own blog),
    • stop worrying about posts that have no or few comments and look very lonely.

    Readers who have questions and who want to share their experience with me send me a personal email. I prefer this personal communication much more. One day I might reopen my blog for comments but for right now I prefer the “silent mode” of my blog.

  7. Carry a notebook with you. Sometimes you can get an idea for an excellent post when you are at work, hanging out with your friends or when you just woke up. While you won’t always have the opportunity to write this post right away you can jot it down in an old-fashioned notebook. When it is time for your next blog posts you will have an excellent idea waiting for you. After all, there is nothing worse than a writer’s block when you are facing a deadline.
  8. Simplify your blog communications. Having an email address that you use only for your blog is a must in my opinion. It helps you to keep your emails organized and separate your personal, business and blog emails from one another. Set aside some time during the day to check your blog email but make sure that you have enough time to answer your emails before you open your inbox. Email can be a huge time trap when you do not use it wisely.

    You can also write a few guidelines on the contact page of your blog. If you are not interested in product reviews or guest posts – clearly state so on your contact page. It will save you and the person who is sending you an email a lot of time. Possible categories that you might want to mention:

    • Guest posts
    • Product Reviews
    • Use of your content (your copyright)
    • Personal emails and requests
    • Thank you notes
    • Advertising
  9. Enjoy time away from blog. This is probably the most important part. The blogging world can easily consume you making you think about new posts and blog updates every waking hour of your day. No matter how much you and I love blogging it is important to step away from it and spend time with your loved ones, devote some time to your health and spiritual needs. This time away from blog will give you more inspiration to create the most excellent and amazing content.

It is possible to balance your blog with your day job and essentially your life. Blogging is a fun part of life but it should not take over your life. There is always a way to find more balance in everything you do including blogging.

Anastasiya is the author behind the BalanceInMe blog – a place for people interested in practical life balance strategies. She is passionate about helping people find their balance in different areas of life: work, family, health, lifestyle, spirituality and others. She also a runs virtual Life Balance Retreats for people interested in making lasting changes in their lives.

The A-List Blogging Club helped me take my blog from mundane to awesome in just a few months. After over a year of frustration with my blog I finally turned it into a substantial income source thanks to the tips and mentoring that I get at the Club. There is always something new and insanely useful that I learn from Leo, Mary, guest presenters and fellow-club members.

How to Make Your Free eBook a Magnet for New Readers: 5 Crucial Tips

A guest by post Tess Marshall of The Bold Life.

If we advance confidently in the direction of our dreams, and endeavors to live the life we imagine, we will meet with a success unexpected in common hours. ~ Henry David Thoreau

I recently completed a free eBook to put on my blog in exchange for a subscription to my newsletter. The names and email addresses I collect, will be used to build traffic as part of my internet marketing plan to monetize my blog.

A mailing list, allows me an opportunity to create value, build relationships, and gain prospects for products and services. It enables me to increase my online presence and create income.

My newsletter will be used to inform my list of updates, tips, contests, surveys or announcements of services, products, and changes to my blog. Electronic email has replaced the postal service and is the most common use of distribution of mass mailings.

The power of a freebie in exchange for a name and email address is often overlooked and underrated. There is a temptation to avoid your best effort and save your best content, out of haste, lack of commitment or because it’s free.

When you give your subscribers an unforgettable eBook they will look forward to doing business with you in the future. Happy subscribers become happy customers and members of your tribe.

Some believe a blog is only as valuable as the size of one’s list. I would like to add a list is only as valuable as the quality of one’s products. It’s wise to make all products and services uncommon and outstanding.

Read on to learn how to attract readers with an irresistible eBook.

1. Do and give your best to build trust.

Build a stable and solid internet marketing business by always using your brilliance to provide quality content, perfect solutions and products that enrich lives.

With an extraordinary and useful, free eBook, subscribers will thirst for additional content and products. You’ll build your list, become known as an expert, and sell future products.

It’s good business to be generous and give more than is expected, always produce top-notch, unique and remarkable goods and services.

As your business becomes appreciated and profitable, you’ll gain respect, build trust, and establish cherished life-long customers.

2. Establish connection through trust.

Creating and selling on the internet is an enormous opportunity for establishing heartfelt, lifelong, friendships and connections throughout the world. I believe everything we do, say, and create as bloggers counts.

Our work has the ability to bring joy, happiness, calm, courage, faith and hope. Every product or service we create and sell with integrity will stand out, provide value, establish, and enhance our relationships.

By revealing our hopes, dreams, hurts and pain to one another, we will grow. Through mutual respect, listening, and acceptance, we’ll develop relationships and friendships for the duration.

Look at your list as more than names and emails or a method to make money. See your list as your friends who deserve your best. Their names are sacred, their addresses private. Put a priceless value on the list. Never sell or share your list with anyone.

3. Use what you have and make it even better.

If you have been blogging for several months, read through your blog and gather two or three of the most popular, well written and important posts. Next, gather three more posts related to these. Look for a theme or topic to appear.

For example, when writing my eBook, I recognized themes on relationships and happiness, purpose and meaning, connection and love, gratitude and inner peace, and fearlessness and courage.

Place your gathered articles in a logical order. Use your articles to create chapters. Do more research and expand on each chapter. Use quotes, personal stories, and stories of others to further enhance your material.

If you are a brand new blogger, with little in your archives, consider your niche and research ideas and themes that fit your blog. Expand on your research as well. Get creative. This is your chance to make a good first impression.

Another option for a beginner is to create a special report based on your specialty and knowledge. This may seem less daunting.

My eBook is only 17 pages. However, it does create a strong impact. The power lies in the choice and meaning of every word, photo, color, and line in the design. The power lies in my message.

You want it to move readers emotionally. You want your readers to learn, enjoy, think differently or feel differently. When a person is changed by your work, you have succeeded.

4. Hire or barter with a creative genius.

Next consider your design.  For mine, I wanted to use the stunning photos belonging to my blogging buddy, Caroline Manrique. I chose one for my cover and one for every page to create added value. I credited her in exchange for the free use of her photos. If you choose photos, it’s necessary to resize and format them so your eBook will download quickly.

Another friend, used her artistic and technical talent, time, and energy to design my eBook. It’s visually aesthetic enough to print and frame every page.

The value of an eBook cover can’t be overstated. The average buyer will spent 8 seconds looking it. As one marketer said, “Make them want to reach right through the screen and grab it.”  You don’t want to lose subscribers because of a poorly designed cover! Make all of your work count!

5.  Ask everyone to share your eBook.

Because you’ve done excellent work, it’s highly likely your friends, family, and colleagues will forward your eBook to others. Ask your readers to pass it on.

Place an invitation on the final page of your eBook suggesting it be shared with everyone  who will enjoy or benefit from it.

Also, ask others to share it using social media.

In conclusion, create an e-book that is useful, enjoyable and relevant to your blog or website. Customize it to build and reflect your business. Put your unique spin on it. Create something a subscriber can’t get from anyone else. Make it hot property!

The blogosphere is made of trillions of words and photos, forming endless stories, sending out a ripple effect of possibility and positivity.

Creating your eBook to be a magnet for new readers will also send out ripple effect of undeniable quality of your blog, website or business.

Tess Marshall is a speaker, author, fear shattering, calculated risk taker, obsessed with being happy, couragous and bold.  Her blog, The Bold Life is a juicy mix of inspiration, spirituality, and personal development.  Download for free her eBook, “Peace, Love, and Connection.”


The A-List Blogger Club run by Leo Babauta and Mary Jaksch re-opens for new members on 2 April. Get on the Priority Wait List and go right to the top of the queue.

How Planned Disconnectors Create Powerful Article

A guest post by Sean DSouza  of Psychotactics

Imagine you were reading a mystery novel. You’ve just finished five pages. The story line is becoming really interesting.

And then you turn the page
And find the sixth page has been torn out. Now that’s really irritating, eh?

But let’s suppose you decide to continue reading anyway
And you move to page seven, and pick up the thread of the story. And you’re reading page eight, page nine, page ten. And page eleven is torn out. At this point, you’re more than frustrated. And this is the feeling that many readers have when they read your article. It’s because you’re not planning your disconnectors.

So what are disconnectors?
Disconnectors can be simply described as a sudden stop.
 So let’s say you’re telling a story.
Or telling a joke.
Or singing a song.
A sudden stop in the middle of your story/joke/song would be a disconnector. But a disconnector isn’t a bad thing, provided you understand the difference between a planned and an unplanned disconnector.
1) Planned Disconnectors.
2) Un-planned disconnectors.

Planned Disconnectors
Planned Disconnectors are what you see on any TV serial. You’re watching this villain chasing the hero. The tension builds up. And it reaches a crescendo. And the scene changes to something else. Like a scene at the beach. What you’ve just experienced is a disconnection. One moment you’re watching a crazy chase. Next moment the waves are lapping on the sand. And this experience is a planned disconnector.

But how do we know it’s a planned disconnector?
Because the villain and the hero will show up again in the same serial. Which means the thread of the serial is to disconnect, then connect, then disconnect. And this planned disconnector allows us to pick up the thread of the serial.

But what about unplanned disconnectors?

Unplanned disconnectors are simply a factor of too many thoughts. Imagine that same villain chasing the hero. And you don’t see the scene again. The scene doesn’t re-connect at all. So you’re left with half a story.

And that’s frustrating
Because the reason you were reading the story, was because you were interested. If the story suddenly ‘disappears’, you’ve created a disconnect. The reader may tolerate the disconnect, as long as you bring up the connection later in the article.

So let’s see an example:
Peter worked for few years as a volunteer in a little village in Peru. He really enjoyed his work and felt he was doing something useful. Eventually he moved back to his own country, and got a job. 35 years later, his professional life came to an end, as he had reached the mandatory 62 years retirement age.

His volunteer Peruvian years came back nagging him more and more. What happened to the people he had lived with 35 years earlier? What became of the village? In the case of Peter, his time was filled with questions about the people and the village in Peru. It was difficult for him to focus on other activities. He
eventually went to Peru.

Martha felt that retirement age came to early. She still had things she wanted to do professionally. She resented seeing her years of professional experience as a bank manager almost being cancelled by the fact she reached retirement age. 

She felt drained of all her energy. She felt tired right in the morning when she woke up.

See what happened in the story above?

You got into the story of Peter and Peru. But the story suddenly disconnected. And went on to Martha. Now as you read further, you’d expect the writer to bring back the connection. To complete the Peter in Peru story, as it were.

But most article-writers never bring back the connection

They’re so eager to move to the next idea, that they fail to
complete the first. They’re onto the next idea. The next paragraph. The next piece of information. And the reader is now totally confused. But reads on any way.

But isn’t that the point of the article?: To get the reader to read on anyway?
Yes, it is. As we’ve found, disconnectors provide an intense lift in drama. Or a drop in drama. But if the reader continues to find disconnects, and there’s no connection, the reader feels cheated. They feel like they’ve read to page five. And then page six is gone.

And then continued to page ten. And page eleven is gone.
This unplanned disconnect leaves an incomplete, icky feeling.

And it’s not what you set out to do
So either complete your story in the greatest detail (No, you don’t have to create disconnectors at all). But if you disconnect—disconnect deliberately! Or not at all.

To read more articles by Sean DSouza—and get a very useful report on “Why Headlines Fail”, go to http://www.psychotactics.com

Have You Considered Speechwriting?

A guest post by David Meadvin of Inkwell Strategies

I’ve focused almost my entire career on speechwriting for senior government officials.  When I left the public sector to launch my own speechwriting firm last year, I almost immediately started receiving inquiries from journalists and freelance writers interested in learning more about speechwriting.  In this article, I’ll tell you about how I became a professional speechwriter and share some tips for dipping your toe into the profession.

I was fresh out of college and living with two roommates in a tiny old walkup apartment in Manhattan’s Lower East Side.  I hadn’t taken my first step in the professional world, but was reaching out for advice and job leads.

One morning, I got an email from a friend of a friend.  He informed me that the new governor of a very large state had already cycled through a handful of speechwriters in his first few months and desperately needed someone for the job.  I had some political experience from summers growing up in New York and took quite a few writing-intensive courses during college.  I knew a little bit about politics and a little bit about writing, but I had never written a major speech for myself or anyone else.

I figured I didn’t have a shot at the job.  I was 22 years old and had virtually no relevant experience.  But since email is free, I figured there was no downside to sending in my resume.  I emailed it along with a cover letter that put a brave spin on my inexperience, and then promptly forgot all about it.

A couple of weeks later, I got a phone call from the governor’s communications director.  She received my resume and liked it enough to request a writing sample.  Three days later, I was on a flight to meet with the governor and was offered the job on the spot.  I didn’t even have enough time to fly home and pack up before moving and diving headfirst into my new job.

Like that, I was a professional speechwriter.  It took a stroke of good luck, an employer desperate to fill a slot, and a little bit of a knack for decent writing.  And aside from a few detours, it’s pretty much all I’ve done since then.

After spending several years writing on Capitol Hill and the U.S. Department of Justice, I’m now president of Inkwell Strategies, a Washington, DC-based firm that specializes in speechwriting and message development.  Frequently I’ll get an email from someone looking for advice on how to break into speechwriting.  Here are some of the things I usually tell them:

-          The first speech is the hardest. As is the case for many niche professions, most speechwriting jobs require significant previous experience.  This creates a classic chicken and egg conundrum: how do you get that previous experience if there aren’t many entry level opportunities? Your best bet is to write a few speeches for free or on spec to build a small portfolio.  When I’m hiring a writer, it doesn’t make much difference to me whether they previously wrote for a Fortune 500 CEO or a town councilman.  If the writing is good, I’ll take notice.

-          Great writing for speech is different than great writing for paper.  I’ve heard from a number of journalists who have tried to make the leap to speechwriting and found it surprisingly difficult.  The longer, more complex phrases and sentence construction you might find in literature doesn’t translate when spoken.  If you’re new to speechwriting, the most important thing you can do is stand up and read your draft aloud.  If you stumble on it, your boss will, too.

-          Simple is always better. TV shows like The West Wing might give the impression that speechwriting is all about sweeping, grand phrases.  Yes, there are rare instances when big words are appropriate.  But the number one trap for novice speechwriters is writing “too big.”  If you’re writing the president’s next State of the Union address, by all means break out the thesaurus.  Otherwise, stick to clear, simple language, expressed in short sentences that are easy for the speaker to deliver and the audience to follow.  You’ll notice that even history’s most famous rhetorical flourishes are usually comprised of concise language artfully composed.

-          Read first.  Write second. Whether you write for an elected official, corporate CEO or as a freelancer, you’ll be called on to write speeches on a wide variety of topics.  No speechwriter can be an expert on everything.  When an assignment comes in, give yourself at least a day or two to gather and read as much material as you can put your hands on.  The depth of your research will depend on the scope of the project.  If you feel that the amount of research required will leave you with little time for writing, consider working with a researcher or asking your client for assistance with research.

-          Beware of burnout. A colleague who wrote for President Clinton once described speechwriting to me as “the best dead-end job in the world.”  It can be extremely exhilarating and rewarding, but at a certain point, most professional speechwriters hit a wall.  Churning out constant content is emotionally – and even physically – exhausting.  I once calculated that during my career as a U.S. Senate staffer, I wrote more than 1 million words in the Congressional Record.  That meant staying constantly wired to the news and issues of the day, developing an in-depth knowledge of major policy initiatives, and burning through quite a few keyboards.  It’s a great ride, but few can stay on it for long.

Some have raised concerns that the modern media, which can value sound bites and 140-character Tweets over thoughtful prose, could prove fatal to the speechwriting industry.  But legendary speechwriter Peggy Noonan recently opined that on the contrary, backlash to this “CliffsNotes” version of political debate is creating new demand for deeper dialogue.  As she put it, “speeches are back.”  I’m inclined to agree.  If so, it’s great news for current and aspiring speechwriters alike.

David Meadvin was chief speechwriter for the U.S. Attorney General and U.S. Senate Majority Leader, among others.  He is president of Inkwell Strategies, a professional speechwriting and executive communications firm.