Why a Publisher Says: Become an Expert – Write an eBook

    Looking to make the leap to becoming a published author?

    Wanting to expand your brand?  Hoping to position yourself as an expert in your field?

    An eBook can help you achieve all of this – if you know what you’re doing.

    Why write an eBook?

    eBooks are easy to write and simple to release. You don’t have to maintain an inventory or worry about shipping; the product is a one-time investment on your part.  With the introduction of the Kindle, iPad, and other tablets, e-publishing is a quickly expanding industry.  Time is at a premium for most readers, so the faster you can get information in their hands, the better.  There’s no better way to do this than with an eBook.

    As convenient as an eBook is for your readers, it’s just as convenient for you as a writer – you can write an eBook from your couch.  If you’re a regular blogger, you’ll already have a lot of content to mine for book ideas.

    How to Decide what to write about

    Find a niche.  Your eBook needs to fill a demand, so look at what’s lacking in the marketplace.  If your expertise is in management but every website is flooded with eBooks on how to reward employees, write about how to make the transition from employee to manager.  Finding a void in the marketplace is key to establishing yourself as an expert, and it’s essential to attracting readers.

    If you’re not sure whether others would be interested in the subject you’ve chosen, put feelers out on Facebook or Twitter.  Introduce the idea on your blog, and pay attention to reader comments on other topics you’ve addressed.  Often, your readers will ask a question or make a remark that nudges you toward a subject they want to know more about.  Take note of the problems people are trying to solve.

    How to write your Ebook

    Remember that while your tone can be casual, your eBook still needs to have structure.  Outline your points so your ideas can be presented in an organized way.  Include transitions between topics; don’t make your readers struggle to follow you.  An eBook is longer than a blog post, and you need to keep readers’ attention without confusing them.

    Brevity is your friend!

    Be ruthless in cutting unnecessary words and phrases.  While we’re talking about language, most eBooks exist to teach people something.  If this description fits your eBook, write in clear language – don’t confuse your audience with industry-specific terms that add nothing to the lesson being learned.  If you do need to use some industry verbiage, remember to fully explain the terms when you they’re introduced.

    Your focus is on substance.

    Your words need to have gravity behind them.  Your cover and images can be eye-catching (and, in fact, they should be – whether we like it or not, people do judge books by their covers), but your words need to be just as stimulating.  Research your topic and incorporate facts and examples where you can.  Many manuals and books rehash the same information with different words.  Give your audience something new to chew on – make connections between things they may not have seen before; point out patterns.

    Write something revolutionary.

    One caveat here: do not research a topic dry.  If you’re burying yourself in other people’s thoughts, you’re more likely to regurgitate them for your readers.  Furthermore, you should never write about something you don’t know.  The fastest way to hurt your publishing reputation is to throw bad product out into the marketplace.

    Find ways to isolate information and make it pop.  Use subheadings, bullets, excerpted quotes, and other text blocks to draw the eye to important information.

    Good eBooks condense broad subjects into bite-size chunks.

    Give yourself deadlines.  Deadlines will push you to write, and they’ll help you head off writer’s block.  Working on chapters can be a leap if you’re used to writing smaller pieces, so this will help you pace yourself.

    What kinds of technical stuff do you need to know?

    eBooks are painless to publish.  Most are released as PDFs and are fewer than 50 pages.  If you keep your eBook to 2 MB or fewer, readers will be able to email your eBook around to friends and family.

    If you’re looking for a unique way to publish your eBook, go to www.foboko.com and use the Publishing Wizard there.

    When referencing something, add hyperlinks for ease.  Utilize hyperlinks when you’re developing your table of contents, too – your readers will thank you.  The more user-friendly your work is, the more likely your audience will check out future eBooks you publish.

    In the U.S., your eBook will automatically hold a copyright.  According to current copyright law, you’re covered for up to 70 years after your death.  That doesn’t mean that intellectual theft doesn’t occur.

    Make sure you add a notice with the copyright symbol (©) with the publication year and your name.  You can also add “Copyright” before this notice.

    Once you’re ready to go public with your work, network through social media.  The people you’re connected to are most likely to invest in your concept, so let them spin a web outward for you.  Take advantage of the keywords in your eBook to increase your profile on search engines.

    If you follow these tips, there’s no limit to what an eBook can do for you.

    How do I get exposure for my eBook?

    There are a number of resources that help you in getting exposure for your eBook. Make sure that the site you use to gain exposure draws the right market for your book and allows you full control of distribution.

    Nicolas Gremion is the CEO of Paradise Publishers and Free-ebooks.net He has been in the eBook industry for six years, before Apple, Google and Amazon entered in the field.

    About the author

      Nicolas Gremion

      Nicolas Gremion is the CEO of Free-eBooks, the #1 online source for free e-book downloads, resources, and authors. Nicolas is a culturally curious traveler and entrepreneur who lives in Costa Rica with his wife, and dog Frankie.

    • Good Post…

      I’d like to add this information in brainstorming
      So that it helps whether you are a beginner or pro.

    • Writing an ebook can also be loads of fun, and if you do your research properly, you will be able to craft a quality piece of work that is sure to please any avid rreader. The one thing that you must keep in mind, is that you must keep the reader interested and engaged. Like was mentioned earlier in the post, you need to separate things into headdings, bullet points and other eye-catching substances that will further engage the reader.
      Also keep things simplified if at all possible. Like was mentioned, you don’t need to use industry lingo, unless there’s no other way to explain the material. However, if you use the lingo, then also explain that lingo in terms that most of us can understand. Try to draw on some comparisons that can help the individual to understand what the lingo means.
      You Can Use PLR Material

      You can use PLR material to also craft an ebook, but remember, not all PLR material is useful for quality ebook production. However, you can draw some pretty interesting things from PLR material, and it can even help you in your research work as well. So, if you have a lot of PLR material on your computer waiting to be used, then by all means, go through it and pick out the pieces that will best suit your project. Make doubly sure that the information that you do use from PLR content is accurate and evergreen, which means that it should be able to stand the test of time no matter how old the material is. You don’t want to use material that is outdated because that will only make the ebook less attractive.

      Making your ebook easy to read is perhaps one of the most important things that you as an author can do. If the book flows nicely and is easy absorbed, then you will have just created a masterpiece. However, if the book is too hard to read and is filled with unnecessary lingo, and long-winded sentences and paragraphs, then people will not recommend it.

      Try to keep things as short and sweet as possible while at the same time, keeping the readers interested. Although this might sound hard to do at first, once you practice it, it becomes easier and easier as you continue to write more.

      Be Conversational

      You want to engage your readers by sounding conversational in your book. After all, you’re teaching them through the book, so why not write in a more conversational tone. People who write all of the time can do this quite effectively, but for many people who don’t write, writing in a more conversational tone is rather hard to do. That is why practice is of the utmost importance. The more that you write, the more comfortable you become with it until you find yourself writing in a more conversational tone. Before you know it, yo uwill be writing as well as you can speak.

      Take Breaks Often To Refresh Your Mind

      This is perhaps one of the most important things that any writer should do. The reason for this is so that you can gather your thoughts and begin to absorb any research material that you have been sifting through for your project. Taking breaks can also help you to think and possibly come up with innovative ideas that you can put into your new book. Also, taking breaks can help with the infomous writer’s block that so many of us have when writing.

      Taking breaks from your writing is just as important as getting enough sleep at night. Just as your body energizes and refreshes at night while you sleep, taking breaks from your writing gives your brain a chance to process all the things that you’re thinking about so that when you come back to it later on, you’re ready to write again with new ideas and a stronger drive to continue. So if you find yourself writing a rather long ebook, take breaks often, get a snack, or something to drink, and then come back to write more. This will definitely help the entire writing process and it will also help the project go that much quicker.

      Don’t Edit While You Write

      This is a mistake that so many writers do while writing their books. They find themselves constantly editing and correcting things as they write. Now there are times when you catch a spelling error that you may find, but what is being spoken of here is the correcting of entire sentences and paragraphs while you write. Save all of that for when you have finished either the entire book, or a section of the book. You can always go back and edit, make changes and do other things while you’re not writing the content itself. However, if you spend too much time editing and correcting things while you’re writing, this is where you can loose your train of thought and even run smack into writer’s block.

      Loosing your train of thought is the worst thing that you can do while writing your book. That is why it is so important that you don’t correct things while writing if at all possible. Also, you may want to reserve all that editing to another pair of eyes other than your own because believe it or not, you may not even catch your own mistakes.

      It is always good to use another pair of eyes to cratique your work because you can get pointers and suggestions from somebody else who might have an unbiased approach to the work. Once your work has been proof read, edited and cratiqued, then the next step is to finally publish it and get it out to the world to read.

    • In this day and age, practical every blogger is creating a ebook. Mostly used as opt-in bait 🙂
      So it’s very important that you stand out on what you deliver in the book.
      I would advice everyone to ask before they publish the ebook to answer

      * What key thing am I offering, that anyone else can’t or haven’t addressed already?

    • I went with CreateSpace which is owned by Amazon.com. The book is available on paperback and I used Jutoh to convert it to eBook format. I saved it to PDF using MS Word and uploaded it to Scribd.com.

    • Early Conner says:

      Good day,
      Thank you for the last two posts about e-Book publishing. I recently have gotten serious about writing fiction and the information you have made available here may help me in the future with my possible e-Book.
      I am an avid reader of your blog and am grateful for people like you who take the time to provide valuable advice for writers of all levels.
      Again, thank you:)
      Early Bird

    • If you’re selling a book, be sure to get an ISBN — an International Booksellers’ Number. It doesn’t take a lot of effort and it makes your book look more serious and legitimate.

    • Mike Fook says:

      I write in MS Word and publish to Amazon’s Kindle (KDP.amazon.com) and Smashwords. Smashwords then allows me to download many formats for my book and sell the copies on my own at my sites. I find that most people buy my PDF’s at my own sites, and of course that I sell the most books at Amazon, Apple, and Barnes & Noble channels.

      Choose a topic you know a lot about – and write one. Get it under your belt. Then write more as you get energized from the sale of the first book. Repeat over and over. Get a group of books for sale and you’ll be making something – even if it is just pizza money every week. That counts, right?

    • e3941297e17226345b367b4f61e62e3e98e44947f806b5be70