Use Facebook and Twitter to Drive Crowds to Your Blog

    A guest post by Donny Gamble

    You have a nicely crafted blog or webpage, in which you put a lot of effort adding that nicely written content, but now you need people to read those posts. Traffic is of major importance, because depending on the number of visitors:

    • You’ll get a better general ranking
    • Your profits will increase – more visitors -> more potential customers
    • You will have higher revenue from the ads

    There are several online web marketing tools, but not all of them are ideal for advertising and attracting traffic like a magnet. Facebbok and Twitter are the trendiest and most effective tools, which will definitely help you increase the traffic to your page.

    Facebook Marketing – let the whole world learn about you

    There are actually 3 ways you can increase your website traffic using Facebook:

    Social Ads.

    This is an amazing application Facebook has come up with; you can actually connect with the audience that you want (by sending the ads to targeted regions or groups of people). In no time, you will be able to attract the people that you want to your blog/website.

    Profile + links

    – build yourself a nice profile, and keep in mind to add both pictures and a shot and relevant bio (because people like to see the man behind the ads!), and add some links. One or two should be enough, do not drown your profile page with tens of links.

    Continuous updates

    – If you simply build a profile and add a link, and then you think crowds will pour into your portal, you are mistaken. You need to add fresh content at least three times a week – updates, company news, links to crispy fresh content.

    Tease people with one or two highlights from your article, and call to action: if they want to read more, they will go to your webpage. Be a versatile Facebook user, and once you have a well established presence there, do not let people get bored: be innovative.

    Twitter Marketing – short messages, long queues to your webpage

    Just keep in mind the 2 top Twitter strategies, and people will visit your page:

    Direct (Aggressive) Advertising – a big No- No! – you can send short, timely messages to an entire world using Twitter, but these little messages should not sound like “Buy now..” or “Huge discounts…”. The truth is people get annoyed by this type of blunt advertising, which may have worked back in the 60’s when the “mad men” were fashionable.

    Today, elegant advertising is when you post on twitter a link back to a piece of nicely written and highly informative article. Once people are there, reading your content, let them decide if they want to buy or not.

    Post helpful tips each day. This way you can have people getting used to your little tips & tricks, and they will wait for them. For instance, if you are selling cosmetics, make sure you add one helpful tip each day about skin care.

    Women love that, and you will attract more traffic to your webpage.

    In Closing

    If you have not realized it yet, social media is here to stay. Everyone is on Twitter and Facebook, why aren’t you?  Become apart of this prestigious community, so that you can start sharing your story and interest to the world.

    Donny Gamble is a blogger, marketer, and entrepreneur who shares his blogging tips on his personal blog.  He has just released his new eBook “The Bloggers Roadmap”, which you can get here.

    About the author

      Donny Gamble

    • Thanks For Your valuable posting, it was very informative. Am working in Erp Software Company In India

    • Donny, great blog.

      Unlike the now all-but-passe MySpace, I think Twitter and Facebook are here to stay. But LinkedIn seems positioned to give them both a run for the money, especially when it comes to the corporate world.

      Peace, love, happiness, and prosperity,

    • nXqd says:

      Thanks for great post. I usually post to my tumblr so it will automatically update my twitter and facebook.
      I agree with your point that you should adapt new social env and all of my friends and maybe my customers in future.

    • I resisted Twitter for a while becasue I thought people shared what they were doing every moment of the day – boring – but I’ve found lovely quotes, lovely friends, a lot of fun. I get links to things I want to read and new readers to my site.

      Learning to use Tweetdeck searches and tweet tags really helps you find like minded people.

      I separate the purposes of the different networks. My personal facebook is for my personal friends. Twitter is for people from the writing world and my facebook page for my novel Lethal Inheritance.

      If you’re interested in YA fantasy, you can read ch 1 there.

    • Contrarian says:

      Donny –
      I’ve been been around the block a few times and am advanced in my business experience, but admittedly very slow to adopt social media, and very late to the blogging party with my new website, so your simple layman’s advice and easy to understand instructions on how to herd cats in this “new world” is much appreciated! Thanks a bunch!

      • Adapting is definitely the key word that you said. You must adapt to the new social environment and get onboard with blogging & social media because it is here to stay and that is where your customers are.

    • Great points Arijit,

      If you link your Facebook updates with your Twitter updates and sync everything back to your blog, it creates 3 methods of communications instead of streamlining one.

    • Arijit Das says:

      I think, in compare to Twitter, Facebook is much free from Rapid Link Updates. I mainly Use Facebook for the Traffic & i get a huge traffic from Facebook because i keep friendly touch with few blogger community of India, who come online every night over fb!

      Sometime, we both even don’t know each other correctly, nor we had any chat before but we have created a bond. So, if i post link on my wall, they always like it! And i too like their content. That doesn’t mean that i always share my content only… I love to upload & share videos over facebook and most of them love to see that. This is how i market my blog over Facebook.

      Yet, i didn’t effectively started promoting my blog over Twitter but will soon do that after building a Good relationship with blogger related Tweeples.

      My Tips to Everyone,
      “Be free to promote your blog links, but it must be the quality one because online reputation is such which can’t be created in one day” , So be wise!! 🙂

    • If you’re NOT already doing the things that this article talks about, you’re a spammer.

      Really, one should be using social media for what it’s meant for – social interaction. From this interaction *comes* publicity. If you try to make a social media profile just to promote yourself, people will smell it a mile off.

      • Can’t not agree with you more Stuart. Through networking and social interaction, you never know how many powerful relationships that you will obtain.

    • Ajeva says:

      Thanks for reminding us freelancers to get social out there with our profiles. I think that there’s this hidden marketing gem at Twitter that drives businesses huge revenues and if freelancers can only tap into that, I think that means more clients without having to experience another one of those ‘slow times’.

      • Definitely, once you begin to network on these sites and start building relationships, you will gain more freelancing jobs and projects.

    • Hey Tess,

      I would definitely recommend that you start networking and building your community on Facebook because it has become the central place where people seem to hang out.

      Happy Holidays

    • This is excellent information. I’m not real active on Facebook and you’ve provided answers to questions I haven’t even thought of asking.

    • Great information and a timely reminder!

      • You are very welcome Linda. It is my pleasure to provide you with this information

        Keep stopping by for some more great content

    • Hey Donny, could you please say more about Facebook Group vs Facebook Fan Page – what’s better?

      • Should someone have a Facebook Group or Fan Page? This is a question that a lot of people have and need more clarity to.

        My opinion – Do Both

        Facebook Group – A group will act as your community to collaborate on a topic of interest that you share with other like minded individuals. This group can be used to share events, webinars, products, of act as a FAQ for all of the members in the group to help answer each others questions.

        Facebook Page – This acts at your main social community outside your blog where you share what you are doing, ask people questions to create conversations, or provide tips and strategies related to any of your blog posts that you post on the wall of you page.

        This is probably the most important thing outside of your blog because this should be a secondary source of communication that acts between yourself and your social community.

        Hope that helps everyone

        • Ishan says:

          But doesn’t making a page gives you discussions feature? This will make it easy to manage only one thing instead of two separate ones and make it easy for people as they have to join only one page and not a page + a group.

          • Hey Ishan,

            I treat a Facebook group like a discussion forum, open conversation and one that I am not really promoting or branding myself, just conversational about the interest of the group.

            This is a place where people can come to learn about different events, product recommendations, or anything else that is happening in their industry

    • Ishan says:

      Hi Donny,
      I couldn’t agree more with you on:

      people get annoyed by this type of blunt advertising

      I really hate aggressive ads.
      One thing I prefer is to make sure that my personal profile is separate than blog’s page. Having a page for blog makes it easy to manage it.
      Thanks for the great post.

      • Agree Ishan,

        Average people don’t understand push vs. pull marketing, so they are getting advertised to when they are not looking to purchase anything

    • Hi Donny,

      Good point about social media being here to stay. I think Twitter and Facebook are only gonna keep fastly growing in the next years. So the sooner you build a good presence on them, the better you are.

      • I totally agree with you Eduard. It has become almost mandatory to be on Facebook and Twitter nowadays.

        Especially if you are a blogger and are not leveraging these, you will be left behind because that is where the masses are.

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