Three Keys to Spectacular Guest Posting Success

    Got a new blog?

    Want to grow it to mammoth proportions?

    Then you’ve got to be guest posting.

    You probably don’t need me to tell you this – the smartest minds in the blogosphere have already wizened up to the fact that guest posting is one of the best ways you can find to grow a new blog.

    It just makes sense; it’s “going where the eyeballs are”, and doing so with the endorsement of someone who’s already credible to those eyeballs.

    So I won’t belabor the point that guest posting is important.

    You already know it, and you might already be doing it, too.

    But are you doing it right? 😉

    Why Most Guest Posters Are Doing It Wrong

    Most guest posters are doing it wrong.

    No ifs, ands, or buts about it – they’re doing it completely wrong, and wasting lots of time and energy in the process.

    They’re doing it wrong because they’re doing it for the wrong reasons and in the wrong way.

    They spend too long writing posts that won’t even get them the results they’re looking for, and they throw away the most valuable potential outcomes of their work.

    Sounds pretty sad, right?

    I mean, guest posting holds so much potential, it can literally be the driving force behind spectacular blog growth in a very short timeframe.

    Well, the good news is that it’s an easy fix, if you know what to look for, and what to change.

    So here we are, three keys to doing it right:

    Key #1: Write About the Right Stuff

    Yup, that’s right – for guest posting to work, you’ve got to write about the right stuff.

    Pretty straightforward, right? And yet it’s amazing how many people get this wrong.

    Let’s break it down:

    Say you want to do a guest post for a particular blog. For the post to be a success, you have to write something that will appeal – and be insanely useful! – to that blog’s audience.

    It also has to be related closely enough to your topic and blog that when readers click through to your site, they will find your stuff valuable. I mean, there’s no point in writing for unless your website has something that appeals to dog owners, right?

    This is why I find it so incredibly ridiculous when I get emails from SEO companies offering to write a guest post about “anything I want”.

    If you don’t know why you want to talk to my audience, then why should I be interested in what you’ve got to say?

    In other words, the benefit in guest blogging has to go three ways for it to be a really useful, fruitful opportunity.

    It has to benefit you, in terms of credibility and new readership.

    It has to benefit the blog owner in terms of quality and value for their audience.

    And it has to benefit the readers of that blog, who will both enjoy your post, and get more value from visiting your website.

    Key #2: Focus on the Relationships (Not the Traffic!)

    When you write a guest post for a popular blog, you get a spike in traffic.

    It’s awesome, and it’s exhilarating, but it’s not the most important thing you’re getting.

    Not by a long shot.

    Much more valuable in the long term is the relationship that you’ll build with the blogger and their readers.

    A popular blogger can do incredible things for your online career – if they like you, that is.

    They can give you feedback on the posts you write for them, which can be hard to come by and is absolutely invaluable. They can promote your products, services and other materials to their networks, both on their blog and through their social media presence. They can even connect you to other bloggers and professionals who will also be able to help you carve out your niche and develop your authority.

    Blogging is all about relationships, and the more and deeper relationships you have, the more quickly and easily your blog will grow.

    Writing a guest post just for the traffic is a sucker’s game, at best.

    The real value starts to show itself when people start recognizing your name. When they start seeking you out. When big bloggers like you enough to help promote your blog.

    Isn’t that worth more than a little traffic spike? I thought so.

    Key #3: Learn to Write Really, Really FAST!

    The biggest myth about guest posting is that you can write one or two posts, and then boom – you’re set for life.

    That’s so untrue that it would be funny if it wasn’t so sad.

    If you’re going to succeed with guest blogging, you’re going to have to write a lot of posts for a lot of people (last year, I wrote over 80 of them!).

    And because you can’t spend every waking hour of every day writing these posts (we have lives, after all, Not to mention businesses!) you’ve got to learn how to do it FAST.


    Danny Iny (@DannyIny) skyrocketed his industry-leading marketing blog to success by writing 80+ guest posts on major blogs in less than a year (earning him the nickname “The Freddy Krueger of Blogging”).


    About the author

      Danny Iny

      Danny Iny is the founder of Mirasee, host of the Business Reimaginedpodcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich, and creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs

    • Ingo says:

      Great information Danny! Will follow your tips to write guest posts 🙂

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    • Liz says:

      Hey Danny,

      As usual, you’re right on the money with this. I get guest post offers all the time and I turn away most of them. They need your ‘System’ LOL!

      It’s also obvious they simply want more traffic, and it shows. I also get a lot of people writing for client sites, which really makes it obvious they’re in it only for the traffic.


    • I confess at the moment I have really mixed feelings about guest posting. I spent the last couple of weeks researching sites and studying their content all in preparation to give guest posting a try the ‘right’ way. Just as I’m about to submit my first article idea I come across one article after another this weekend proclaiming guest blogging as ‘over, done, a fraud and a huge failure!’ I believe you’ve made some excellent points here about why it does/doesn’t work but this (like so many things) appears to be yet another one of those areas where the only way to truly find the truth is to just dive in and DO it.

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    • Heather says:

      Great tips Danny! I think tip#2 is especially important – building up mentoring relationships with successful bloggers. Guest blogging is a great way to have your work reviewed and edited. I have learned a ton from editors and am always grateful for their feedback.

    • This is a very insightful post. So glad I’m reading this today, as I believe it was help me to guest-post better. Yes, I do agree that it should be about value & relationship than the traffic! Thanks for sharing 🙂

    • Patricia says:

      I so agree about the merits of writing Guest Posts!

    • This is true.. it’s smarter to concentrate your efforts on writing useful guest posts for bigger blogs who have a massive following already, compared to getting trickles of visitors from blog and forum commenting.

      Don’t get me wrong though, I still do commenting because it’s a great way to build relationships, but guest blogging gives you instant credibility.

    • Glori says:

      Thanks for such an informative post!
      I hope to do a lot of guest posting soon. I really have to work on Key 3 though.

    • Karen says:

      Thanks for this. I haven’t done any guest posting yet but want to start so this is super useful. I’ve been blogging for a couple of years and am also surprised at how often I have people contact me offering to guest post and write ‘anything I want’. It makes me think they haven’t read my blog at all. My blog is pretty small, but it’s highly targeted to a certain kind of writer. The occasional good pitch for a guest post that I receive is from someone who recognizes that, wants to reach that particular type of reader, and has crafted an idea that fits perfectly.

      • Phil says:

        I have never done any guest posting. It really does sound like it would be very beneficial to a blog.

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