The Most Important Marketing Decision You’ll Make as an Author

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By JeffGoins

In this post, I want to share with you the step-by-step process I followed to get a very rough idea out of my head and onto paper and how I refined it into a compelling argument and title.

I want to share with you what I learned and why I will be using this process for every single book I write after this and why I will always begin with the title from here on out.

I recommend you apply as much of this as possible, gleaning what you can for your own journey. I hope it helps.

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The Most Important Marketing Decision You’ll Make as an Author