How To Write Irresistible Headlines to Double Your Traffic

    He came.

    He looked around.

    He wrote.

    He’s still writing. And we still can’t get enough of his writing.

    The awe-inspiring Jon Morrow speaks with Mary Jaksch, Chief Editor of Write to Done.

    Here’s the interview:

    1. To what do you attribute your huge success as a blogger?

    Well, every time I sit down to write, I turn my underwear around backwards, belt out ‘Satisfaction’ by the Rolling Stones, and drink an entire 2 L bottle of Coke…

    Or so I wish. The truth is far less interesting, I’m afraid: I worked (and continue to work) my butt off.

    To most people, blogging is just a hobby, something enriching to do in their spare time; but for me, it’s my life. Most days, I’m on the computer for 10 straight hours, writing, teaching, connecting, and otherwise doing everything I can to give people precisely the right idea at precisely the right time.

    And I’ve been doing that for over five years now. Add it all up, and it’s thousands and thousands of hours invested into becoming who I am.

    It’s the same story for most successful people, I think, although their focus may be different. For Serena Williams, it’s tennis. For me, it’s blogging.

    Not a sexy answer, but it’s a true one.

    2. Every one of your blog posts is beautifully crafted and ‘built to last’, Jon. What is your mindset when writing a blog post or article?

    I want the reader to feel it, and I want the feeling to be so strong they have a physical reaction.

    Maybe the post is so inspirational they burst into tears. Maybe it makes them so angry they throw their television out the window. Maybe they’re so excited they get up and run in circles around the room. Maybe the criticism is so sharp they hunch up their shoulders, almost like they’re about to be hit with a stick. Maybe the post is so useful they print it out and put it on their wall.

    Regardless of the reaction, I want them to feel like they just got hit by a lightning bolt, and now they’re lying on the floor, smoking, wondering what the hell happened to them. And then I want them to come back so I can do it again.

    3. How to write Irresistible headlines to double your traffic?

    Hmm, tough one. There are so many things that are important, but the most important?

    In my opinion: putting in the time.

    To most bloggers, headlines are an afterthought, something to slap on the post before publishing it, thinking it will have little or no impact on the popularity of the post. Epic mistake. The difference between a good headline and a bad headline is often thousands or even tens of thousands of visitors.

    So, take your time finding the right one. For me personally, it’s not uncommon for me to work on just the headline for two hours or more. That’s not the entire post. That’s just the headline.

    Lots of people might think that’s obsessive, and maybe it is, but it’s worked well for me. Granted, not everyone has that kind of time, and I certainly don’t want to make it seem like that’s a requirement. My point is every blogger needs to put a lot more thought into their headlines than they do. The payoff is huge.

    About the author

      Jon Morrow

      Jon Morrow is CEO of Smart Blogger (formerly Boost Blog Traffic) – a website dedicated to teaching you what it really takes to attract loyal readers, get more traffic and become a respected authority in your niche.

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