Should You Quit Blogging?

    should you quit blogging

    Recently, I got an email from a distraught reader, Emma.

    She had been planning to start a blog, but then she read somewhere that blogging was dead.

    “Is it true?” she asked. “Is blogging dead? Am I too late?”

    Being told you’re too late to get in on something you’re really excited about feels terrible, doesn’t it?

    So was the article Emma read right?

    Is blogging dead, or is it a viable pathway to success, especially for writers?

    Over the years, I’ve trained over five thousand bloggers through the  A-List Blogging Masterclass, so I can tell whether blogging is alive or dead.

    And from all my years of experience, I can confidently say that blogging is alive and well!

    In fact, if you have the right guidance, it’s now even more of an opportunity than it was a few years ago.

    [message_box_yellow] Join the FREE online workshop, 5 Powerful Writing Strategies for More Shares, More Subscribers, and More SUCCESS. To register,   CLICK HERE . [/message_box_yellow]

    If you know what you’re doing, building an audience is actually easier than it used to be. For example, I recently increased the subscription rate of WritetoDone by a whopping 647%  with free tools.

    And that’s what I told Emma in my reply.

    She posed another interesting question that I’ve heard from time to time: “What if, instead of a blog, I just created a normal website for my business?”

    How does a ‘normal’ website differ from a blog?

    The difference relates to static versus dynamic content. Static content is evergreen content that can stay the same over a longer period of time. This could be sales pages or information that doesn’t change in the short term.

    In contrast, dynamic content means that you offer your readers fresh content at regular intervals.

    Traditionally, the word blog denotes a website with dynamic content.

    The power of a blog is that it entices readers to come back for more information.

    In contrast, when readers arrive at a website with static content, they will either take action and purchase a product, or they will leave and not return.

    These days, many online writers, bloggers and entrepreneurs use hybrid websites. That is, they create static websites that also include a blog. An example is Sumome, the hugely successful company which offers amazing free tools to grow your subscriber base. They have added what they call stories (which is just their fancy name for a blog).

    Whatever you decision might be, static or dynamic content, the best way to build your blog is with the blogging software, WordPress.org.

    Using blogging software means creating a website that you can build, maintain and run yourself.

    But why create a blog instead of using social media?

    Emma wrote, “You can express yourself on Facebook, Tumblr, Youtube, Pinterest, or Twitter—why should we go through all the work of finding and buying a domain, getting hosting, setting up a blog, and writing all the time?”

    It’s a valid question with a very simple answer:

    Ownership.

    You see, if you build your online platform on Facebook or Twitter or with a free blogging service, the platform doesn’t actually belong to you.

    It belongs to someone else.

    You can gather thousands upon thousands of ‘likes’ on Facebook or collect a mass of Twitter followers, but your social media account can be rendered useless overnight because the online platform belongs to someone else.

    If the platform goes away or you lose access, then you can never contact those followers again. They’re gone.

    And then what do you have to show for all the time you’ve spent building that social media following?

    Nada, nix, nothing.

    Can you imagine how devastating it would be to potentially lose years of followers overnight?

    Poof!

    In contrast, when you build a blog and an email list, you control your access to your audience.

    The best way to think of a blog is as the heart and soul of your entire “brand.”

    This brand is  like a hub connected to social media.

    Why building a hub is the key to success

    Imagine a blog as the hub of your online presence. It’s your home base. You control the content, the branding and every other aspect of it.

    It’s also your monetization base. You can sell books or other products or services from this hub.
    However, you also need outreach. You need to create a solid presence on social media to keep the conversation with your readers going and entice them to read the new content on your blog.

    So, should you quit blogging?

    If blogs were dead or dying, quitting would be the right thing to do.

    Throughout the years, pundits have written about the demise of blogging.

    2016: Is Blogging Finally Dead? (This is an excellent article).

    2015: Are We Seeing the End of Blogging?

    2014: Is Blogging Dead?

    2013: The Blog is Dead

    2012: Why Blogging is Dead

    2011: Blogs Are Dead

    2010: Blogging Has Peaked

    2009: Blogging Is Dead (Again)

    The truth is that blogging is alive and well. However, readers are much more discerning and many bloggers make mistakes which kill a blog.

    These days blogs are doomed if…

    • The content is self-absorbed and offers no benefits to readers.
    • The blog design is cluttered or outdated.
    • The blog is not user-friendly.

    However, if your blog is a valuable resource for readers, and you connect it to a network of social media, your blog will not only survive, it will thrive.

    It takes work, though.

    You need determination and resilience to create and run a blog.

    But it can transform your life. Like it’s transformed mine.

    What are your thoughts on this? Let’s have a conversation in the comment section.

    And please share this post with your friends on social media.

     

    Mary Jaksch

    About the author

      Mary Jaksch

      Mary Jaksch is best known for her exceptional training for writers at WritetoDone.com. Grab a copy of her free report, How to Create an Irresistible Lead Magnet in Less Than 5 Hours. In her “spare” time, Mary’s also the brains behind AlistBlogging.net. and GoodlifeZEN.com, a Zen Master, a mother, and a 5th Degree Black Belt.

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    • Shaily says:

      Hello, thank you very much for your answer and for your explaining! I think that blogging it is more than articles with comments! For me, it is like writing art! You must be very creative and very interesting writer with your own mind! Also, you must have a good web-design and only actuality and modern news! I have some my favorite blogs, and they are very popular in net space! Finally, I think it is very good that your reader Emma wants to do something interesting and have some quaestions for you!

    • Wow – that was impressive and encouraging. Thanks for sharing your authoritative opinion, practical hints. I will definitely follow your updates

    • Libra says:

      As a new blogger I must say I found your site not only informative but also impressive and full of quality content. It’s really motivating to see that bloggers earn so much and this shows that we have a bright future ahead if we go in a right path. Your blog certainly seems to be a ‘benchmark’ that many can aspire to! Hoping to be that list soon!

    • I’ve always been told that you have to create something of value for people to begin paying attention and then want to return for more. I have found this to be true on my blog. The more clarity and focus I bring to my site, the more interest it generates. Guest posts are of benefit too. But it takes time and endurance for most of us. I enjoyed the post.

    • Hey Mary,

      I’m certainly happy blogging isn’t dead! Otherwise, given all the time, money, and effort I’ve put into it, I’d feel like one of those college students majoring in a long-dormant language no one speaks anymore. 🙂

      – @kevinjduncan

    • Robert says:

      I’ve been blogging for about 8 years and automatically share my posts to other social media sites. A couple of years ago, I had grown to about 100 regular followers but some of them were what I considered hecklers. I turned my original blog site into an archive and created a new blog page, sent out notices, and only the “serious” followers stayed with me. I have fewer followers but don’t have to deal with all the nonsense, and enjoy it more.

    • Ownership – SO true. One algorithm tweak and the following you’ve so carefully built up disappears. We see this all the time. Facebook has gone more and more in the direction of giving space to paying customers (and not free brand pages). Most of the other social media platforms will probably follow. And it’s probable that ad prices on social media will increase a lot in the coming years (in the same sense that Google ads were cheap at first but today, with so many companies competing for the same ad space, they’re not that affordable).

    • Excellent article, and right on point.

    • lee says:

      Hi, I wonder if you or your readers would recommend any writer blogs that are good model examples for writers?

      • Hi Lee, Ignore I’m this writer’s Ma (if you can…) and just read his posts. They’re intelligent, entertaining and humorous. And often right ‘out of the box.’.

    • Yeah, you are totally right. People have been saying that blogging is dead for a long time and new blogs & popular bloggers still just keep popping up.

    • Hi,

      You are correct, people have been trying to predict the death of blogging since 2009. But Blogging doesn’t seem to die, although many bloggers are turning on vlogging, Blogging might be alive for a decade more, I guess. Till then keep on blogging.

    • Paul says:

      Thanks Mary. I have always been trying to differentiate between a bog and a site, thank goodness you did justice to that. I created a website on November 24 using WordPress. It was initially fun until the stats on views kept discouraging. I have not uploaded contents for a while and sometimes I do consider quitting.
      This article just revitalized me and I think I can succeed like you did.

    • Paul says:

      Thanks Mary. I have always been trying to differentiate between a bog and a site, thank goodness you did justice to that. I created a website on November 24 using WordPress. It was initially fun until the stats on views kept discouraging. I have not uploaded contents for a while and sometimes I do consider quitting.
      This article just revitalized me and I think I can succeed like you did.

    • hi.

      Good comments, Good Mary.

      But you’re all wrong.

      Gartner says that AI will write half a blogger’s post in the next 3 years. What does this mean? It means I’m happy.

      I’m happy because multi-topic, multi-aesthetic long-form will make a comeback.

      An example: I was invited to guest blog on a prestigious site with hundreds of thousands of subscribers. I was elated. Then I asked for the editorial guidelines. It went something like this.

      Huge Fonts
      Small Paragraphs
      Bullet, bullets, bullets.
      Upbeat. No criticism.
      Sexy headlines, preferably with numbers. E.g, 50 Ways To Leave Your Lover.
      Give away good content and towards the end, vector the user towards the pitch.
      And these were REQUIRMENTS. So I said, “No.”

      I had something perceptive and a possible game-changer to post. If not that immodest,
      then something that would get people to think and maybe even get popular if not viral.

      What do you think?

      Warmly,
      Evan

    • Hi Mary,

      Amazing post! You are clearly an example of all this at work. What particularly stood out to me was your point about not being self absorbed.

      As a new blogger I try to always imagine how best I can serve my readers, what would give them the most bang for their time-buck.

      Also, your point about blog being a “hub” for social media and the like. Well said! I try to make my email list the center of my hub, along with the blog.

    • I have been blogging since the beginning of time. Sometimes I get very frustrated with it. As time passes, followers come and go. I am a writer who writes from my heart about life and the content naturally ebbs and flows, evolves and changes. Every time I change course I wonder about abandoning one blog and starting a new one. Once I did and it freed my mental space and allowed me to write more freely. Ultimately I transferred the content back to the original website/blog. Blogging has honed my writing skills, gave me instant gratification and lots of feedback. I can’t think of a better tool for writers to gain experience and courage; in essence journal live and see where it takes you. It’s changed my life as a person and as a writer. Excellent post. Sharing.

    • Jeanette says:

      Based on what I’ve seen around the blogging landscape, it’s certainly not dead. I’m a writer and will soon launch my blog. I think it’s a matter of having a purpose and building it around that purpose. As noted in the previous comments, it takes dedication and persistence. Thanks for posting such great writing advice on your site, Mary.

    • Kimsea Sok says:

      Marry, thanks for sharing…!

      Actually, I read lots of article about blogging. I found this question as well.

      Yeah, some bloggers said blogging is dead because it’s really difficult to fight in hat war business.

      This isn’t the year of 2000, thus blogging has many change that require bloggers to be dynamic and adapt to the situation.

      I agree with you, blogging never dead unless you kill your blog…

      A nice answer…

    • Wonder why I’m having a problem leaving a comment. Oh well, I’ll try one more time. I’ve been a big fan of WTD ever since I first considered becoming a blogger. Sajeel Qureshi seems to have an ulterior motive for discouraging new bloggers. My first instinct after reading your post was to skewer the article that had Emma so distraught. I have extremely ill feeling towards any person who tries to discourage another person from achieving a goal or a dream or a plan. Wish I could do some name calling here, but I’ll try to be civil.

      In one sense, Sajeel Qureshi is right in saying “There’s a good chance you’re blogging is destined to fail. So quit blogging immediately. . .” That is, right if you believe Qureshi’s discouraging BS.
      If you accept Qureshi’s advice to quit something because it might be difficult at time, then you certainly are not likely to succeed. As Henry Ford said, “If you think you can, or think you can’t, you’re right.”

      There’s just too much free and inexpensive advice out there for you to fail as a blogger, if that’s what you really want to do. I’ve been flirting with becoming a professional blogger for a couple of years now, and I’m absolutely convinced that my lack of success is only because of my lack of discipline, and my failure to follow time tested instructions and sound advice.

      Thankxczs, Mary

      • Thanks for your thoughtful comment, Lamont!

        Our overeager spamchecking software sometimes holds comments back and we have to retrieve them manually…. my apologies

      • I kinda figured that’s what was happening. I got off course, let’s say, for a while but now I’m ready to do what’s necessary to be a blogger. Your post, and the astute comments, gave me a swift kick where I needed it. Thankxczs.

    • I’ve tried to comment but it didn’t show up so I’m just testing to see what’s what.

    • Louise W says:

      How goes is WordPress to use for blogging vs a Google blogger which I currently use?

    • Mi Muba says:

      Hi Mary

      Very interesting topic and as you also pointed out this debate has been going on since last decade.

      Blogging is a form of media and media expands never shrinks; it simply consolidates if its forms grow like mushroom.

      Every form of media has power to go to the advance level and so has blogging that was limited to contents a few years ago but now it has expanded to audios, videos, infographics and maybe after some years “live blogging” would be the new era of blogging where blog admin would be serving clients on 24/7 as it is done now on services websites.

      Many thanks for sharing this very thoughtful post with very strong arguments proving blogging will never die it will just change its shape.

      Have a great rest of the week.

    • Debra says:

      I love reading your blog and articles Mary! They seem to come just when I need them. I have started a blog ( several actually) and they all except one seems to be doing well. However over the past year I have fallen short of posting to it because life seriously got in the way and I haven’t been able to keep up with new content. However now that the worst of last year is over ( thank heavens and the owners therein) I am going to try and refocus on my blog and writing again.

      Maybe you haven’t gotten to this yet or I missed it… how can you rejuvenate and revitalize an existing blog?

      Thanks, Debi

    • Sean Floyd says:

      Very timely article as I’m just starting one! Have tried a couple times in the past but never was consistent. Over the Christmas break someone close to me mentiened “oh blogging is dead” when I said I was going to start one.

      I particularly like the rationale as the blog being your centralized hub online. Great stuff!

    • Ann says:

      Great post! It’s interesting since years ago, I also wondered whether I should bother starting a blog. Because! There are way too many blogs. The internet is saturated! Lo and behold, new blogs continue to pop up, and even they have started to get traction.

      Plus, I like having to subscribe to a writer’s newsletter if he/she has a blog I can read and comment on.

    • Thanks for the chance to reply. I am a newcomer to the world of blogging as I started up a travel blog only last year whilst travelling around Australia with my wife in our caravan. My friends love reading the blog and get so much out of the photos I attach and the informative way that I write the blog. I don’t have any outside followers as I have no idea how to put my blog out in the open. It might be of no interest to anyone else but I would love to have some feedback if possible. The blog address is bazzasdream.blogspot.com if anyone is interested. Thanks for the chance to comment.

    • Amanda says:

      Blogging is not dead, as you say. It has evolved tremendously. My two cents on it: it has evolved to a point that invites folks without expertise to offer “expertise.” That’s a slippery slope–folks read blogs as they used to read magazines. Difference is, magazines needed fact checking, real sources, etc. Too many bloggers are succeeding and offering information they don’t have the credentials to offer. I think it’s a poor tradeoff for the reader, in the end, but it is reality of our culture, sadly.

    • LOL…love the compendium of annual doomsaying on blogging, Mary. 😉 It’s definitely still a great way to attract an audience and build a business.

      • Well, Carol, you’ve built a 6-figure business on the back of your blog. That’s great!

        As to the yearly doomsaying on blogging: I was amazed to find articles about the death of blogging, right back to the early years.

        This reminds me of a story: One day, when I first started karate training, I rushed the car to get to the class in time. My son, Sebastian and my ex-husband were in the kitchen, drying the dishes.

        I later heard that they looked at each other and shook their heads.

        “Won’t last!” my said my ex. Sebastian grinned.

        Fast forward: last November, years later, I completed my 5th Degree Blackbelt in karate.

        Of course, I often remind them of this interchange… 😉

    • Mike says:

      I agree that blogging is alive and well. Having a blog where I can share my ideas or thoughts (i.e., through the lens of a scientists) is very therapeutic and helps me connect with non-scientists. Furthermore, I agree with having control over your own content. I was writing over the last 2+ years for a website that got shut down (due to the owner not paying the bill). Not only did my avenue (of thought and writing) get shut down, I lost all of my content — around 150 posts. Not good. Keep a back up copy.

      Although, at the end of the day, starting over is great too. Now, I have learned my lessons and can move onto create new content.

    • I think blogging itself isn’t dead. I does, however, change all the time. Remember way back when blogs were more personal than business? Things change, writing styles change. As bloggers, we can only stick with what’s working now, and write and market accordingly. Just my opinion but I don’t think blogging in general will die out any time soon. People yearn for information and the Internet is the best way to get it nowadays

    • Sandy says:

      Just like “newspapers” aren’t dead, blogs aren’t either. However, it’s a challenge to connect to your readers when they are so distracted with social media. In addition, company websites and even daily newspapers are providing bloggers on their platforms. There isn’t enough time to read books and also visit to many bloggers.

      One of the bloggers I use to follow is taking his writing in a new direction. He took his blog posts and revamped them into ebooks for sale on Amazon. Right on Amazon, he set up his author page which is much easier to access when you want to see what he’s selling.

      Another prominent and successful online product developer re-focused his goals towards making ebooks and has been financially successful and gained a following. ( The ebooks, by the way, aren’t related to business marketing) He also credits his author page as more important than his personal blog.

      I see more affiliate blogs that are personal which are connected to facebook groups for discussion and networking.

      Blogging styles are changing. One blog I visit is a place for people to get some brief commentary and notice of “soundcloud” recordings. There are times when it makes more sense to “listen” to content than to read long posts.

      There are so many ways to sell your content and connect that if you do have a blog it needs to be purposeful and fit in logically with social media. I admire the bloggers who find the time to do social media and connect with others through a blog.(It can be overwhelming)

    • Elia says:

      Thanks Mary … at a time when I’m considering direction and focus for my blog, this is extremely encouraging. I agree with the comments that it takes work and determination … and the big success stories out there sometimes seem to belie that fact. But if we dug deep behind every mega blogger, we’d see the hours of work, the mistakes …

    • Heather says:

      I like WordPress a great deal, and I recommend them to everyone. I disagree that it’s critical to use the paid platform. For a writer who is just starting out with a blog, the free WordPress.com is a good place to begin. You are right that the platform belongs to someone else, but eager writers don’t have to be experts in website building in order to get started.

      Building a blog on WordPress.org requires the same skill-set as building a website. Free is fine for sticking a toe in the water and testing things out. If they like it and want to learn to create a blog from scratch (or pay someone else to), they can take it from there.

      • I experimented with taking students first through a WordPress.com blog – and then suggesting to them to get their own domain with hosting.

        It didn’t work. Once people get settled on a free WordPress.com account, they tend not to move.

        They’ve then lost a valuable opportunity to own their own ‘online real estate”.

    • I believe the only people who claim “blogging is dead” are those people for whom a Twitter tweet is too long and complicated to hold their attention for more than 2 seconds. The Internet and commercial television have this in common: they both result in shortened attention spans. Jerry Mander points this out about television in his 1978 essay, “Four Arguments for the Elimination of Television.”

      I just read where 25% of American adults did not read a single book in 2015. If this is true, I fear for the future of an America that has been dumb-downed by the Internet, television, and video games.

      • Only 25% read a book in 2015? This is a frightening statistic, Robyn.

    • Edwin says:

      I think main point you have mentioned, “You need determination and resilience to create and run a blog.” Is blogging dead? Not at all.
      It’s hot topic these days, esp. with the new era of social media where mass of audiences are readily there. So, why blog in a self-hosted blog?
      I owned a few self-hosted blogs for some years. Not very actively posting written-content, so none has successfully generated a pool of audiences.
      Well, that’s not my full time job after all. Yet, I never take that as a valid excuse for a failure of my blogs. I accepted it and carry on. Mistakes done. Just have to bounce back and figure out what had happened, then carry doing it till the correct method is achieved.
      Determination and resilience is the key to make blogging better and better.
      Perhaps, taking blogging as a passion or a hobby to past time, to keep one busily good. That’s one way to change the whole perspective differently.
      Secondly, “ownership”. As I said earlier, I_owned_a few blogs. In fact, one ‘hub’ as .net and a few niche-blogs as .com. Not many has the ownership with full control over their material shared/sell in www. Most actually unaware the full potential to blogging, because social media is too easy to sign up. One post gets lots of likes and comments, as if there are proven results. What actually ends up getting is not the owner, but other side. I named them as social noise and fatigue, not impact. In short, these ‘noise’ makes one astray from the main blogging from self-hosted blogs.
      What’s more? Blogging seems too technical for webmaster. Well, there’s a learning curve to catch up. I’m both of technical webmastering and content-writings. No, I don’t hire a webmaster or a SEO agency. It true it takes years to hone this skill, still learning new stuff, though.

      Thanks for this post, Mary. It’s encouraging and inspirating.

      • I wish you all the best for your blogging future, Edwin!

    • Melissa says:

      Hooray! Maybe it’s not to late for this late bloomer! Thanks for the article Mary!

    • Way to go, Mary! It’s easy to get discouraged when we hear (and listen to) the naysayers out there.. Thanks for being one of those voices that contributes to possibility instead of doomsday. You have helped me so much!

      • I’m glad you’re not listening to the naysayers, Sally! Keep going and enjoy the ride.

    • Mary Zychowicz says:

      Thank you for the information and resources you have provided. I am a pre-published writer and member of SCBWI. We had a shop talk session that emphasized the importance of blogging and social media. We were strongly encouraged to do both. However, as I am still very new and inexperienced at this do you think it is wise to start a blog at this point or should I wait until I have a little more experience with the writing community?

      • I like the term ‘prepublished writer’! As to blogging, you could maybe make creating a blog a goal for the second half of 2016. This gives you some time to get settled in your writer’s group.

    • And I Wish blogging were dead. I write Fiction. The only blogs I’ve ever gotten even a tiny response on were ones that have nothing to do with the book I’m trying to improve to the point of publication. Aren’t blogs Supposed to be marketing tie-ins to stuff you intend to Sell? Even if I were totally sure of my fiction writing skills, Does the world need yet another writing blog? Another yip within the vast yapping?

      • Heidi, I can feel your frustration right across the globe.

        Here’s my take.
        1. Every author needs an online author platform (with a ‘name domain’, i.e., something like Heidikortman.com

        2. Creating a good author platform is tricky. If you use a hybrid format with a static front page and add a blog to a page, you can already tease your audience and prepare them for what is to come.

        3. An author platform doesn’t need to be a writer’s blog (because the audience you’re looking for aren’t fellow writers; you’re looking for readers.

        I’m going to write about how to create an author platform very soon.

    • Will King says:

      About the idea of ownership…

      Are you familiar with the IndieWeb movement? What you expressed about the need to own your site/writing rather than being dependent on Facebook/Twitter/Instagram, etc., is right in line with the IndieWeb philosophy. There’s nothing wrong with using these venues, but these are used as extensions of one’s own domain. Post to your own site, then syndicate to all the others.

      For anyone interested in this approach, check out IndieWebCamp at http://indiewebcamp.com/

      • Yes, I have followed the IndieWeb movement at a distance. However, I prefer to have my own domain, my own piece of website real estate to develop as I please.

    • Great post, Mary. I can attest that blogging is alive and well because my blog audience is still growing. It takes dedication, though.

      • Molly, good to see you here. Yes, your blog is beautiful and your audience loves you.. 🙂

    • Just write without thinking, writing will make you think, think more and clear. Overtime it will clarify your voice, view and stop thinking about “whether blogging is dead”

      Great post Mary, much needed and nicely timed.

      • Thanks, Samiullah. You said something very important: ‘Writing will make you think.’

        That’s true. Every blog post we write forces us to think and this makes us grow as human beings.

    • Marvin says:

      Excellent article, and right on point. To be entirely honest, I can’t see an end to any publishing medium which is relevant, timely and useful to the reader. Blogs have a unique characteristic in that they can be very tightly focused on a single topic. If the blog can fully engage the readers and remain fresh I suspect readers will continue to remain as subscribers. However, remaining relevant is a constant challenge for bloggers, especially for those who are written entirely by a single individual.

      Creating fresh engaging content can be exceptionally demanding. Professional full time bloggers work insanely long hours, and spend years developing a readership. I rather suspect that blogs fail so often simply because they are so difficult to do successfully. The apparent ease of the blogging platform disguises the enormous amount of hard work required to create a profitable venture. Combine that with competition from all other media and the challenge is obvious.

      Complicating things further by adding millions of casual, non-professional blogs to the mix. Readers are faced with an overwhelming variety of choices. This fragments and floods the market, creating what might be dubbed a content tsunami – much of it of fairly low quality and limited usefulness.

      The issue really isn’t one of blogging being dead. It is rather how any blog can rise above the incoming tide of mediocre content? How can a blog remain relevant and worth reading in a world saturated by media? How can a blog command attention from readers who are increasingly time pressured and distracted?

      • Thanks for a thoughtful comment, Marvin. I especially like this point you make: “Blogs have a unique characteristic in that they can be very tightly focused on a single topic.”

        I think that one of the things that make blogs stand out is the way they are written. Just recently, a guy who runs a multimillion offline business added a blog to his online catalog. He’s an automotive designer and his website looks slick.

        He proudly showed me the newest post on his blog.

        “No, no,” I said, aghast, ” you can’t put a post together that THAT! Nobody will read it!”

        (I’ll run a webinar soon about how to write blog posts that stand out and are shareworthy, and I’ll show a screenshot of this particular post… you’ll laugh when you see it!)

    • Joe Moore says:

      Informative post. Based on the article title I was wondering if blogging is indeed dead but you

      have reassured me that it’s not. Thanks.

    • Very good points. Especially the part about OWNERSHIP. Like the good old days of brick and mortar business dealing; One could open a small store and rent the building; but the possibility always exists that the real property owner will give eviction notice asking you to move so he can
      sell the building. Same, as you noted, with Social Media sites; they are great to keep a ‘face’ in the on line community; but it’s never fully your own and if Facebook or Twitter or LinkedIn or GooglePlus (the major players) should change in some manner…your access to these sites is over. A good store owner; even if he or she rents…also OWNS a home in or near to his business
      that makes him a part of the neighborhood. (folks like to do business with someone who invests in their own neighborhood)

      So; the key is as ‘the old way’ … don’t put all eggs in one basket. A tweet from your blog, a part of an article from your blog put to Facebook is as a tease to bring folks to your blog site. (your
      home base) Twitter and Facebook can be likened to meeting your neighbors at a corner luncheonette or coffee shop. You generally chat there; toss out wit or humor and become known
      but Social Media sites are not ‘the means to do business’ (a good business person doesn’t sell his service or products where people come to just be social) The luncheonette is not the place to
      do real business. It’s the place to ‘show your face’ ‘your true colors’ ‘your personality.’

      A business website is as your ‘store front’ … it’s a fixture in the world of business cyberspace.
      It’s ‘static’ but like any store owner how you display your merchandise will make or break your business. Make it easy to navigate (clear menu items) Putting a blog with the website? I’m not so sure of that. Folks come to your ‘store’ to buy…not to hear from the salesperson. If the purpose of
      a website is to show your services; I would show your services. (but there is an exception to every rule)

      Blogging is personal reporting of news, events information specific to targeted groups. A blog is as putting our a company newsletter and mailing it to your customers or a company newspaper.
      Make it personal to what you do but report in such a way that others see the benefit of your service or product to their needs and look forward to the next issue. It does help to keep
      that newsletter consistently coming and that does take work. if you can’t maintain the blog yourself because of other business doings, hire someone to write the blog. (which is of course why writers are ‘giddy’ at this new form of media. Now; newspapers are no long ‘the way’ to earn a living as a writer, and it does make traditional media nervous I am sure.

      Blogging, Social Media… or ‘old ways’ … The more things change; the more they stay the same.

      Good manners are good manners …however you do it. Hopefully such will always remain alive and well.

      • Very nice, Joe! Your piece about ownership reminded me of a friend’ story. Stephen is renting a cottage and loving it. Just a few months ago, he bought 100 plants and put in a hedge.

        And just a few days ago, the owner terminated his rental contract as he now wants to live in the cottage himself.

        And this after he put so much effort into making the garden beautiful…

    • My eldest son, Jason’s, blogs are (forget the connection…) brilliant. He has gained several ardent followers who appreciate his intelligent and witty writing: http://www.halfbananasblog.wordpress.com) As for my own blogs: (http://www.joylennick.wordpress.com/, only recently an American writer, who liked my blog, offered to air three of my short murder stories (already published) on his site for two weeks each, and I intend doing a ‘bum on sofa’ interview for him. I wish more writers would interact in this way. You help me and I’ll help you…It should pep up sales a little.

      • Great to see that you passed on your ‘writing genes’ to your son! I enjoyed visiting both blogs. Well done for getting published, Joy.

    • Blogging is not dead but it’s significance has been reduced since the erstwhile bloggers, of late are using social networking sites such as facebook,twitter etc.Those who persevere and persist with their blogs are mostly writers and journalists.In particular,the celebrities who crave for followers are using only facebook or twitter.This is the reality.

      • I think that when social media first appeared, bloggers were afraid that they will supplant blogs, S. Ramalingam. But in fact, blogs and social media work well together. They enhance each other.

    • Great points, Mary! No, of course blogging is not dead. It’s just that – with so many blogs out there – our visitors are getting more sophisticated. As you say, the biggest blog killer is: ‘content that’s self-absorbed and offers no benefits to readers’. That’s fine if you blog just for your friends and family. But who else wants to know about your fudge recipe, cute dog or precocious little son? Keep it for Facebook.

      Even established bloggers make that error. One lady runs a writing program from her blog. Every fortnight I get an email on the lines ‘Sorry I’ve been late emailing you this week. I went to Colorado and did I have fun!’ There then follows a tourist guide to Colorado. Yawn…

      I once ran an ad copywriting school. Its first precept was: ‘WIIFTC?’ Or: ‘What’s In It For The Customer?’ Every blogger should keep that in mind!

      • Yes, John, WIIFTC? is a lot better than WTF?!

        • LOL. I rarely have time to scroll through comments but I’m glad I did. Very funny.

        • Thank you, Mary! WTF is not intelligent or creative. I am so tired of seeing it on FB. I guess that is why I read blogs about writing and books. These blogs I enjoy have thoughtful writers.

      • Bea says:

        John’s blog is an excellent example of one that gives true value to the reader, and has a lively, robust, and helpful comments section as well. I like it so much, and have learned so much from it, that I check for each new post, usually every Friday. I rarely even need his email announcing it.

        • Many thanks, Bea. Truly, you are a lovely lady and ubiquitous!


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