One of the things I’ve noticed between somebody who has been blogging for 6 months versus 6 weeks is the distinct difference in the way they write. I even noticed this with my own blog posts as a I looked back at many posts that I had written when I started my blog.
During the early days of my blog, I was trying really hard to fit the mold of what makes a good blog post. I did things like use bold titles, bullet points, and italics. I still do all of those things, but in those days I filtered my writing and I held back on what I was thinking. As I got further away from that I noticed a dramatic difference in the way my content was being received by my audience. They started to become much more engaged with my content. I started to write about all the things that might be a bit questionable or viewed as violating the “too much information rule.”
The moment you find your voice
Finding your voice is something that takes time. It really comes down to writing every single day. While you don’t have to post every day, if you write every day, you will eventually get better at it, and it will flow naturally. The other thing that happens by doing it every single day is that you will continually stimulate your creative thinking. I often will read somebody’s blog a handful of times before I decide to start commenting on their posts. Then, I will find them doing something really unique or interesting and that ends up making me want to read their blog more.
A Few examples of finding a voice:
- Steven@Human Explosion started to draw caricatures of all the bloggers he knew. I loved that and now I actually will be reading his blog much more. He found his voice.
- Alex@Unleash Reality started to go off the beaten path a bit when he wrote a really interesting article titled Buddhist Butchers and Adventures of Change
- Kelly Diels found her voice in this post on More On Mommy Blogging (or: Moron Mommy-Blogging)
It’s not uncommon for bloggers to tell you that there was one special post that catapulted them stardom, and in that moment I think they have truly found their voice.
Authenticity and Removing Filters
When I wrote about the importance of authenticity at the World’s Strongest Librarian, one of the tips I included was that people should write as if nobody was ever going to read what they wrote. If you approach your writing that way you’ll find that there are no limits to how off the wall you can get with your ideas. If your post seems like you’ve really lost your damn mind, then I’m willing to bet, that’s one where you want to push publish. It’s those posts where I’m thinking “I can’t believe I’m going to publish this” where I get a ton of comments and engagement from my reader base.
Ask for Help
Our egos often prevent us from getting feedback from people. Having your masterpiece torn to shreds by another blogger is not exactly what you are hoping for. But what’s amazing is that getting it torn to shreds and having it reassembled sometimes completely changes the post for the better. The other thing that is amazing is how much people are willing to help. The more help you ask for, the more quickly you’ll be able to find your voice.
Once you find your voice you’ll start to see a whole different level of engagement from your reader base.
Image courtesy of Pixabay