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    Warning: Your Grammar Mistakes are Killing your Traffic

    Do you make grammar mistakes?

    Oh, this might be good: “Top 10 video tips blogers need to know.” Oops, someone forgot to proofread. Oh, well. Click.

    “Videos is a grate tool for blogging, anyone can do it and they don’t need special talent. Their are alot of ways you can use videos in you blogs—and its not simple but each step are pretty easy. The first step are going to show . . .”

    Oh geez. Click.

    Google: tips video blog. Click.

    Every grammar mistake in a blog post is a traffic hazard.

    If it’s something small—an occasional typo, a subject-verb agreement problem, or a misused homonym like there, they’re, or their—it’s not that big of a deal. Almost every road has some mud or a pothole or two.

    Your readers might feel a bump once in a while, or they might slip and slide and slow down a bit, but if your content is good and your style is captivating, the reading is fairly smooth.

    When the road gets rocky, forget it. And a truckload of mistakes sends readers skidding into a sinkhole that swallows them whole. And they never come back.

    Picture it.

    They’re cruising along getting images, plans, and ideas in their heads as they absorb your message. Suddenly—BAM. A word or a sentence doesn’t make sense.

    They backtrack and reread. And even though they take only a moment to readjust, they’ve come out of the story and out of the flow. Instead of appreciating your subject authority or metaphoric wizardry, they’re paying attention to your grammar—whether they realize it or not.

    A couple more jolts and they’re cruising the next few paragraphs to see if the road gets better.

    If it doesn’t—if they run into more grammatical pits and potholes—your readers are outta there.

    Bad grammar tells readers your road isn’t safe and you can’t be trusted

    Every language has grammar.

    In English, at a basic level, we use the subject, verb, object sentence structure: I love you. I is the subject, love is the verb, and you is the object.

    Romance languages like French are similar, but there’s an exception when a pronoun is an object as in je t’aime: I you love. Subject, object, verb.

    If you that grammar rule switch around in English, readers you’re joking or off your rocker will think.

    And the same holds true, more or less, for any grammatical rule.

    Sure, grammar gets more complicated. Shades of meaning, emotion, and time are communicated with word choices, verb tenses, sentence styles, and much more.

    Plus, grammar has many definitions. The Chicago Manual of Style Onlinedefines grammar in the narrow sense as “the rules governing how words are put together into sentences.” Broadly speaking, as Oxford puts it, grammar is “a set of actual or presumed prescriptive notions about correct use of a language.” That includes spelling and punctuation. Wikipedia’s definition is even looser.

    It’s easy when you’re talking. But in your writing, you only get one chance to be clear. Just one. That’s all you get.

    On top of that, you’re asking readers to travel down your road to get to their destination: information, inspiration, and instructions.

    You want that road clearly marked so readers know where to turn, when to stop, how fast to go, and what’s up ahead.

    That’s why rules of written grammar are standardized like road signs. It’s why they’re important. And it’s why you need to use them.

    Stop glamorizing writing and get real

    But isn’t writing—especially blogging—supposed to be spontaneous? From the gut? Won’t too much fussing with grammar and editing ruin it?

    The answers are sure, sure, and absolutely not.

    Here’s the thing.

    Spontaneous, in the moment, from-the-gut creativity is great. When the Muse is doing her work, words just rise up from deep in the unconscious mind. It’s almost effortless.

    That’s what a rough draft is about. That’s freewriting or journaling. That’s what stream of consciousness writing is all about.

    But even the most well-known stream of consciousness writers like William Faulkner, James Joyce, Virginia Woolf, and T.S. Eliot labored over revisions and rewrites.

    Your random thoughts may be brilliant, but they’re useless if nobody can read them

    If readers don’t get your writing, it’s not their fault. It’s yours.

    You wouldn’t want to build a road that’s based on a gut feeling, would you? You want it graded, sloped, and angled just right. You want your reader to set the cruise control, jam up the tunes, and rock it.

    But even if your content is a Cadillac, nobody’s taking that baby for a ride if the road isn’t paved.

    You might think grammar is a nightmare or improving it is too much work. But unless you have your own in-house editor, you’re not only the designer, the planner, and the engineer of your road, you’re also the street cleaning crew.

    And if you want people to read what you write, you’ll have to buck up.

    Are your grammar mistakes killing your traffic?

    Some of you know, beyond a doubt, that you don’t have a problem with grammar. Or if you do, you know where the trouble spots are; whom and whomever aren’t my favorites, either.

    If you’re a beginner, though, or you’re just not sure, you’ll want to do some evaluating. Take a good look at your writing, especially if English is your second language and you don’t have native fluency.

    Who can keep traffic flowing if you’re not sure how to build a road?

    Here are some pointers.

    1. Buy a style manual and use it—regularly.

    A style guide or manual provides a set of standards for writers and publishers. It’s like a dictionary for grammar, style, and formatting, and it’s all you really need. The Chicago Manual of Style, the New Oxford Style Manual, and the AP Stylebook are all good choices. Online subscriptions are great—your best friend next to Google.

    2. Pay attention to grammar as you read.

    Whether it’s blogs, magazines, brochures, billboards, or even novels, learn by observing. Study how others combine words or use commas. Consider which sentences and sections rev you up and which ones backfire. See if you can find mistakes.

    3. Read the good stuff regularly.

    Immersion is the best way to learn a foreign language, and it’s the best way to absorb good grammar. The New York Times is a great place to start. Upscale magazines like Vogue or Architectural Digest are also first-rate, but plenty of others feature great writing.

    4. Look things up when you’re not sure and even when you just have a teensy doubt.

    Sometimes it’s was, but sometimes it’s were. Should you write I wish I were rich or I wish I was rich? Look it up in your style manual or online. Keywords was vs. were bring up a whole page of trustworthy sites. (By the way, it’s were.)

    5. Check what you think you know.

    If you punctuate instinctively or place commas where you pause, take time to consult your style manual. Or ask Google. Keywords like where to put commas in long sentences produce excellent results. (Hint: anything with .edu at the end is probably trustworthy.)

    6. Get out of your comfort zone.

    If you’re avoiding complicated things like semi-colons or dashes because you’re not sure how to use them, look up the rules. Are your sentences all short and simple? Try new combinations and vary the lengths. The same ol’ country road won’t be a superhighway if you don’t stretch.

    7. Take a course, buy some books, or find a coach or a mentor.

    Invest in your writing. Spend time in a bookstore. Check out a local college for classes or look into online courses that deal specifically with grammar. Ask established writers if they mentor new writers.

    Just like civil engineers study the mechanics of road building, writers need to learn and practice the craft. It’s all about skills: if we want the readers and the traffic, we need to build strong roads.

    It’s hard work, I know.

    But you’ve got the passion. You’ve got the courage. And you’ve got a message so important it’s burning you up.

    You don’t want to look stupid or uneducated. You want people to read what you write.

    Nobody said it would be easy. If that’s what you heard, it was a lie.

    Writing—writing well—is really. hard. work.

    Yeah, I know. Your friends say your blog posts are great. They leave comments. They tweet. They share. They always say it’s great. Nobody ever tells you what’s wrong, even when you ask for honest feedback.

    But you’re lucky if you get a visitor or two from those tweets. Something is wrong, and you know it.

    What you have to tell the world is important—don’t ever let anyone tell you any different. And you can do it.

    But take a look at how you’re telling it. Take a good hard look at the road you’re giving your readers.

    Give ’em the directions and the signposts they need. Paint the lines nice and straight. Trim the grass along the sides. Fix up that guardrail. Fill in the holes or repave and sweep it clean.

    Tell them what you need to tell them—even if it’s the tough stuff. But don’t ask them to read your message and bounce around on your road.

    Smooth it out. Do your work. And when you’ve got that road of yours all cleaned up, the readers will come. They will read. Traffic will grow.

    You can do this. Why not get started today?

     

    About the author:

    Leah McClellan is a freelance copyeditor, writer, and instructor. You can find her at Peaceful Planet, Antinomos, and her brand new writing course: The Fast Track to Polished Prose.

    Image: Man courtesy of Bigstockphoto.com

    About the author

      Leah McClellan

      Leah McClellan is a freelance writer, copyeditor, proofreader, gardener, vegetarian, and animal lover who dreams of world peace and writes about communication at Peaceful Planet.

    • grammar check online tools should never become your last proofreader. Despite the fact that these kinds of instruments assist you to discover prospective glitches, comprehend that they are certainly not exact.
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    • Johanna says:

      Pretty nice post. I just stumbled upon your blog and wanted to say that I
      have really loved surfing around your blog posts.

      In any case I’ll be subscribing on your feed and I hope you write once more soon!

    • Wow, superb blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is magnificent, let alone the content!. Thanks For Your article about Warning: your grammar mistakes are killing your traffic .

    • Hi Leah,
      Totally agree with this, and I have evidence! I was not aware of how much impact spelling and poor grammar could have until we did a survey of the most annoying website features. Spelling and poor grammar came in at #3,

      Cheers
      Chris

    • Oh I so agree with you Leah! Mistake can kill any post no matter how good it may be. Some spelling mistakes tend to remind me of lolcatz and I’m never quire sure what to do – laugh or cry… Your list is a great help in this case, thanks alot for sharing.

    • Hi Leah,

      Great reminder on the importance of proofreading. I have been using Google when I’m not sure about how something is written, so will check out the books you mentioned. You are a wonderful resource! Thank you!

      • Thanks Cathy! I don’t know what I’d do without Google sometimes. And you’re welcome. Nice to see you! (and sorry to take so long to respond).

    • Hi Pat,

      I know what you mean. I feel sorry, too, when I see so many errors in something that clearly took a lot of time and effort. And I wonder whether the person realizes how bad it looks or how difficult it is to read.

      Thanks for reading and for chiming in!

    • I agree absolutely. Writing IS hard work, and we all need to proofread carefully, as often as it takes, for as long as it takes. Recently I downloaded a free ebook which had so many errors…… The errors detracted so much from the information, that it was rather hard to keep my mind on the essentials. I felt bad for the author.

    • What a powerful post. I must say, this is very helpful to all bloggers out there.
      This particular part here, “Bad grammar tells readers your road isn’t safe and you can’t be trusted”
      This is so true because if people would read your erroneous blog posts, they will surely say that you’re a bot or just a spammer who just wanted to update his/her blog.

      • Hi Belinda,

        That’s an excellent point: many poorly-written blog posts are the kind found on websites designed only for advertising revenue and SEO with little care for quality or information accuracy. We don’t want our writing to look like that, do we?

        Thanks, and I’m very glad you liked it.

    • Cassie Journigan says:

      Leah McClellan gives great advice in this article. Not only did I learn as I read, I had a good time doing so. And as a some-time editor and proofreader, I did not find one mistake in her article. Thank you, Ms. McClellan. Very nicely done!

      • Hi Cassie,

        Thank you for your kind words. That’s certainly high praise! I’m so glad you enjoyed it.

    • Sarah O says:

      Great info! and I’m also looking for good resources to quickly look up those little sticklers. I try to write conversationally in blogging and that includes using contractions. But then sometimes they don’t work in the written form. Such as “There’s lots of different ways you can…” Now shouldn’t that be “There are lots of differen…” but that sounds so formal! I don’t think “There’re” really works. Your thoughts? I’d love to know your favorite online source for looking up odd grammar questions.

      • Hi Sara!

        I use contractions a lot too. In fact, I see at least 6 here in this post even before the first subheading. It often sounds stiff if we don’t use them, but it’s best to take it on a case-by-case basis depending on the formality of the publication and lots of other stuff. Most blog posts definitely need plenty of contractions.

        As for your “there are” vs. “there’re” issue: First, I’d look at it in context. Check the rhythm of the whole sentence with each choice and see how they sound. For example, I say “there are” so fast (in my head while reading) that it doesn’t usually cause a “bump” when it’s not contracted.

        But I think your instincts are telling you something. And I also think my little catch-all saying applies here:

        **If in doubt, throw it out. **

        If neither sounds right, listen to your gut and reword. You could try “You can try lots of different ways to…” or “Case A, Case, B, and Case C are just a few of the many different ways to…” and so on.

        Starting a sentence with “there” is often kind of bland and awkward, besides (there are some technical reasons which I won’t get into) though I’m (obviously) guilty sometimes (note what’s in parenthesis :).

        My favorite online source for odd grammar questions is Google. Seriously. That will usually bring me to some of my favorite sites like Purdue and a few others. But sometimes I want to see how other people use certain terminology, so I read articles or posts. Today I looked up “short tall blog headers” because I wasn’t sure of designer terminology (tall vs. short–or is it narrow?).

        If I need an authority, though, it’s The Chicago Manual of Style Online (I’m a subscriber and that’s my bible 🙂

        Hope that helps! Doesn’t take much to get a grammar nerd going 😀

    • Hi ML,

      Definitely a grammar nerd here too–I’m fascinated by language. And while I wouldn’t call myself a grammar nazi or anything like that—hey, we all make mistakes—I do have a point at which I just can’t read anymore.

      “Were” vs. “was” is pretty simple to me, but it’s so common in speech to use “was” instead of “were” when “were” is called for that it slips into writing for a lot of us. That happens with other verbs, too, probably just because the subjunctive mood sounds stuffy sometimes. Who knows? There may be a day when the subjunctive becomes obsolete. On no! 🙂

      Glad you liked it, and thanks for stopping by!

    • MLSwift says:

      This has been in my inbox for a couple of days…am just now able to run over and read.

      I’m a grammar nerd. LOVED this article. And it’s so true. I see a couple of unforgivable mistakes and click, I’m out of there. I have hundreds of examples that made me turn away (I forgive typos and those FEW potholes you mention).

      One such example is a misspelled headline. A headline, so it was a misspell in BIG letters – right at the beginning. The writer didn’t have to read far in his proofing to fix it. But … he never did. He never fixed it, which led me to believe he never re-read or proofed it. Click!

      I don’t take grammar tips from anyone who doesn’t write better than I. Oh…and I just wrote an article about “were vs. was.” The funny thing is, someone read my article and then wrote two, yes two, back-to-back articles making the were/was mistake. ARGH!

      Great post.

    • Love your advice, Leah —

      And especially love the way you drove your Travel metaphor coast-to-coast!

      I’m not afraid to make the occasional grammar error (whom??), or even to break the rules intentionally for effect.
      On the other hand, I simply cannot stand publishing typos on my site. I know exactly how right you are about derailing our readers with errors because I’ve given up on two authors in the last month for exactly that reason. Given up — I will never read either writer’s work again.

      Thank you for offering such useful and important writing advice, Leah. If you get the nuts and bolts properly tightened, a smooth ride is far more likely. (See? I really do like your chosen metaphor!)

      ~Jim

      • Thanks Jim!

        I know what you mean about giving up on a writer you might otherwise enjoy reading. Enough is enough. Definitely have to keep those nuts and bolts tightened! And potholes filled, signs clear, snow plowed–all that 🙂

        Glad you enjoyed the metaphor, and thanks for stopping by!

    • I love the road analogy: “You wouldn’t want to build a road that’s based on a gut feeling, would you? You want it graded, sloped, and angled just right. . . . But even if your content is a Cadillac, nobody’s taking that baby for a ride if the road isn’t paved.”

      I personally think blog posts don’t need to be masterpieces, but they should be revised and edited for cohesion and clarity. Too many people think blogs are just online journals. They might be for some, but if you ever want regular readers, your blog has to be much better than your journal.

      Thanks!

      • Hi Sarah,

        Thanks, and we’re definitely thinking alike. I agree that “blog posts don’t need to be masterpieces.” Of course not. But we should, at least, make sure we proofread and put forth our best efforts. After that, let’s just learn and grow!

        Thanks 🙂

    • Hi Leah,

      Very nice article and really a thing on which we have to think.Grammar holds a great importance in blogging.Not only from readers point of view but search engine also.Search engines hates those article or blog which are giving bad content in terms of grammar.

      Your way of explanation is very impressive, i like the way you defined the grammar mistakes as potholes in road.Yes exactly it losses your audience trust when readers read articles with grammar mistakes .So it gives bad impression and reputation.

      Thank You
      Shorya Bist
      From Youthofest

      • Hi Shorya,

        Thanks! I didn’t realize search engines pay attention to grammar, but now that I think about it, sure. Good point.So that’s another way poor grammar can kill your traffic.

        And you’re definitely right about losing the audience’s trust and making a poor impression. Thanks so much for your input!

    • Hi Bobbi!

      We definitely think alike. It’s just really hard to read when there are so many errors. And it’s disappointing sometimes, too, because the ideas or information might be great, but if the writer doesn’t make it presentable, it loses credibility.

      Thanks for stopping by!

    • Bobbi Emel says:

      Amen, Leah! I immediately lose interest in a blog when I see too many grammatical and spelling errors. We all make typos occasionally – but come on – proofread, people, proofread!

    • Terrific post. I should print and paste it to my wall. I think I will.

      • Hi Marilyn,

        I’m so glad you like it! You make me think I should do an infographic for grammar one of these days. That would be great for a wall. Thanks!

    • Thank you for this post! To my dismay, I do occasionally find bumps in my own blog road, but I got it from the get-go that blogs are writing samples and advertising and need to be 100% professional. Unfortunately I know too many other bloggers I care about who really do NOT get this. I’m thinking about using a dummy account to forward this post so they don’t read it as “Oh, it’s HER again” and tune out.

      • Hi Sharon,

        You make a really good point: yes, blogs are writing samples. If it’s just a little online diary sort of blog, just for friends, then I suppose it doesn’t much matter unless someone’s boss sees it or a future employer (hopefully “excellent communication skills” isn’t on that person’s resume/CV if her blog is loaded with errors!). But anything more than that—yes, it needs to be professional.

        As for the bloggers you mentioned, the saying “You can lead a horse to water…” comes to mind. 🙂

        Thanks for chiming in!

    • Darlene says:

      I’m just glad to know there are still a few people who care! Based on what I see in print, emails and online posts, I was beginning to wonder!

      • Hi Darlene,

        There are definitely a few of us around who care. I’m glad you’re one of them! 🙂

    • Amandah says:

      I have The Chicago Manual of Style and The Associated Press Stylebook near my laptop. Errors happen. Correct them and move forward with your writing.

      • Hi Amandah,

        Sounds good to me! I have the CMOS online subscription—I love it.

        Good point about moving forward! Stuff happens 🙂

    • YES, YES, YES!!! I preach this all the time. I am widely known by family, friends, colleagues and clients as a grammar maven (read: grammar nazi) but I can’t tell you how many times I have read an otherwise beautifully written blog, article or passage filled with really great information and been so distracted by shoddy grammar, spelling and punctuation that I didn’t even absorb all that well-researched information! It all comes down to that old adage: anything worth doing is worth doing well. A proofreader is golden and many people (such as me) offer this service!

      I am going to share this on my blog on my website and on my social media pages. Thanks for sending out this reminder to the world!

      • Hi Kimberly.

        Oh no! You’re the grammar nazi I’ve heard about! lol

        It really does matter, though. I read so much online and have so many writer friends, and sometimes I wonder how anyone can post on their blog without proofreading. A few little bloopers here and there aren’t a big deal to me, but errors like litter blowing across a street make it hard to read. It’s sort of like going around without a shower, not brushing our teeth, and having rips and tears in our clothes and wondering why we don’t get any respect.

        Thanks for your comment, and good luck with your proofreading!

    • Congrats Leah. You hit me where it hurts with this one. A few ugly errors and my switch flips to “off”.
      Though in a different context this reminds me of Upton Sinclair’s “The Jungle”. I kept reading on, hoping for some happiness. Chapter after chapter I clung to my hope until finally, at the final word of the last chapter, I closed the book vowing never to read it again, nor recommend it, and if it ever made it to the silver screen-not a dime out of me. Now when I see a piece going south it’s just quit.
      It’s easy for a newly serious writer like me to get frustrated with all of the confusing and seemingly egocentric rules to write by. We have the Chicago Manual of Style, the Associated Press Stylebook, and the venerable Strunk & White Elements of Style, along with myriad others internationally. Who is my reader exactly, the editor of Time magazine? (I wish) More likely someone with a fifth grade reading capability.
      In my opinion it’s the shitty education being dished out in public schools and universities and being sold as a “ticket” to success. In days past it was understood that by mid-adolescence one was prepared to petition kings with one’s own pen. Look at the American Declaration of Independence for example. I don’t think Strunk & White were influential.
      How did folks like Charles Dickens, Thomas Jefferson, Ellen White, and their ilk get along without these? Proper education and training such as the Trivium of Classical Education (Google it). Thank God we’re seeing a resurgence of this kind of learning in home schools and other systems of education so the children won’t be forced to learn the “rules” from the rulers and may proceed to understand our common plight to banish ignorance. At least among (or is it amongst) the thoughtful.
      Thanks to Leah McClellan and the other contributors. =)

      • Hi Mike,

        Thanks for your thoughts. On the style manuals: best bet is to pick one and stick with it. I use the Chicago Manual of Style for my writing and US clients, and I use Oxford for British English unless someone requires something else. I use CMOS partly because it’s in alignment with my preference for the Oxford comma and no space with a dash—like this. Strunk & White…pfft.

        I don’t know about the education issue so much, though I read a lot about it, and I know there are some serious problems in the US. I guess I was lucky. From what I can see, I had a fab education in public school (rural area and small town but, looking back, I think it was pretty progressive). I can’t complain about my university, either. Then again, sometimes you get out what you put in 🙂

        Interesting comment–thanks!

    • Beth Havey says:

      You are singing my song, Leah. Great ideas fall flat when presented with incorrect grammar, spelling, etc.
      Proofreading is essential. Even with spellcheck, wrong spellings can pop into your writing and weaken it. So don’t rely just on a computer program. Some people have the spelling gene and some do not. That’s a tough one and for some writers requires extra time to get it just right. Often we are eager to get our blogs posted, but going back after you have been away from the text for a while, truly helps you find mistakes. Take the time and your readers will increase.

      • Hi Beth,

        I hope you haven’t received 2 or 3 responses from me! I’m having trouble responding to your comment for some reason.

        Yes, it’s all about proofreading. And I know what you mean about hitting post too soon on our own blogs; I’ve been getting in the habit of completing a post offline before I even create the actual post. That way it’s done, and I just have to format. Definitely donut truss spill chick! 🙂 Best one I’ve seen that got through spell check: Untied Stats 🙂

        Thanks for your comment!

    • Rozann says:

      Reading what you’ve written OUT LOUD is one of the best ways to find the problems with grammar or word usage, etc. (not so good for spelling, but that’s another subject). Hearing the words spoken reveals all sorts of interesting problems and a writer can get a good feel for the flow and transition from paragraph to paragraph. Great reminder.

      • Hi Rozann,

        I agree: reading out loud is the best. That’s when I really can hear the bumps in the road of my own writing. If I start tripping over things, then there’s something wrong, and I’d better take a closer look.

        Thanks for your comment!

    • It’s not just grammar, and it’s not just spelling. It’s epidemic intellectual laziness. “Towing the line.” “One in the same.” “Another thing coming.”

      A spell-checker is no substitute for a dictionary. And no book is a substitute for a vocabulary. And a vocabulary cannot be built without years of reading. There are no shortcuts.

      Just guessing at spelling, grammar or syntax and throwing something on paper that you think looks good is not the same as writing.

      Too many writers are just mediocre typists.

      • Hi Jim!

        Clichés get on my nerves too though I’m sure I’ve been guilty of using one a time or two. I agree about spell check! Here’s my motto: donut truss spill chick! 🙂

        Thanks!

    • Hi Leah,

      Love your road analogy.

      Grammar, spelling and usage errors are so rampant in blog articles and even in their titles that I often wonder if the rules were changed while I was sleeping. I begin to question my memory of the rules and eventually stop to look up the offenders to check and recheck my understanding.

      The errors that will blow a hole in my tires are its/it’s, their/there and I/me.

      Then there are cases like was/were where the lane lines have gotten blurred. Your choice depends on what you believe is humanly possible.

      Thanks for reminding us to be more thoughtful so we don’t unknowingly impede traffic to our sites.

      By the way, whenever I comment on grammar I’m always nervous about the mistakes I will make in the process. For that reason I submitted this comment to Grammarly.com.. Yikes! My score is 57 out of 100, My weak score is based on one issue of passive voice, two issues of punctuation within a sentence and three issues with my writing style.

      Too bad. I’m not going to fix them. I clearly have room for growth.

      • Thanks Flora!

        I know what you mean about mistakes in comments. For me, I don’t worry about it. I’m queen of typos, as I like to joke, on Facebook or in forums and so on (which isn’t really true, but I’m much more lax in casual situations than I am in my writing).

        I tried Grammarly once just to see how it works. Honestly, I wasn’t impressed. Nothing can replace a human. But it can give some good pointers. Your comment looks fine to me! 🙂

    • Ann Druce says:

      So true! Mistakes do slip past the most diligent proof-reader from time to time, but repeated errors are a sign of sloppiness and a lack of attention to detail. Not exactly the qualities one looks for in a supplier.

      And this is not just restricted to the business market, or uptight adults!

      Vodacom, the largest mobile network in South Africa, researched the use of “text-language” in their ads targeting teenagers, and discovered that even teenagers (who surely tend to be more casual in their communications) hold people (and brands) who use “proper English” in higher esteem. http://www.bizcommunity.com/Article/196/78/84275.html

      • Hi Ann!

        I agree: little mistakes once in awhile aren’t a big deal. A pattern of sloppiness, though, is a different story. Very interesting study about teenagers! Definitely shows that grammar matters 🙂

        Thanks for your thoughts!


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