Are You Targeting The Wrong Readers? 7 Tips To Fix The Problem

    Targeting the wrong readers?

    So you’ve spent hours meticulously planning and writing your best work ever.

    As you pull the trigger and release this one out to the world, you just know this is the one that is going to get you noticed.

    But when all is said and done – what do you get for your efforts? Crickets. No one reads it. And if they do, they certainly don’t think enough of it to say anything about it.

    It makes you want to pull your hair out, doesn’t it?

    You know you can write – and you know that you have something interesting to say. So why doesn’t your work connect with more people?

    First of all, you need to understand that every writer finds themselves in this position at some point.

    It’s a particularly frustrating phase of audience building that we all go through, so don’t feel like you’re doing something wrong.

    In fact, the truth is quite the opposite: This problem is an unfortunate byproduct of doing something right.

    Let’s take a closer look at what causes this frustrating situation.

    In The Beginning: On The 9th Day, You Decided To Write
    When you first commit to writing – be it in a book, on a blog, or in print media – you start with an idea, a ton of enthusiasm… and not much more. Everything else has to be learned from scratch.

    And what does an intelligent person do when they want to get better in a new endeavor? They start studying and following the most successful people in that field.

    It makes sense, right?

    The advantage of studying the strategies of those who are already successful is that you can learn a lot fairly quickly. But there is also a disadvantage associated with that strategy – particularly as it relates to audience building.

    Writing Farsighted
    It’s a perspective problem that makes you view the world through blurred lenses. Just like actual farsightedness, writing farsighted makes it difficult for you to see things that are right in front of you. Focusing on distant objects is relatively easy. Symptoms of writing farsighted include a blurred focus that makes you view yourself in the same light as the more established people you study and follow.

    You may have all the potential and talent in the world but if you’re not on top of the heap already, you can’t operate as if you were. Makes sense?

    You Can’t Start At The Top
    We’re talking about building an audience here. A task that is on the very top of your priority list – and a little further down on the lists of your heroes.

    Apples and oranges, my friend.

    When you see “the big guys” with their throngs of loyal followers who love every word they type, remember one thing: They didn’t start in that position. You’re seeing the end of a process, not the beginning of one.

    Whether we are talking about relationships, growing a business, teaching geometry, or writing – you don’t go from zero to mastery all at once. It’s all about steady progress in the right direction.

    Ask The Tough Questions
    The million dollar questions, then, are: Who are you as a writer and who is the right audience for you?

    Don’t kid yourself. They’re tough questions and they can only be answered by you. Answering them takes time and effort.

    It would be nice if you could swipe your credit card on some amazing machine and have the right answers pop out into your hand, but that’s not how it really works here on planet earth, is it?

    My experience in business has taught me that when I encounter someone selling fast or easy answers to complex questions – they are either misinformed or disingenuous.

    So while no one can wave a magic wand and solve this issue for you, there is good news: The first steps to addressing this problem are fairly easy. It all begins with casting a narrow net and targeting the right readers.

    Seven Tips For Casting A Narrow Net

    Here are seven tips that you can use to immediately begin targeting the right audience for you.

    1: Adjust Your Focus.
    By “adjust your focus”, I mean that you need to focus on building the right audience. Not a huge audience, not any audience – but the right audience. Your goal is to attract the people who connect deeply with you and your writing.

    2: Stop Writing For The Masses
    What if you had to cook one dish to feed 10,000 people? By the way, 2,000 of them are vegetarians, 1,800 of them hate the taste of garlic, 750 can’t have salt, and 1,326 of them won’t eat anything with gluten in it. What would the finished product look (or taste) like?

    This comparison might appear to be a stretch, but that’s exactly what you are trying to pull off when you try to write to please everyone. When you take out all the spice and all the zest to accommodate all possible tastes, the flavor disappears for everyone. Whatever you do wind up producing that way would be as bland, boring, and unmemorable as the dish above would be. I’d pass on both.

    3: Toughen Up
    No matter what you do, not everyone is going to like you or your work. Some are even going to flat out dislike it. Consider your favorite actor, author or sports star. They’re undeniably successful, right? But are any of them universally loved? If you go to the mall and start handing out $100 bills, someone will have a problem with it. Accept that you’ll never please everyone and you’re on your way to pleasing the right ones.

    4: Don’t Mimic
    Whether intentional or unintentional, avoid copying others. Be vigilant in ensuring you don’t become a carbon copy of your favorite writers. Learn good habits from them, be influenced by them, but don’t mimic them. Crowds don’t flock to the Replica Eiffel Tower or the Faux Sistine Chapel. Be original.

    5: Lay It On The Line: Be You, Be Bold
    Call it authentic, call it genuine – call it whatever you want. Your personal experiences, your style of writing, your attitude, your opinions, and even your flaws are what make you interesting. They are the flavor and color that readers connect with. Don’t hold back the real you. Let it fly.

    6: Write to Your Biggest Fan
    Think of your current biggest fan (who isn’t your mother) – and write to them. Pick the person who most intellectually and emotionally connects with your work. Write to the one reader that you would love to have a thousand of. If you don’t have that person yet, make up your ideal reader. Define them in great detail and write to them.

    7: Learn How to Alienate All The Right People
    I’m not suggesting you start insulting people who don’t get you, but I am suggesting that you take control and begin selectively deciding who you do – and don’t – want to attract. Seth Godin writes about not waiting to be picked. That applies here as well. Stop waiting to be picked by your audience. Go out, find the right people and pick them!


    Shoot for progress not perfection.

    Remember, this is a process. It takes time, effort, and the enduring of a certain amount of growing pains. Don’t expect immediate, dramatic change.

    Enjoy Your Uniqueness
    Have fun with this. Our whole lives we’re instructed to get along, keep it down, and blend in. All that is off the table now. One of the coolest things about writing is that it’s all you without any teacher, parent or boss telling you who to be.

    Put these tips into play purposefully. Open up and be you. Not everyone will like you, but those who do…they are going to love you.

    What kind of writing pulls you in? What type of readers do you attract? Share your thoughts with me in the comments.


    About the author:

    Gary Korisko (@RebootAuthentic) writes about business strategy, market creation, and integrity selling on his blog Reboot Authentic. His eBook, How To Alienate All The Right People, is a real-world guide to breaking away from the herd and doing something special.

    Image: woman with dart courtesy of bigstockphoto.com

    About the author

      Mary Jaksch

      Mary Jaksch is best known for her exceptional training for writers at WritetoDone.com. Grab her latest all new course Blogwriter's Bootcamp 2.0 or a copy of her free report, How to Create an Irresistible Lead Magnet in Less Than 5 Hours. In her “spare” time, Mary’s also the brains behind AlistBlogging.net. and GoodlifeZEN.com, a Zen Master, a mother, and a 5th Degree Black Belt.

    • Petra says:

      I have been browsing online more than 2 hours today, yet I never found any interesting article like yours.
      It’s pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the net will be a lot more useful than ever before.

    • Re No.7 How To Alienate the right people. This is so true as you can get caught up with the wrong people thus waste valuable writing, recording or even thinking time which would be best spent on those who appreciate or like what you do. I found this hard to do but after the first time I did this I had more confidence to be myself. I’m still in ‘thinking’ mode and in between had a success with ONE photo chosen as photo of the week which I entered for a laugh whilst wondering whether I was an amateur writer, photographer or what! From your past posts I have learned that building up relationships with those akin to your content has led me to free publicity and a song being dedicated in public to me in Sweden simply because I gave a title on a whim. Marketing seems easy but I find it hard to decide thus being so slow at moving on. However this is great advice and comments too.

      • Hi Anna!

        You read my eBook! I’m happy to hear you liked it 🙂

        You’re a great example of the great things that can happen when you create things that are true to who you are and put them in front of the right people. You obviously get it! In fact, if you don’t mind, I’d love to use some of your words for the eBook page. If you’re willing you can contact me at Reboot Authentic.

        Thanks for the great comment!

    • Thank you LK. I appreciate your thoughtful comments. And best of luck on your book!

    • LKWatts says:

      Hi Gary,

      Your blog makes an interesting read. I agree with you when you say that all the rich and successful writers did not start from that position – I think a lot of people these days where everything is available instantly on demand forget that this is not the case with writing.

      I am currently writing my third book – my first fiction book – and I am hoping this will sell better than my previous two as it’s more mainstream. My first two books are aimed at backpackers as they are travel memoirs.

    • It’s important to find the real you, the essence, which is your authentic voice. That is the voice of a real writer. And that is what you have to shoot for…in that case, the pen becomes mightier than the sword. Some of your readers will hate you for it; others will love you for it; and still others will become indifferent and move on with another writer, but the point is that you have found your voice. Let the real you shine through and you will shine out. Thanks for the timely reminder. That was a great post for you to contribute on this fab blog. Cheers.

      • Archan:

        Thanks for the insights. I didn’t use the word “voice” in this post, but we’re certainly talking about very similar things. And you’re right – you have to be ok with rubbing some people the wrong way. It’s more fun and interesting for everyone that way 🙂

        So glad you liked it – and great to meet you!

    • Nancy Terhune says:


      I’m late to the *comment party* but read your post early and often: it’s just masterful, and some real kick-ass writing.

      In my book it’s everything a piece of great writing, blogging, and communication should be. First, it delivers – big-time. It more than delivers on your promise; it builds value upon value upon value, and with great verve, originality, and real likability. It combines energy and passion, personality and engagement, momentum and motivation, substance and memorability. The food metaphor and faux Eiffel Tower/Sistine Chapel remark are new classics.

      That’s all I wanted to say, put as simply as I could say it.
      Oh – and I’ll never forget this post. Actually that’s because I’m going to hold onto it, and read it again from time to time.

      I hope to see a lot more of you on WTD.
      And on your own blog, which I immediately subscribed to.
      Your e-book is terrific, btw.

      Nancy T

      • Nancy, I’ve got good news: I’ve invited Gary to become a regular contributor to WTD 🙂

        • And Gary took about a millisecond to say “yes” to Mary 🙂

          • Nancy Terhune says:

            Mary picks excellent team members, so that says a lot!!

            • Thank you Nancy. I have learned recently that neither you or Mary exaggerate your opinions – good or bad. So of course I very much appreciate the kudos from you both.

              VERY much 🙂

      • Nancy,

        Not a lot of things render me speechless, but your comment has. Thank you very much.

        For saying the writing was good, sure – but even more so for letting me know you found value in it. That means more to me than anything.

        And also thank you for subscribing to Reboot Authentic. I’m really happy to have you as an Insider.

        Thank you very much for all this!

    • As always, you have provided another insightful, inspiring and useful article. However, there is one thing I don’t agree with:

      Anyone who has ever stood in line to go to the top of the Eiffel Tower at the Paris Hotel in Las Vegas (and paid more than the cost of the real deal in Paris), knows that people, sometimes DO flock to the replica Eiffel Tower.

      P.S. where is the faux Sistine Chapel? I need to go there!!! I got kicked out of the real thing for taking my jacket off and exposing my shoulders ;/. The security guards of The Vatican are, clearly, not my target audience.

      • Ha! I stand corrected, Kimberly. As they say: What happens in Vegas…

        Thanks for the compliments – and the chuckle. Good stuff!

    • Saket says:

      Very wise thought, with so little pretension. Loved the post. Have to subscribe. I blog, my one concern, I write about whatever comes to mind and am not able to detect a common theme, which makes difficult naming the blog. Guess, I will have to live with that.

      • Saket:

        Thanks for the kind words. And HANG IN THERE. The theme will emerge as you keep working and focusing on it.

        I say that because I (am/was) in the same position. I just re-named and re-launched my blog in December, so I’ve been through exactly what you’re describing.

        You’re in a great place to work out that issue. Mary and everyone here at Write To Done know their stuff and can help you through the process. if you love to write – keep at it.

        Thanks for commenting!

    • Sarah O says:

      Such an important message – and one that’s so hard for many of us to get. I like the admonition to ‘toughen up’ because yes, that’s what it’s all about. There’s an adage in journalism that goes “if you’re not pissing somebody off you’re not doing your job.” I always had a hard time with that one, but the best pieces are always those controversial ones. I think it goes for blogging and all forms of writing. Way to spell it out!

      • Man, I must REALLY be doing my job 🙂 Ha!

        Thanks for the very nice feedback, Sarah. I agree with you. It goes for all writing – and by extension all communicating.

    • Jayne Day says:

      Great article. I come across clients who haven’t defined their ideal customer and are instead trying to attract everyone. Their message is then diluted and not really attracting anyone in particular. It is something that we all need to remind ourselves of from time to time.

      • Exactly Jayne.

        I appreciate you taking the time to get into the conversation here. Very nice to meet you!

    • Danyelle Franciosa says:

      Good tips Gary! Impressive yet very informative. It is a great reminders for us that targeting the wrong readers do not help and it must be fix. By the way thanks a lot for sharing us your insights and ideas here on how to xiz it.

      • You’re welcome, Danyelle!

        Thank you for commenting & I’m happy to hear you found the tips valuable.

    • Love this article, Gary. It is what we all need to be reminded of; essentially, if we are copying someone else and everyone does that, there is a sea of blandness. There is no original voice to be found. Find our voices and who we truly speak to and we have our tribe! Thanks for this reminder.

      • Thank you, Lee.

        Thanks very much for contributing! All of us who write need to remember the points you make.

        Nice to see you here!

    • I am just getting started getting “out there” (have been writing for over 15 years) and it is difficult to still be writing when you feel no one is reading it. I believe I am doing what you are recommending, but there is so much competition for everyone’s time. Some organizations are posting 20 times a day on Facebook and my one post doesn’t stay visible for long. However, I operate on the philosophy that when I am truly ready, they will come. I am also thankful I have a 13-year-old helping me understand how to use Facebook as I roam around and see the incredible number of people using it!

      Thanks for the affirmation,
      Ceejae Devine

      • Excellent, Ceejae. I’m glad you found the post helpful. It sounds like you’re the type to keep after it at all odds. Thanks for commenting!

    • Great, Charles. I’m glad you found it helpful. Go get ’em!

    • Charles says:

      Stunning. Just what I needed. Been listening and doing what everybody tells me to do and not be myself, with my own audience
      Thank you

    • Amit Amin says:

      Fantastic guest post, Gary.

      “You don’t go from zero to mastery all at once.”

      Obviously you haven’t met me yet. I mastered the ability to get rejected on my first try.

    • Thanks for these tips! Just what I needed for a “boost”. And I agree.

      • Thank you Debbie!

        Always happy to provide a boost! Nice to meet you 🙂

    • Priska says:

      I took your advice and rewrote my last post. It turned out very different from the original draft.

      • Hi Priska!

        Always nice to see a friendly, familiar face 🙂

        And good for you! I didn’t even mention that in the post, but what you described is exactly what I have found to be true when writing to the “right” people. So tell me…when all is said and done – which version do you like better and which did you enjoy working on more?

    • Miranda says:

      Totally loved this post! Why? It resonates with me right now. It’s like we were thinking the same thing. It’s good to hear your thoughts out loud and through someone else’s perspective.

      Good job!

      • It makes me feel good that so many readers at Write To Done can relate to it, too Miranda! Thanks for commenting – and for the compliments. I appreciate it!

    • Great tips, Gary! I like the cooking analogy a lot. It’s all very much like marketing your product to a specific buyer. And, of course, our writing is our product and the reader is our buyer.

      Nice job.

      • Yes, Leah. You’re right on the money. I write a lot about things like, “You are a business” and “No matter what you do, you are in sales.”

        We’re all selling a product, a service, an idea, or ourselves to the world – and it helps you focus to think of it that way.

        Thanks for that perspective!

    • Something you touched on, Gary, is the importance of being real. I think that’s important online and offline. It’s about having integrity.

      Here’s a case in point:
      A few months ago, someone offered me a guest post on Goodlife ZEN. It was well-written and would have been a good fit, but I declined. Why?

      Well, the writer was an Australian guy who told me that his name is something like ‘Swami Ananda’ and that he lives in the Himalayan mountains. I couldn’t find any information about this guy on the Net.

      Finally I said to him, “Look, mate – on the Net anyone can say they’re a Swami and live in a cave in the Himalayas. On GLZ I only have real writers will real lives whose lives are documented. So, no thanks.”

      And the moral of the story? Be real, be who you are.

      • Exactly Mary.

        And I’d wager whoever that guy really was, something about his real background or experience would have been interesting. If he’d have just embraced that he’d have scored a spot on your blog.

        Why is it we all tend to under-value our experience? It’s a shame. There is something unique about the path each and every one of us has traveled.

        A great example and addition to the conversation!

    • Great stuff, Gary.

      Your point about ‘writing farsighted’ really made me sit up and take notice. I don’t remember hearing about that issue before.(I’ll bet there’s a ‘writing nearsighted’ companion problem as well).

      What struck me about it is how difficult it can be to pick that up on your own. When what you’re seeing is distorted, it still seems right to you because it’s what you’re seeing. A great reason to have others around to give feedback and perspective.

      I like the idea of casting a narrow net, and am all for asking tough questions of ourselves. It helps put us on track, and reminds us to focus on the writing, not ourselves.

      Thrilled to see your name up there!


      • You’re right about it being hard to pick up on your own, Dave. For some reason it’s much easier to diagnose those things for others than it is for yourself.

        I don’t have to tell you that A-List Blogging Bootcamps is a great place to get feedback and perspective from others at all levels of their development. It’s been invaluable to me.

        Thanks for the insights and for the compliments, my friend!

    • Jovell says:

      Choosing a persona for your ideal reader is also great when you want or need to write faster. You know who you’re talking to and what questions he/she may ask as well as how he or she would react! Just discovered this strategy recently and it has done wonders for my own writing pace and creativity. Thanks for sharing and inspiring us Gary!

      • You’re welcome. I’m glad you found it inspirational. Thanks for sharing your take on it, Jovell. It’s always great to hear others success stories!

    • Lay It On The Line: Be You, Be Bold

      rocking, we never have to be afraid of who will really are!

      • Not only does it feel better to lay it out there…it’s also more effective in the long run.

        Good to see you here, Lori!

    • Good one Gary,

      #2 was one of the adjustments I made in 2012 that worked for me.

      Why do you think people are so afraid to say anything that doesn’t mesh with the status quo narrative?

      • Exactly, Darnell.

        Where’s the flavor, right? Thanks for speaking up!

        I’d be interested to hear more. What exactly worked for you – and what kind of results did you see by narrowing your focus? It sounds like the start of an interesting story.

    • What a kick in the ass! Thanks for that—helped me put a few things into perspective. Now excuse me while I go work on my marketing plan…

      • Ha!

        While I didn’t initially set out to kick any asses, I’m glad it got you motivated, Sarah. Thanks for commenting & nice to meet you!

    • Patti says:

      Love that statement “shoot for progress, not perfection.” Finding your voice and your audience is a progression. I like the advice of focusing on your ideal fan rather than talking to a faceless crowd.

      • Patti:

        Funny you should pick that sentence out. Forgive me if I get long-winded here.

        I’m in Mississippi right now training some new hire sales managers. They’re strong, qualified people who want the most out of themselves. I just spent four days making them drink from a fire hose. (Not really…figuratively)

        I bet I said, “It’s all about progress at this point, not perfection” at least ten times today alone. The trick is to not only grow…but grow RIGHT. Small, RIGHT steps are so much better than big wrong steps.

        Thanks very much for the comment. I’m extremely happy this resonated with so many of you.

    • Priya says:

      Wonderful tips ..thanks a ton….I really needed to hear that.


      • Hi Priya!

        You’re welcome. I’m so glad you found value in this post. Thank you for contributing to the conversation!

    • Beth Havey says:

      Great advice. I love your final comments about picking the right audience, writing for your best reader. All of that will help you find your voice and the people that LIKE that voice will continue to read you, comment and respond. It does take time, but every successful person has clocked in. Thanks, Gary.

      • Thank you, Beth.

        Like most people – I learned these lessons the hard way. I always say that books are wonderful teachers, but bloody noses tend to be faster teachers 🙂

        I’m glad you enjoyed it. Wonderful to meet you!

    • Yes – well, I was sure this guest post would be a hit 🙂

      I’m really happy everyone is loving it. I’ll make sure I invite Gary to write for WTD again…

      BTW, if you haven’t done so already, I suggest you subscribe to Gary’s blog Reboot Authentic. He’s got top quality content and a great free ebook, How to alienate all the right people.

      It’s always a delight to spot a talented new voice in the Blogosphere.

      • Wow.

        Thank you, Mary. I’d brag on you, too – but I don’t think I could say anything your subscribers don’t already know about you. You’re absolutely fantastic to work with.

        Thanks very much for the opportunity. I would LOVE to be back on WTD any time.

    • Kaylee says:

      Dang, Gary! Get outta my head. This is ex-AC-tly what I needed to read. It’s a new year, and I’m getting back into the blogosphere. I’ve been afraid because getting back in means being *totally* me – not a tamed-down version I hope people will like. You’re right – it’s time to just put myself out there. The wrong audience will hate it and leave, but the right folks will stay and we’ll flourish together. 🙂

      Thank you, good sir! Excellent advice.

      • Kaylee!

        I can name one person who has spent a LOT of time encouraging you to be more Kaylee-ish! If that unnamed person appreciates unedited Kaylee so much, he’s sure MANY other people will also.

        (He sounds like a great guy by the way) 🙂

        Wonderful to see you here & thanks for the comment!

        • Kaylee says:

          I’m rolling my eyes and smiling at the same time…. Just wanted you to know that I’m about to post the first “Whimsical Wednesday” on ZC and I had to come here and re-read this first. Time to be brave!

          Thanks for all the encouragement, my friend. You da bomb! 🙂

          • Very cool, Kaylee. Your writing has a lot of personality and energy. I’m sure it will be well received.

            Keep me posted!

    • Love your recipe analogy, Gary,

      In fact, I don’t think it’s a stretch at all.

      You handed me a very simple recipe to follow for my own efforts with your #6: ” Write to the one reader that you would love to have a thousand of.”

      We so often get wrapped up in the idea of connecting with a large audience. We self-censor, we waffle and generalize. By imagining myself writing for just one of my site’s fans (one with whom I’ve already had impassioned conversations, whose face I can clearly envision), I can see a deeper more powerful focus to the resulting effort.

      Very helpful, Gary. Immediately useful, and always crystal clear. Thanks once again for serving up a delicious and nutritious meal.


      • Thanks very much, Jim. Self-censoring is a killer for sure. And as someone who spent quite a bit of time being guilty of it, I can attest that is sucks all of the “interesting” out of your writing.

        Great comment about going as far as envisioning their face, too. That mentally puts you in natural conversational mode.

        Insightful comments as always, Jim. Thanks!

    • Debbie says:

      After a not-particularly-encouraging review today, this is refreshing reading! Clearly the reviewer is not my target audience … Thank you for the morale-boost. 🙂

      • Hi Debbie. Happy to provide a boost.

        Criticism can be tough – particularly if it isn’t constructive. But either way we can take value from it and learn from it.

        If the critics are few and the fans are many, you’re probably moving in the right direction.

        Thanks for the comment!

    • sakib says:

      This is a really helpful article.Wow. A lot of great smart insights there This is a great article that every new blogger show pay attention to. I found the following excerpts particularly interesting

    • Bobbi Emel says:

      This is a really helpful article, Gary. It’s always good to be reminded to narrow the field of who you are directing your writing to. (I think, quite possibly, that was a horrible sentence. But you know what I mean!)

      • Ha. Not a horrible sentence at all, Bobbi.

        Good to see you here – and thanks for the compliment!

    • This is a great article that every new blogger show pay attention to. I found the following excerpts particularly interesting…

      “When you take out all the spice and all the zest to accommodate all possible tastes, the flavor disappears for everyone.”

      You can’t write for everyone. You can’t reach everyone. Therefore, find your target visitor and focus on pleasing him/her and nobody else.

      “Show progress NOT perfection”

      This is something that we all have to deal with everyday especially as we meet “better” people in the blogosphere. Well, while those folks might be very good, we are only comparing them with our weaknesses and NOT our strengths. Meet them and you’ll be shocked that they see a lot of shortcomings in their work. This means that perfection is something we must keep reaching for — We really never get there even though we must strive to approximate it in all our endeavors.

      • Wow. A lot of great smart insights there, Chimezirim. And well put I might add.

        I’m happy you found value in the post. Very nice to meet you.

    • Miss ZP says:

      Totally agree. We have to love our uniqueness and focus on the progress. Sometimes what made us not going anywhere is when we forget to please ourselves. We write cause we love to write. And we can’t share love that we have if we not enjoy it. Thanks for remind us (me, for the most)

      • Thank you, Miss ZP

        You obviously get it. It’s about pleasing the right people – not ALL people. And above all else, be YOU.

        Thanks for commenting!

    • Lisa says:

      Thank you for this!

    • Writing with courage, knowing I’m going to alienate people close to me (mother, friends from church, spouse, children) is one of the hardest things I’ve ever done. It’s also the most liberating.

      I’ve also discovered the people that loved me before I started writing steamy paranormal romance novels still love me in spite of it. I didn’t really alienate anyone important. (Shock them? Yes. Alienate them? No.)

      The best part of it all is finding readers that “get me” and love my characters as much as I do.

      Thank you for writing this article. I’m off to buy your book “How to Alienate all the Right People.”

      • Thank you Charlotte for all the kind words. I think you’re spot on. People tend to love us because those things that make us “spicy” 🙂

        And as you have no doubt found out by now the eBook is free. Hope you enjoy it!

    • Elena says:

      Really revealing article. Thank you for sharing with us. I liked the most the sentence “Accept that you’ll never please everyone and you’re on your way to pleasing the right ones.”

      • Thank you Elena. That’s one of my favorites as well. I’m glad you enjoyed the post.

    • Julie Luek says:

      Great article with lots to chew on. I just started a new blog with a completely different purpose and target audience than my previous blog. It’s a slow start without a ready made audience group (like other writers) which means I’m going to have to work extra hard to find my voice, deliver a good and original “product”, and go out and seek the audience. It also means exercising patience, persistence, and faith in myself. Thanks for the affirmation.

      • Thank you for sharing that, Julie.

        I know first hand what it’s like to start from scratch like you are doing now. But it sounds like you have the right (positive) attitude to pull it off! Best of luck to you!

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