The cat’s out of the bag.
With over 364 million members and a monthly active user growth rate at 2x the pace of either Twitter or Facebook, LinkedIn is no longer a secret.
More and more writers and bloggers are turning to LinkedIn to figure out how to promote their books, content and programs to this massive audience.
But what’s the best way to get it done?
Well, there are many tactics for sure…but I’d like to give you a couple that you can get started on right away.
Why should you listen to me?
In addition to running a world-leading agency and training program specifically devoted to helping people just like you to leverage LinkedIn, I also just launched my new book Connect, and LinkedIn played a big part in it.
Connect recently hit the Wall Street Journal bestseller list, and of course hit #1 in all of our categories in Amazon. The LinkedIn strategies I’m going to show you were instrumental in making that happen.
Additionally, I’ve sold six figures plus in programs directly off of LinkedIn over the last 12 months. Not to mention driven a ton of traffic, both for my own internal marketing as well as our clients.
So the strategies I’m about to uncover for you are rooted in real world experience. You can take this to the bank.
Let’s get started.
Step 1: Use Your Profile to Promote Your Latest and Greatest!
One of the best to turn a your bio into traffic is to use your Headline as a call-to-action.
Here’s how I’ve structured mine:
Most people make the mistake of including a lame headline such as “Managing Partner at JKC Associates, LLC.” That’s a complete waste of your most valuable real estate on LinkedIn!
Instead, use the headline to drive people to your site, offers, books, webinars, etc.
Step 2: Turn on your LinkedIn content distribution machine.
For starters, I highly recommend repurposing at least some of your content on LinkedIn. Using LinkedIn’s publishing platform, you can reach an entirely new audience that you might currently be missing out on.
Worried about a “duplicate content penalty” impacting your organic search positioning? Don’t be. There’s no such thing as a “duplicate content penalty.” It’s a myth.
Not only will repurposing your content on LinkedIn drive more eyeballs to your articles, if you structure it properly it can also drive a ton of opt ins!
The key is to include multiple opt-in opportunities throughout your article. At a minimum, include one at the end of your article.
Here’s an example of how I used this strategy for my recent book launch:
You’ll see there how I’m promoting the free book offer that we were running during the pre-order phase.
You can use this same strategy to promote anything. Ebooks, webinars, lead magnets, books, case studies, you name it.