10 Mistakes That Could Be Killing Your Blog

    Photo courtesy of Zach Klein.

    By Leo Babauta

    I don’t know about you, but often when I begin exploring new blogs to find useful information, I get so frustrated that I give up and leave within a few minutes of finding the blog.

    While many blogs might contain the useful posts I’m looking for, they often make it too difficult for new readers to find.

    Sure, if you’ve been following a blog for six months or more, you know the blogger, you know the basics of the blog, you know how useful and interesting the blog is.

    But if you’re new, you don’t know any of that. And first impressions mean everything when it comes to attracting — and more importantly, keeping — new readers.

    If a reader hates your blog at first site, you’ve lost him. If a reader can’t find anything good on your blog within a few minutes — actually, instantly for many readers — you’ve lost him. If you annoy a reader, you’ve probably lost him.

    And for each reader you’ve lost, that’s a wasted opportunity. You’ve worked hard to promote your blog, to connect with other bloggers, to do guest posts and spread the word through social media … but when the reader arrives, you fail to keep him and turn him into a regular reader or a subscriber.

    Today, I’ll walk you through some common mistakes many blogs make that turn off new readers (and even regular readers oftentimes) … mistakes that could be killing your blog.

    1. Less-than-useful posts. When I’m exploring new blogs, most of the time I’m looking for certain information — interesting new workouts, yummy recipes, good running advice, frugality ideas, inspiration to improve my life, and so on. You want useful posts — that’s why you’re there. Sure, some times a blogger is just such an interesting writer that you’ll read posts even if they’re not that useful. Some of my favorite bloggers are more interesting or funny than anything else. But most of the time, you’re looking for useful stuff. And when you go to a blog and scan the front page and can’t find one single useful post, you’re outta there. You want useful posts, and you want them fast. Bloggers should have lots of posts packed with useful information, and they should be on the front page so the reader doesn’t have to look for them. If your front page displays the 5 most recent posts, and they’re all updates about a competiton or a new product you’re selling or a contest on another blog … well, the reader will leave rather than having to wade through 10 non-useful posts just to find one useful post.

    2. Infrequent posting. If you go to a blog and the last update was two months ago, you know the blog isn’t being updated. And while it might contain tons of useful stuff from the past, there’s no reason to subscribe or keep coming back if you don’t think new posts are coming out regularly. A good blog will have posts at least once a week — any longer than a week and it looks like cobwebs are forming on the blog. Two or three times a week is probably better, and 4-5 times a week might be best (depending on the type of blog you have — news blogs obviously are updated more than daily).

    3. Writing about infrequent posting. What’s worse than noticing that the last post was two months ago? Reading the first paragraph of the post and seeing something like, “Sorry I haven’t been posting lately — things have been really busy for me. I promise to post more frequently!” That kind of post is a death knell for a blog. Don’t let that be the first impression. If you haven’t been posting recently, get on the ball and write some great posts (or ask other bloggers for guest posts). Don’t write a post about why you haven’t been posting.

    4. Not displaying your best posts. Going through months of archives is too difficult for a new reader. The new reader wants to find your most essential posts right away, on the front page. Of course, your best posts might be spread out throughout the entire lifespan of your blog, so you’re not going to actually have them on the front page (which obviously just has the latest posts). But you can display them on the front page (and on every page, actually) by listing your best posts in your sidebar. A list of 10-20 essential posts for new readers is a must. Seriously, a must. Don’t make it difficult for readers to find your good stuff.

    5. Flashy or annoying ads. If an ad is flashing, or popping up, or making noises, or expanding to block the text of the post, or in some other way forces the reader to click “close” … that’s just annoying. It’s happened on Zen Habits a few times when my ad networks ran annoying ads — and I wrote to them right away to ask them to remove them. Annoying your reader is a very bad strategy. Don’t do it. Seriously, stop it right now!

    6. Trying to push products too often. I’ve run across some really good blogs with lots of useful information — they do everything right — except that they’re always trying to sell me stuff. I mean, like in every post, along with their sidebars and headers. It might be their own products, or the products of other websites. I’m not talking about banner ads in the sidebar. I’m talking about pushing products within the posts themselves, all the time. I do it every now and then when I think I’ve found a useful ebook my readers might enjoy, or do a book review with Amazon affiliate links. Sure, there’s nothing wrong with that from time to time. But in every post? C’mon!

    7. Long posts that are hard to scan. I’ve written about making your posts scannable before, so I won’t belabor the point here, but too often in my recent explorations of a large number of blogs, I’ve found post that contain useful information, but it’s too hard to find the info you’re looking for. You shouldn’t have to read every word of every paragraph to find the tips you want — they should be listed in bullet points or a numbered list, or highlighted in bold or somehow brought to the attention to the reader. Make it easy, not hard, to find the info the reader wants!

    8. Pop-up subscription boxes. A good number of very decent blogs have this gimmick, and perhaps it helps them get subscribers. I can’t say. All I know is that as a reader, when I go to a blog like this, I click “close” or “no thanks” when the pop-up subscription box appears, and then I leave the site, never to come back. It’s too annoying, and too pushy. Don’t force the subscription on the reader. Let them review your site first, and then decide for themselves if they want to subscribe. A large number of blogs also use that WordPress plugin that says something like, “It looks like you’re new to this blog. You might consider subscribing … etc.” Something like that. Well, it’s better than the pop-up subscription box, but it still annoys me … especially as I’ve often been to the blog before but perhaps my browser has cleared out the cookie the plugin uses. Why tell me I haven’t been to your blog when I’m a regular reader? Frustrating.

    9. Way too much clutter on your site. This is often related to the annoying ads and the blogger trying to sell you too much, but basically when you have a ton of ads, sidebar elements, and things throughout the post and in the header and footer of the blog, it gets overwhelming. The reader really wants to focus on the post, and while he’s willing to put up with some ads and other elements, if there’s too much it makes it hard to read. And that’s gonna lose you readers. Consider eliminating as many elements as you can while still retaining your best performing ad networks and other sidebar elements. Make reading a pleasant experience.

    10. Boring or uninformative headlines. Again, a new reader wants to be able to find your useful posts very quickly. Often that means that he’ll scan through the front page, looking only at the headlines. If the headline is “Tuesday workout”, that doesn’t promise anything useful. But if it’s something like “Why running the day after lifting heavy weights is a bad idea”, that might contain something the reader is looking for. You can see the difference: the second headline is much more informative (even if both posts contain the same info), and it shows the reader exactly what useful information the post will deliver. Get that information and benefit in the headline, not just buried somewhere within the post. Or else you’ll lose that reader.

    Enjoy this article? Please subscribe to get more great articles in the future!

    About the author

      Leo Babauta

      Leo Babauta is the blogger behind the superblog, Zen Habits, which is about finding simplicity in the daily chaos of life.

    • 路过,顺便给你踩踩。期待新作品

    • Really a good read Leo. After Reading your advice I have done some modifications. Even i wont stay on a blog without any cool content. If I am looking for information I should get that information.

    • This post will no help me reorganise my blog, thank you.

    • chigozie says:

      thanks alot both for new and old people.
      check some blogs for good informationhttp://www.paypal-millions.blogspot.com, http://www.blogging-easy.blogspot.com

    • Thanks for sharing your ideas. The issues you addressed are indeed what keeps a blog from being as successful as it could actually be. 🙂

    • Dana says:

      Thanks for the advice. Love your blog.


    • Great tips, I enjoy reading it.Thanks a lot

    • tony says:

      excellent tips leo. and…look. you’ve taken your own advice.

      i’m going to that old blogger dashboard right now!


    • Great advice for a newcomer on the blog scene. I noted nr. 4 in particular, but I still only have about 10 posts total

    • Very informative, I wish there were more articles like this one. Very to the point. Will make sure to come back to these tips when I need to. Thanks.

    • loretta says:

      really good to read your article – and I’m learning as I go, thanks, lj

    • Andreas says:

      Like that post – really good advices.
      I quoted it on my site, unfortunately, the trackback seems not to be working.
      Love the WTD advices so that I started an own series on my page. Hope you will welcome me bringing your ideas to the german community.

    • Sakib says:

      Awesome tips and trciks and so helpful for bloggers.

    • Coral says:

      Thanks for the great post Leo. I would hate to kill my blog before anyone even looked at it!

    • Gadgets says:

      I think- All these suggestions are for a startup blogger instead of advanced blogger.

    • venkat says:

      I think every blogger should write at least one post per day ,it is the minimum to keep readers in touch site the site.

    • Thanks a lot .I know what are the mistakes made in blogging from your helpful article.

    • David says:

      Great post and much needed! I just launched my first blog http://www.barefootrunner.com and will have to make this list a ‘must-have’ to develop good “bloghabits”… thanks Leo!
      (p.s. I welcome feedback from the crowd re my blog)

    • Hi Leo, I just found this blog and I think it’s a great resource. I am mostly enjoying it/

      One thing that does really annoy me when I read your articles though, is that you assume that all readership is male.

      “If a reader hates your blog at first site, you’ve lost him. If a reader can’t find anything good on your blog within a few minutes — actually, instantly for many readers — you’ve lost him. If you annoy a reader, you’ve probably lost him.”

      Male is not the default. I’m just pointing it out because it annoys me and detracts from what is otherwise an excellent blog.

    • chigozie says:

      THANK ALOT FOR YOUR GOOD ARTICLE.and for any one that want to be succesful in life but online and offline business kindly go to http://www.moneyisgoodo.blogspot.com

    • I agree with 9 of the 10 mistakes you pointed out. The only one I don’t agree with is number 8. Using pop-ups is a tactic, and tactics need to tested out. Obviously it has worked out for big bloggers. It may work for you too, or it may not, but you never really know unless you test!

      You’re letting your assumption – that all of your readers feels the same way you do about pop-ups – judge what you do to your business (or blog).

    • Great post, as usual!

    • Pana Bountis says:

      These tips are great! Both very useful and concisely put.

      On a usability note, I also find some blogs can be too internally focused which makes it difficult to reach new users. Yes, it is definitely important to focus content in order to focus readers, but blogging, as a part of a connected network (the blogosphere), also functions as a positive feedback loop; taking advantage of hypertext links which act as subject markers in blogs, for example. We should always think of fresh ways to stay connected.


    • Jane says:

      My dearest Leo,
      you are a successful and an interesting man, I always enjoy your posts and hope to learn from them. Some of this though, I have to agree with others. My website has information about sleep (I’m a sleep tech)but I also have sleep related products. If I write a post about dvd’s that help you sleep, it would irritate me as a reader, not to know where to find them! Also, the google ads are usually right on target about the posts, so again, they seem to ADD to what I am writing , not distract.
      Sweet Dreams, Jane

    • Leo says:

      @Monologue Blogger: Well, it’s a matter of opinion, I guess. As I said, pop-up subscription boxes might increase subscription numbers. But they might also chase new readers away (like me) and that’s a bad idea. Seriously, I find the pop-up boxes really, really annoying, pushy and tacky. You might have great content but I’ll never see it if you put up the pop-up box, because I’ll leave out of annoyance.

      @Arrica Lee: While I understand the blogger’s interest in keeping readers updated, I’m telling you that from a reader’s perspective, it makes the blog look bad. I’m not alone on this — a number of other people here in the comments have agreed with me. I agree that we should keep our readers updated, but if the only post you do in a month is one that says, “Sorry I haven’t been posting” I will probably unsubscribe. Instead, take the time to write a short but useful post, rather than a short post saying why you haven’t been around. A short but useful post can be done in 10 minutes — just a quick tip for your readers.

      @Chris Cairns: Does the Pareto principle apply for blog posts regarding driving traffic? I think it really depends. With Zen Habits, I try to work on putting out a lot of great posts on a regular basis, so my traffic is split up pretty evenly among at least 50% of my posts (if not more). Sure, some posts stand out but they don’t have a huge percentage of traffic. On the other hand, other blogs that post less frequently might have 5-10 really standout posts that get most of their traffic. So you could apply the Pareto principle but I don’t. I’m not sure which would be better.

    • Hope says:

      Thanks for the tips, as a fairly new blogger, they are much appreciated!


    • These rules should be incorporated in blogging engines 🙂 at least as plugins.

    • Leo, I loved number 3… I can’t stand it when people fill space with air! Unless your blog is about blogging or writing in general, don’t write about not-writing.

    • HI Leo, wonderful post but there is something I disagree with. NUMBER 8. I think that pop up subscription boxes are useful and benefit the reader and doesn’t come of as a gimmick. Sometimes a visitor, even when they already are regulars, could use a friendly nudge to subscribe in order to benefit from additional information that applies to your particular blog. Two weeks ago, I decided to use a pop up box with Aweber. Although I have been receiving subscribers at a growing rate to my blog site, once I installed the pop up subscription box, I have increased my subscribers SUBSTANTIALLY. Within two week I have gained over 300 subscribers and growing. There has not been one complaint and I feel that my community is building in a positive manner. If you approach the pop up subscription technique in a “classy” way, without constantly throwing it down your readers throats but rather handle the technique with respect…the visitor will not mind. =)

      Just my thoughts Leo, based on my own experience.

    • Sandy says:

      Thanks Leo! Your advice is very helpful for a newbie like me 🙂

    • What a great post. Thanks. Many of us are guilty of some of these all the time and all of these some of the time. 🙂


    • Miguel says:

      I was writing a post and decided to break from it by reading this post. All I can say if perfect timing! I just had to share it with my readers. I couldn’t agree more brother. I’m so sick of these product launches! Anyhow, a worthwhile post! An example of USEFULNESS! Thanks! 🙂

    • Thanks for the really good advice, feel free to critique my site. I am still learning these things for myself.

    • Excellent info. I’m new to blogging and appreciate any help I can get.


    • Neil says:

      Great tips. I’ve been thinking about my own blog and how the sidebars are organized. I realize that they could be laid out more effectively and will be looking into changing theings up in the near future.

    • mary says:

      @arrica – I don’t think he’s talking about announcing a leave of absence ahead of time. It’s when someone hasn’t posted for ages and then posts to say “sorry I haven’t been posting” and that’s all. It’s doubly annoying.

      I agree with these and hate coming to a blog to read total pimping of the blog. If a blog has great content that interests me, it won’t need pimping!

    • Vik Dulat says:

      I totally agree with you Leo. The best mistake I think is the pop-up thing. It is on john chow and shoemoney and it is annoying as hell.

    • Paul says:

      Just posted a quote on my blog bleinagel.org. Besides I like the concept of ‘writetodone’. Thanks you

    • #3-Writing about infrequent posting is a pet peeve of mine. If I don’t have time to write I’m not going waste time by bringing your attention to it when I could have wrote something. Duh.

    • Arrica Lee says:


      I don’t really agree with your number 3 mistakes that could be killing your blog as if we write on why we stop posting for a certain time. I think we should inform the readers, the reason on our absent. Like, when my computer break down or I have to sit for my high school examination, it certainly helps to tell my readers, I have to be away for some time. If not, they will thought that I am no longer interested in continuing that blog. By leaving a ‘message’, they will know when to catch up with me.

      Arrica Lee.

    • dr aletta says:

      After blogging for over a year I learned the 10 mistakes the hard way – by making (and correcting) most of them.

    • Thanks for the great tips! I recently started a blog and I was glad to see that for the most part, I think I am following most of your tips, so I’m hoping the readers will come (and stay!). I am also using a tag cloud, which I think makes it easy for people to find posts just on the categories they’re interested in.

    • Wow thanks for the great tips and ideas, I have to look into the sidebar thing with the important posts, thanks heaps :))

    • I definitely agree that NOT showing your posts in a visible manner is a mistake from a readership retention standpoint. Although I don’t have any statistical data to back this claim up, I bet that 20% of your posts drive 80% of your traffic or subscribers. Leo, you’ve logged plenty of hours blogging. Do think the Pareto principle applies here?

    • rick blank says:

      Oh, and mis-spellings. “…at first site.” should be “…at first sight.”

    • rick blank says:

      #11 Being long winded. Seriously, I skimmed most of this because you are too in love with your words to kill the unnecessary. Two sentences would have sufficed to open the piece. You’ve got seven paragraphs. There is a reason why the MSM hires editors: brevity. Let’s take your #3. Read it as written. Now try this:

      3. Writing about infrequent posting. What’s worse than noticing that the last post was two months ago? The next one saying, “Sorry, I’ve been too busy.” If you remind people that you don’t post often, they won’t visit often.

    • Thanks Leo, great post. I especially agree with #6–there’s no faster way to turn readers away than being all sales-y. If you’re going to be pitching something in your posts, the occasional soft sell is much more effective.

    • Nice one…I’m off to become useful at http://www.theprocessninja.com

    • Erin says:

      “Not displaying your best posts” – Great advice!

      In a previous company, I ran a blog for about a year with decent results. Then we had a similar idea and decided to create a “featured articles” section right at the top. As the blog covered a seasonal topic, we changed this section as the seasons changed to reflect our reader’s interests. We would typically list about 5 articles, and blend ones we chose as features with articles we found to have high readership (we used Google Analytics to find these).

      The results were amazing! Our homepage bounce rate dropped significantly, time spent on the site rose, overall readership grew, and conversions increased.

      It was such a small change, and the results were huge. I’d recommend this to anyone.

      I’d also recommend Top 10 lists (or Top 5, Top 7, whatever… short and sweet). We often found these to be our most popular posts, and had the highest conversions. Just keep them relevant, informative and useful.

    • Thanks so much Leo,

      I appreciate the specific advice. I’m definitely going to use these on my new blog. And, like other people were saying, the Best of… sidebar is an excellent suggestion. My Zen Lesbian blog is still a bit too new, but I have others that I’m going to implement immediately.

      Thanks again. Keep up the great work.


    • Great advice. Although I’ve been guilty of a few of these things before, your post served as a nice reminder on keeping readers.

      I suggest trying Google Analytics. I put it on my blog and I’ve been able to track what is bringing people in, how long they are staying and whether or not they return.

    • I find that most peoples blogs lack content. As a photographer it is easy to produce content, but what I want to know sometimes is the background to the photo. Why was it taken. Who’s Idea was it. Who are these people. Why is it special to them. Don’t just post photographs but tell your audience something about them.


    • Satya says:

      Leo, i disagree about the frequency thing – i think it’s possible to be too useful! there’s way too much content out there – everyone’s trying to be useful – most of it’s crapo and regurgitated nonsense – then again – i’m no blog expert Leo – and i love your stuff, but you need to chill out! granted i don’t have tens of thousands of daily readers , i guess i better shut up then…
      well i hope you check out my last post anyway, even though i wrote it almost a month ago… i think it’s pretty damn good…! 😉
      love, Satya


    • Lau says:

      Hmmm! You are good at this ^__^
      This information is very useful for new bloggers (like me!)


    • Ben says:

      The post was … interesting. Nothing I haven’t read before. How about adding to the list though:

      1) Don’t devote an entire sidebar strictly to advertising.

      2) Don’t have an “uncategorized” category. If you seriously write something that can’t be categorized then, wtf?

      3) Don’t smatter your blog with ads, it seems like you’re just doing this to turn a buck.

    • WP Junkie says:

      Great post! Some great tips that I know will come in handy

    • Luca says:

      Great post and great ides to consider when blogging. I think a lot of people get into blogging with the idea of making money and overcrowd their pages with ads. That can be annoying. If you make your content valuable to your reader that should do the trick, however I’m considering a pop-up on my page just to try it out.
      Thanks for the post and yes I did subscribe to your blog.

    • K says:

      I was just wondering how you choose your best posts? Do you generally select the most popular or the one that generates the most comments?

      I’m still very new to blogging, but I plan to add a favorites section when I have more than 30 posts. I’m not sure the best way to select my favorites.


    • Gina says:

      Ah, I like the point about adding links to top blog posts. My main problem is posting enough. I know I should be posting more than once a week. Thanks for the good info…

    • Spideymang says:

      You’re right in all the points Leo. I’m mexican blogger and your tips always help, the first impression of a blog is important for keeping readers.

      Have a nice day! 😉

    • Excellent… and all things a blogger can address. Thanks

    • Grace says:

      It seems, Leo, what you are zeroing in on is the irritation factor? If the Blog has sloppy design, blinks too many ads, tries to sell you something–in other words, just plain wastes your time–it isn’t worth a second look.

      In traditional face-to-face interviews, the advice was you had 4 minutes to make a good impression. I haven’t timed it, but I think you’ve got 15 SECONDS or less to make that first good impression for first time Blog readers.

      We are writing for a pretty savy bunch of folks. G.

    • Nice post Leo, thanks!

      Hmmm, maybe i’ll cut back on the affiliates links in my posts…

    • Vincent says:

      Great great post Leo! I love the tips you had given.

      Personal Development Blogger

    • Hendry Lee says:

      Darren Rowse posted last month about his test on the digital photography school blog that adding a simple dynamic html pop-up multiply his newsletter subscription number, although he admitted the audience at his problogger blog may object this.

      I agree with all the 9 mistakes, but not the one about pop up, I’d say. Results speak louder than opinions, I think.

      A lot of people hated pop-up and ads, but results show they will not leave a site just because there’s a pop-up. If I may be frank, that may be too bold. Personally, I’ll stay if I really what I need on the site.

      “It doesn’t matter if a series of lotto numbers are written on a piece of used toilet paper.”

      With that said, I found the pop-up is no longer on the photography blog. I asked him why it was so, let’s hope there’s an answer.

    • I’ve now got a ‘favortie posts’ section. Don’t know why I didn’t think of that before. Thanks Leo.

    • Totally disagree with “any longer than a week and it looks like cobwebs are forming on the blog.” at point 2.

      I do completely prefer a blog with one good post a month than bloated posts every day. Remember that it costs time to read a blog post. I don’t want to waste it.

    • Nicolas says:


      I think that all your comments are right. I just wondered if the mostly read posts do not correspond to the best posts. I think its the readers and not me who should decide on the best articles.

      Dear readers of Zenhabits,

      why don’t you visit my blog and just criticize me. I would love to know how you rate it. The harder you are with me the harder I will try to improve.


      Thanks in advance.


    • xen says:

      I think your forgot the most important point.

      11. Don’t copy others, just do your thing.

      12. Stop telling people how to blog. At least if your are going to write about it try to tell what kind of blog theme your are giving advice about.

      13. Just have fun when blogging. Enjoy it.

      With that said I am a bit critical to some things, which are:

      1. If you don’t find that certain blog informative, it might not be the blog for you. Someone else might actually have it as their favourite blog. It boils down to that the most important thing is that the person who is writing the blog is having fun and enjoy it.

      3. So what? It depends on theme of the blog. I sometimes say I’m sorry if I’ve been a bit lazy with my posting, but my blog is more personal too, so I see nothing wrong with it.

      10. Be creative with titles of your posts. Again, it depends on the theme of the blog. I tend to use very strange titles, but thanks to them it makes my blog stand out.

      With that said, I really enjoy Zen Habits. 🙂
      Just so you know I’m not a grumpy reader. 🙂

    • Great advice for a fairly newcommer on the blog scene. I noted nr. 4 to self in particular, but I still only have about 10 posts total. 😀

    • Sari says:

      This post is totally a keeper for a newly hatched blogger – I might just print it out and post it by my computer. Thank you!

    • Stephen says:

      Thanks for the heads up Leo. I feel I’ve got some of the things listed sorted but now that my blog has close to 100 posts in its archive I think it is high time I added a “Best of Balanced Existence” section in the sidebar.



    • FrugalNYC says:

      I think I’ve got most of this covered. Most of my posts are bite sized so no problem there. I recently revamped my design, but think I fell into the widget trap. Only been doing this for a couple months, so go easy on me.

      You’re right about the popular posts part, probably why I read Zen Habits more than WTD 😉

    • Good post and as a young upcoming blogger it has really helped me with some do’s and dont’s Thanks for the helping hand leo!

    • Yes, #4…I need to do that. It’s so obvious! Thank you…

    • Pace says:

      Cool. We’ve got 9 out of 10 covered, and I’ve put the tenth (list of best posts on the front page) on my to-do list. Thanks very much for the useful tips! I appreciate it!

    • itib says:

      Leo, great post.
      I find this blog is very useful among other similar blogs 🙂

    • Rebecca says:

      Thank you very much for the useful information.

      I can see that I need to work on my content. I get lost in talking about what I’m doing not about the lessons of what I’m doing.

      Like a majority of other readers here, the big thing I need to do is get my best posts listed. This crossed my mind previously but until I read it here again, it didn’t sink in about how to do it.

      I always appreciate the sharing of knowledge!


    • Great points here, Leo. And yes, flashing ads are really annoying me. Adsense and subscription invitation box make me mad, even if some of them are my friends.

      But with all due respect, I do not totally agree with # 3. Although I believe that one must not really make a post about infrequent posting, I also believe the blogger should mention it at least in the first line, especially his blog is personal and has many followers. I am following a blogger who mentioned in one of his post that he’s sorry that he is not posting regularly, because his son died. And it was acceptable for me.


    • Leo Babauta says:

      I’m glad you all found the post to be useful! I find that we can all use these helpful reminders — for example, this blog (WTD) itself doesn’t have a list of best posts! Oops! We need to fix that soon. 🙂

      Another note: I’d like to add that long posts that aren’t scannable aren’t always bad. I’ve actually read some very good posts like that … but the post had better be an amazing read that hooks you from the beginning and keeps you going throughout. Most of the time, it’s better to make the post scannable if you’re trying to communicated useful information. Other posts might have different goals — to entertain, to communicate a conversation, to rant and rave, for example — and these posts all have their place as well.

    • Danielle says:

      Thanks for that. Seriously, I lvoe it when there is solid and concrete information right in front of my Attention Deficit Disorder face. This was a fantastic post.

      I’ll be sure to use more bullet points!

    • Sam Jones says:

      I’m definitely guilty of some of that in the past, thanks for point it out.

    • Awesome bullet points, Leo. I’ll definitely be utilizing your suggestions to refresh my format and strategy.

    • hellen says:

      thanks for your good information.
      I learnd a lot from this post.

    • A. Dawn says:

      Lots of practical tips. I believe my blog A Dawn Journal – http://www.adawnjournal.com has all the ingredients you mentioned. No wonder traffic is increasing gradually.
      A Dawn Journal

    • As a new blogger, I read this with interest. I will add the “best posts” section, as suggested. I am sometimes guilty of long posts that aren’t as scannable–because I haven’t done a list style post yet.

      I am more in the “interesting writer” category than useful right now, but I will have to think how I can apply the rubric of useful to my posts.

    • Fantastic tips. I’m going to work on #4 ASAP for my blog.

      And as a blog reader, too, I couldn’t agree more on these!

    • Fantastic list.

      I definitely need a list of my best posts for my readers.

      My readership is growing continually and I’m sure its because I’ve applied most of what you said above.

      Its always good to know we’re heading in the right direction.


      Rejuvenation Lounge

    • Vinny says:

      I agree with 99% of what you said and I am guilty also of not placing a 10 best post but that will change. Thanks for the insight

    • These are great. I am not making many mistakes. The main one I noticed that I need to change is that I need to make it easy for new readers to find my best posts. This is a great tip and something I will definately do.
      These tips should help me raise my blog over the 300 subscriber point and beyond.

    • I would also like to add (regarding 7 about scanning) that having bullet points in the long posts is helpful in making a post easier to read. Personally, I use a lot of pictures (people may or may not like that) to tell a story and find that it helps break up the monotony of a long paragraph.

    • Leo,

      you’ve have two great posts lately on being a better blogger. I’ll definitely put my best posts on the site–hopefully I can find a WordPress widget that does it, but if not, I’ll try a text box!

    • faryl says:

      Ditto to Matt’s comment above. I’m spending a bit of time brainstorming how to make sure I do 1, 9 & 10 today actually! And I know #7 is an issue for me, so I’ll be sure to read the linked post ASAP.

      Thanks for an informative post, Leo!

    • Matt says:

      For new bloggers like me posts like that are a godsend

    • ditto, Danny…

      I hadn’t thought of that before… great advice, Leo!

    • Leo,

      Thanks for the great thoughts. I need to add a section with my best posts as you suggest in point 4. That is my take home….

      Thanks again!

    • e3941297e17226345b367b4f61e62e3e98e44947f806b5be70