How To Double Your Traffic By Writing Irresistible Headlines [Interview with Jon Morrow]

Jon morrowHe came.

He looked around.

He wrote.

He’s still writing. And we still can’t get enough of his writing.

The awe-inspiring Jon Morrow speaks with Mary Jaksch, Chief Editor of Write to Done in a curtain-raiser to a special webinar he’s conducting for Write to Done readers on Friday, July 26: How to Write Irresistible Headlines and Instantly Double Your Traffic.

Fidget, fiddle, drum your fingers on the table, pace, work off your restless energy as you wait for the webinar where you can get Jon Morrow, king of headlines and the viral blog post, to help you craft your headlines – live, for free!

In the meantime, here’s the interview:


1. To what do you attribute your huge success as a blogger?


Well, every time I sit down to write, I turn my underwear around backwards, belt out ‘Satisfaction’ by the Rolling Stones, and drink an entire 2 L bottle of Coke…

Or so I wish. The truth is far less interesting, I’m afraid: I worked (and continue to work) my butt off.

To most people, blogging is just a hobby, something enriching to do in their spare time; but for me, it’s my life. Most days, I’m on the computer for 10 straight hours, writing, teaching, connecting, and otherwise doing everything I can to give people precisely the right idea at precisely the right time.

And I’ve been doing that for over five years now. Add it all up, and it’s thousands and thousands of hours invested into becoming who I am.

It’s the same story for most successful people, I think, although their focus may be different. For Serena Williams, it’s tennis. For me, it’s blogging.

Not a sexy answer, but it’s a true one.


2. Every one of your blog posts is beautifully crafted and ‘built to last’, Jon. What is your mindset when writing a blog post or article?


I want the reader to feel it, and I want the feeling to be so strong they have a physical reaction.

Maybe the post is so inspirational they burst into tears. Maybe it makes them so angry they throw their television out the window. Maybe they’re so excited they get up and run in circles around the room. Maybe the criticism is so sharp they hunch up their shoulders, almost like they’re about to be hit with a stick. Maybe the post is so useful they print it out and put it on their wall.

Regardless of the reaction, I want them to feel like they just got hit by a lightning bolt, and now they’re lying on the floor, smoking, wondering what the hell happened to them. And then I want them to come back so I can do it again.


3. You’re incredibly skilled at creating headlines. What is the most important thing to keep in mind when creating headlines?


Hmm, tough one. There are so many things that are important, but the most important?

In my opinion: putting in the time.

To most bloggers, headlines are an afterthought, something to slap on the post before publishing it, thinking it will have little or no impact on the popularity of the post. Epic mistake. The difference between a good headline and a bad headline is often thousands or even tens of thousands of visitors.

So, take your time finding the right one. For me personally, it’s not uncommon for me to work on just the headline for two hours or more. That’s not the entire post. That’s just the headline.

Lots of people might think that’s obsessive, and maybe it is, but it’s worked well for me. Granted, not everyone has that kind of time, and I certainly don’t want to make it seem like that’s a requirement. My point is every blogger needs to put a lot more thought into their headlines than they do. The payoff is huge.


How would you like Jon Morrow to help you create headlines for your blog posts or a title for your book? He’s graciously  agreed to conduct a free webinar especially for readers of Write to Done. CLICK HERE to sign up for Jon’s webinar: How to Write Irresistible Headlines and Instantly Double Your Traffic on Friday, 26 July at 12 PM EDT (9 AM Los Angeles, 5 PM London).

Here is what you get when you register for the webinar:

  • A crash course in how to write irresistible headlines, doubling or even tripling your traffic, building your email list, and earning long-term affiliate commissions.
  • Access to the webinar, which will include step-by-step instructions and a Q&A session where you can discuss your own headlines with Jon.
  • A recording of the webinar when it is finished, allowing you to watch it again or catch up if you weren’t able to attend.

CLICK HERE to sign up for Jon’s webinar.


About the author:

Jon Morrow is Associate Editor of Copyblogger and the creator of the celebrated blog,


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13 Responses to “How To Double Your Traffic By Writing Irresistible Headlines [Interview with Jon Morrow]”

Read below or add a comment...

  1. Cool interview Mary I’ve been following Jon for a while and I agree with him on the headlines I try to spend more time writing them since they are the only reason most people will read your article.

    It’s like the book cover concept it’s great to have an awesome book but who’s going to read it if it has a lousy cover?
    Darnell Jackson recently posted..Grow Your Audience by Focusing on the BIG PICTURE – 5M25My Profile

  2. John Yeoman says:

    Yes, the headline is everything. In early years I would run marketing conferences. My speakers once included Ted Nicholas, one of the greatest copywriters of all time. He told us that he typically wrote some 60 different headlines for every direct response ad. He tested them cheaply using classified ads. Invariably, the headlines he’d dismissed, or that were dreamed up by his office junior, outpulled those that ‘should’ have worked.

    He put more time into his headlines than into the ads themselves.

    We can’t test blog post headlines using classified ads but we can test them using split-broadcast emails. If we have a list. How many people do that? Then the winning headline can become the headline for our post.

  3. Ion Doaga says:

    Can’t wait to get into the webinar with Jon Morrow and Mary Jaksch.

    Besides the fact that Jon Morrow is so inspiring to many people he doesn’t works his but off. I don’t know if he was born a talented writer, but for sure he got skilled in writing by putting hours and hours of hard work.

    Ion Doaga recently posted..The Naked Truth About Being Willing to Be WrongMy Profile

  4. Awesome interview! I think most of Jon’s answers came down to one thing: time. You have to be willing to put in hours and hours to hone your craft and create the kind of content that brings success.
    Jessica Flory recently posted..3 Surprising Story Killers – and How to Avoid ThemMy Profile

  5. Marcie says:

    Man, I need major help with my headlines. I’m certain I can attract more readers when I get better at creating them.
    Marcie recently posted..62 Blog Posts to Overcome Blogger’s Block Available is Now Available on Kindle!My Profile

  6. Lynne Gassel says:

    Dear Jon,

    You have made me proud to be a second-time around MOTHER and proud to be a first-time WRITER. I felt you and your story. Thank you for making my day brighter.

  7. I am a huge Jon Morrow fan both as s student and a writer. I am always open to learning and with Jon it is guaranteed. But best of all when I see he has written a new post I put it aside so that I can read it when I have time to fully enjoy all the beauty and inspiration of his work. Jon rocks words.

  8. Thank you for this article! Headlines are so important. I’ve seen that personally with my blog. The more strange/unusual the headlines, the more hits.
    Amanda Bumgarner recently posted..Can You Start a Sentence with “And”?My Profile

  9. ***I want the reader to feel it, and I want the feeling to be so strong they have a physical reaction.***

    Jon, this is the exact reason that you ((((ROCK LIKE GAGA!!! )))))
    My Inner Chick recently posted..Just For The Pure Fun Of ItMy Profile

  10. FERNANDO says:

    Amazing ideas and just loved reading it. Seeing how much hard work and time John puts really inspires to keep writing and become better and better at it.

  11. Wepaar says:

    This is awesome, thanks for your information…!