How To Increase Sales By Using “Isolation”

[caption id="attachment_9862" align="alignright" width="300"] The Magic Way to Increase Sales[/caption] 45 minutes, 40 strangers, 1 product. Over 50% sales. Extraordinary! How did I increase sales?   I remember flying to Pittsburgh in the year 2004. It was a 7am presentation in front of about 40 people I didn't know. And they didn't know me, either. When I finished the prese...

Why Working With Your Brain Is The Key To Avoiding Writer’s Block

[caption id="attachment_9768" align="alignright" width="200"] How to Work with Your Brain to Avoid Writer's Block[/caption] Olive oil Aubergines Onions Garlic, Cinnamon, Oregano, Minced lamb, Tomato purée, Parsley And red wine   Writing an article is like making a yummy dish called moussaka   Making the moussaka takes a bit of work. The first port of call is, of course, t...

How To Correctly Use Emotion To Create Drama And Set The Pace

[caption id="attachment_9245" align="alignright" width="200"] Would You Like to Use Emotion Correctly?[/caption] I raced madly. I raced madly, but I didn't care. I raced madly, but I was too excited. I raced madly, but something was gnawing inside of me. Something was about to go wrong. I raced madly, but I couldn't shake the depression.   What's the difference between the ...

The 6 Most Important Lessons Of Marketing

[caption id="attachment_9032" align="alignright" width="300"] Do You Apply The 6 Most Important Lessons of Marketing?[/caption] 1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up.   How do I know this to be true?   Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We al...

How Your Local Bookstore Can Help You Consistently Create Content For Your Newsletter

[caption id="attachment_8902" align="alignright" width="200"] Would You Like Get Ideas For Great Content From Your Bookstore?[/caption] Every time you sit down to write an article, it's the same story. You sit there and you can't really think of what to put in your newsletter. You really want to say something, but nothing comes out.   The longer you sit there, the longer the mi...

Creating A Style Of Your Own: Why It’s So Hard (And So Easy)

[caption id="attachment_8757" align="alignright" width="274"] Would You Like To Create A Style Of Your Own?[/caption] If you were to look at Picasso's work, you could spot it anywhere. If you were to listen to Sting's music, you'd know it was Sting. If you were to read Dan Brown's book, you'd know it was Dan. So how come these folks have a style and you don't? You know you don't hav...

Why Daily Learning Beats Gobble-Gobble Learning

[caption id="attachment_8672" align="alignright" width="300"] Do You Enjoy Daily Learning?[/caption] There are two ways to eat a cake: You can eat it in small pieces. Or you can gobble the whole thing down. Most of us would like to gobble, whether it comes to cake or learning. But like cake, learning needs to be tackled in small portions. Small portions not only help you learn, but he...

The Magic of Double-Whammy Headlines: And How To Use Their Enormous Power

[caption id="attachment_8370" align="alignright" width="300"] Pulling the Rabbit out of the Hat[/caption] Laurel and Hardy Batman and Robin Superman Which is the odd one one out? Yup, it's the guy who can't handle Kryptonite, of course. If Superman is in trouble, there's almost no one to rescue him. But Hardy or Batman can get in trouble all they want, and they have a nice partner t...

How Plateauing Occurs: Pace vs. Potential

[caption id="attachment_8070" align="alignright" width="300"] Have you reached a plateau?[/caption] Imagine you had thirty-three seconds to pick up a glass of water, take it across the room, and throw the water down the sink. Could you do it? Sure. And you wouldn't need more than ten seconds to do the task, especially if the sink isn't very far away. Now give that very same task to a t...

How To Use Headlines To Get To “One Thought”

Haven't you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. And there you are, stuck as ever, cursing your luck. Because even though you're in no hurry to get anywhere, you still don't like to be stuck in the slow queue. And of course, when you're writing, you can get stuck forever if you don't get to the one though...