How to Leave Your Readers Better Than You Found Them

A guest post by Nathalie Lussier of Raw Foods Witch

Why do you write your blog?

Maybe you are writing to share your point of view, help others, or just get things off your chest. No matter what the reason you write for your blog, you need to learn how to craft each post to have the greatest impact on your reader.

Your readers are granting you their valuable attention, after all.

How storytelling applies to blogging

In an effort to expand my skills as a blogger, I started reading about the power of storytelling.

Storytelling is an age old tradition that is as natural to human beings as breathing. That’s how we communicate, sell, and relate to each other. The go-to book for understanding the power of story is Robert McKee’s book “Story: Substance, Structure, Style and the Principles of Screenwriting“. While the book is about screenplays, it hit me that there was a parallel between scenes in a movie and blog posts.

Here’s the breakdown: your blog is like a movie, while each blog post is a scene in that movie.

Your blog’s theme and genre

Whether you think of it in these terms or not, your blog has a theme. The same goes for movies: documentaries, dramas, horror flicks, love stories, and comedies.

You might think your blog is special and that it cannot be classified within a genre. That would mean you’ve got an “art blog,” kind of like how art films are hard to classify, but make up a genre of their own. If you haven’t articulated your blog’s theme for yourself or your readers, maybe it’s time to write a blog post about it.

Or just a short blurb that you can add to your about page. This will come in handy for the next part: writing to affect change in your reader.

Each blog post should affect change

One of the most fundamental abilities you can develop as a blogger is knowing when to hit publish, and when to recognize a subpar piece of writing. At the beginning of your blogging career you might publish everything you write, but eventually you will start to get a feel for what resonates with your readers.

Here’s a shortcut that I gleaned from Robert Mckee’s book, referring to a scene in a movie: you should only include a scene if it changes the character(s) from one state to another.

Scenes that are pivotal are the only ones that make it to the final cut.

Pivoting a character’s emotions, opinions, or outlook is what furthers the story. The same is true of pivotal blog posts, furthering the overall story of your blog.

What a single blog post can achieve

Just like each scene in a movie is relatively short and to the point, so should your blog posts be. You shouldn’t attempt to change someone’s entire life in one blog post. That’s why you’ve got a subscribe button, and ongoing content, isn’t it?

However, you can achieve a lot in a single blog post. Here are some possibilities…

  • Take your reader from confused to educated.
  • Take your reader from bored to entertained.
  • Take your reader from apathetic to emotionally engaged.
  • Take your reader from reluctant to convinced, by showing results.
  • Take your reader from sadness to happiness.
  • Take your reader from curious to interested.

The possibilities are endless. What you can do with a single blog post will largely depend on the tone and genre of your blog and what you are trying to accomplish.

Pivotal blog posts

Here are a few examples of transformative blog posts that take a reader from one place to another:

Take Away Points

Now that you’ve read some examples of truly pivotal blog posts, it’s time for you to craft your own.

First identify your blog’s overall goal, diection, and genre if you haven’t already done so.

Then take the next blog post you were going to write and design it with a pivot in mind.

After you’ve written your first draft, read it over and identify the starting state and ending state of your reader.

Is he bored? Lethargic? Unenthused?

How does your blog post turn this around? Have him leave your writing laughing, energized, and inspired.

That’s when you’ll know you’re truly creating content that makes an impact on your reader’s life.

Nathalie Lussier’s blog Raw Foods Witch is about eating more fresh fruits and vegetables, while eliminating unhealthy food cravings. Follow her at @NathLussier on Twitter.

A Heads-up for WTD readers
Leo and Mary will run the next A-list Blogging Bootcamp, How to Create a Blog that Rocks from 13-17 February. Everyone had a blast last time! We’ll be emailing some great articles on blogging. Get yourself on the mailing list by clicking on Leo’s report below.

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Categories: Blogwriting, Craft

The Ultimate Playground: Blogosphere

A Guest Post by Tomas Stonkus of Uncertain Change

I have one question for you: “When did you grow up?”

OKAY, that is actually just the first question. Here’s the rest.

Do you remember that exact moment when you decided to stop having fun and start being serious? Do you know when your careless smile was replaced by a frown? Do you know when you stopped believing in your dreams and decided to become reasonable?

Maybe it was around the time when you stopped playing.
Until that point, the whole world seemed to be your playground!

There were no rules, no limitations. Everybody told you that you could be anybody you wanted to be. Nobody ever said no to your dreams; instead, they just encouraged you never to stop believing in yourself and just to keep striving for your craziest goals! It was still OKAY to believe in fairy tales, dragons, elves, Santa Claus, heroes, princes, and princesses. It was still okay to believe in magic! There was so much to explore, so much to see, so much to experience.

What is more important is that you thought you could do it all!

Nevertheless, one day you stopped playing.

It’s because everybody around you stopped playing with you. Just because you grew a little bit older, the “grown ups” decided that you should understand the world for what it “truly” is: a very risky place. Not only that, but taking risks should be avoided at all costs because of the possibility of failure.

Life showed it’s “true” colors all of the sudden: it was a mix of black and white. The other colors seemed to have disappeared somewhere. Being serious and being cautious became the norm. Suddenly there were rules! And they were everywhere. People started telling you to grow up, to do this and not to do that. It seems like there was a correct answer for everything: from how you should dress to how you should act and what you should think! More importantly, nobody wanted to play anymore.

But you do want to play and have fun, don’t you?

I do too!

Before we move on, remember this: life is a risky place. And, guess what? Risky life leads to a fun, rewarding and magical life if you are ready accept that you are going to fail. All you have to do is to remember how to have fun even while you fail!

That is possible only when you are playing.

It’s OKAY.

You probably forgot how to play and need a place to practice. Alright, let us practice together. Let’s go play at the ultimate playground: blogosphere!

The Ultimate Playground

It is a cool place, isn’t it? So many weird and interesting people play here.

Look!

There are so many of them and everybody is having fun! However, if you want to play here, you must know a couple of rules first:

  • There are no rules (ironic, I know)
  • You cannot possibly fail
  • The rewards are limitless
  • Nothing is serious

Indeed, it is a strange place. Blogosphere can be as real as you want it to be. You can make it your real life extension or you can start a new life on the blogosphere and make your real life your blogging extension. The only thing that matters is knowing where you want to be and what you want to become.

Playing in a blogosphere can be confusing at first. That is why I have put together the following guidelines for you to follow.

  1. Pick what you want to be.
    If you do not know, it’s OKAY! You will learn what appeals to you as you keep playing in the blogosphere. If you do have an idea, it’s fine! It will make the process so much faster. Either way, every single person on the blogosphere is a creator. Some people write, some people draw, some people create music, and some solve problems. Ultimately, it does not matter what the specific definition is. What matters is that you will end up creating as well. Do you want to be a writer, a life coach, a consultant, a musician, a marketing guru, a dating guru, a comedian, a journalist, a social activist? The list goes on! Take your pick.
  2. Start creating. |
    It might be scary at first, but remember the first rule of the blogosphere: there are no rules. Did you ever have crazy ideas come to you that you were too scared to share with anybody? Did you ever think of things that you thought made no sense? Did you ever think of an idea and wanted to see how others would accept it? If you did any of the above-mentioned things, then you are in the right place. That’s why we are all here. Don’t think about it twice, just start creating. Whatever comes to mind, put it out there in the form of music, writing, drawing, a video recording!
  3. Get help.
    Blogosphere is a very friendly place because nobody ever fails. People are eager to help. Many of them will help you out for free! There are more resources here for creation than you could have ever thought. If you are stuck and having a tough time creating something – speak out and ask for help. You will always be answered.
  4. Make friends.
    Did I mention that people in the blogosphere are very friendly? Don’t be afraid because you cannot fail. People here are eager to meet new people and make new friends. It is much easier than you think! You can make friends by helping others, by commenting on their creations or simply by connecting with your already existing friends. Nobody will ever say no to a new player in the blogosphere.
  5. Ask for feedback or NOT.
    By now, you will have created something and you will want to know how you are doing or NOT. It’s up to you! If you want to create just for the sake of creating and expressing yourself, it’s great! Many people do just that. However, if you do want feedback, just ask! Sometimes the feedback will come to you anyway in the form of views, comments, tweets, time spend on the website and so on. Then you can use feedback to assess how you are doing and if you are creating something others enjoy.
  6. Improve at your own pace.
    There is no rush or need to improve. It is all up to you! If you want to improve to finally become what you set out to be, then repeat steps 2 through 6 as many times as you want. In no time, you will reach your goal all the while having tons of fun! The best thing is that you don’t have to stop there because the rewards are limitless. You choose how much fun you want to have.

Did you have fun playing in the blogosphere? I did too!

Since you are already playing in the blogosphere, why not play all the time and making your “real” life the extension of you blogosphere life? You’ve had so much practice and learned so much. Why not take what you have learned in the playground and apply it to your everyday life? You already know how to do that!

Since your real life is the extension of your blogosphere life, then the same rules apply as well:

  • There are no rules
  • You cannot possibly fail
  • The rewards are limitless
  • Nothing is serious

Heck, you can even use the same guidelines for playing in the “real” life as for playing in the blogosphere!

So the next time somebody asks you: “When did you grow up?” you just tell them that you are still growing.

Tomas Stonkus is the creative genius behind Uncertain Change. If you are looking for honest, blunt and practical ideas on how to lead a multidimensional life, subscribe here.

Photo credit: Photo by benchilada

A heads-up for those who want to play in the Blogosphere
Leo and Mary will run the next A-list Blogging Bootcamp, How to Create a Blog that Rocks from 13-17 February. Everyone had a blast last time! We’ll be emailing some great articles on blogging. Get yourself on the mailing list by clicking on Leo’s report in the sidebar.

Categories: Blogwriting

3 Simple Tips for Effortless Writing

A Guest Post by David Turnbull of Adventures of a Barefoot Geek

I feel writing should be effortless. To some that may sound ridiculous, and a few months ago I may have agreed with you, because syphoning thoughts from your brain into a coherent structure is mighty difficult, but alas, I love writing too much for me to be content with its inherent difficulty.

This desire for effortless writing encourage me sit down one day, a green tea by my side and write everything down that I felt could make the process itself effortless. 2 hours later, with only a short 5-10 minute break because my fingers were tired, I’d written about 4000 words containing the most flowing, yet actionable set of ideas in a single piece of writing I’d ever written. There was no strain, or stress, or over thinking about how a particular sentence should be structured. It was writing bliss.

Of course, with any creative pursuit you can’t bottle up all the relevant advice in a single article, or without continual thought, so these are some of the ideas I wanted to expand upon and hadn’t isolated previously to make writing an effortless process.

1. Ease the pressure. One common tactic recommended by many veteran writers is to get up in the morning, sit at the computer at 9 o’clock and then not move until the clock strikes 5. The idea is that forcing yourself in to that situation will somehow release your creativity and let your words flow. And then there’s the twist on that exercise in conforming to a high word count, such as 1000-2000 words per day, no matter what.

But while these exercises may encourage you to write a high quantity of words, you’ll be sacrificing the fulfilment that can be released from your words, and the state of effortlessness which I feel is worthy of cultivation.

Therefore, instead of trying to attain high quotas each day, do the opposite. Lower your quotas to ease the pressure. Tell yourself before your fingers strike the keys:

After 10 minutes of solid writing I will be satisfied.

…or…

When I’ve written 200 words I will be satisfied.

This completely shifts your mood, from one of dread and uncertainty, to one of possibility and control. But what I feel the main draw of this practice is the way in which it helps you focus on the present moment, on what you’re writing now.

Looking ahead at large quotas and burdens distracts you from the current task at hand – the writing itself – and thus makes the process more difficult. When there’s less of a hurdle to jump over, your mind focus less on the chance of impending difficulty, and more on completing the point it’s currently tackling.

2. Write only what matters. One of the constant struggles I, and I expect many other writers face is the constant desire to make each paragraph better than the last, to be a beacon of continuous improvement and to say only what matters. In many ways this desire is a burden – in any craft there will always be plateaus that are reached – but in other, more important ways, this mindset is a gift, because when you feel your writing actually matters, that it will potentially make a difference in someone’s life, the words will flow effortlessly.

In the words of the Stoic philosopher Seneca:

“…do not go to listen to people who are more concerned about the quantity than the quality of what they say…”

And in that same way, do not be one of those people who are more concerned about quantity rather than quality. Writing less is a positive trait, embrace it, and don’t give into the allure of writing for the sake of writing.

Before writing anything, ask yourself, “Does this matter?” You can never truly be sure before a piece of writing is complete, but if there’s a slight pang of uncertainty then don’t attempt to work with that feeling. Take the time to polish the concept of what you plan to write, and then write.

3. Negate the need for will power. The act of writing often requires a considerable amount of will power. There are distractions on the internet, the sudden urge to procrastinate in the “real world” and a thousand and one other reasons why the timing isn’t write to put pen to paper or finger to keys. But while developing a high level of self discipline is certainly a noble cause, there’s little need of it if you take the time to shape your circumstances which, in turn, shapes your results.

Block distractions on the internet by using the fantastic LeechBlock extension for Firefox. If you’re not a Firefox user then it’s worth making the switch simply to use this extension (that’s exactly what I did). For the stubborn folk out there an app such as SelfControl will do fine, although it’s not automated and as feature rich. And if you have money to burn, or want access to fancy metrics, then check out the premium version of RescueTime.

Procrastination in general can be overcome with a few simple steps:

  • Outline what you plan to write the day before you plan to write it, and don’t overwhelm this list with irrelevance. Never list more than 3 tasks, and stick with just 1 important task if possible. This appears to be an act of will power, to conform to your to do list, but you’ll be surprised about how psychologically powerful a simple plan is over your actions, especially if it’s carefully planned hours in advance.
  • Write at a time conducive to being free from distractions. There’s no “right” time to write, but there are better times to write, and those specific times depend on the person. One increasingly popular method is to write late at night, often after midnight. This is something I’ve experimented with and it’s surprisingly powerful, yet I still shy away from it because I worry about the affects of being on the computer so close to sleep.
  • Separate your writing environment from leisure. This is a change I made in the past few weeks and has resulted in an enormous change in the way I can either turn on or shut off the part of me that is focused on writing. With this, the times when you’re in your writing environment are heightened, undiluted by the activities of the day, allowing you to truly lose yourself in a flow of effortlessness.

Writing doesn’t need to be difficult. Or tedious. Or stressful. It can be effortless. And while I obviously haven’t covered every aspect of finding flow when writing, my intention with this article wasn’t to provide you with a definitive guide, but open you up to the possibility of what writing can be.

It’s easy to fall into the mindset that inducing insanity is simply an aspect of being a writer you need to deal with. Don’t let yourself believe that fallacy any longer though. Imagine what the state of perfect effortless writing would feel like, and then strive for that using both these suggestions and your own creativity.

David Turnbull is some kid who just likes to write about stuff at Adventures of a Barefoot Geek, a blog about life, technology and simplicity. Subscribe to the blog now and follow him on Twitter.

A heads-up for WTD readers
Leo and Mary will run the next A-list Blogging Bootcamp, How to Create a Blog that Rocks from 13-17 February. Everyone had a blast last time! We’ll be emailing some great articles on blogging. Get yourself on the mailing list by clicking on Leo’s report in the sidebar.

Categories: Blogwriting, Craft, Journalism

A-List Bloggers Agree: ‘Entertaining Differentiation’ Is Key to Success

A guest post from Bamboo Forest from Pun Intended

If I were to offer you a beautiful Ralph Lauren shirt and in the same breath an equally beautiful no-name shirt, which of the two would you select?

If you’re anything like me, you’d unhesitatingly go with the Ralph Lauren.

Why?

Simple, when we’re offered two items of equal quality, we go with the known one. That’s the way we humans work. If only we bloggers would put this principle into practice more often.

Let’s look at another scenario. Again I have the random urge to give free stuff away and through a healthy dose of serendipity I cross paths with you. I offer you either a beautiful solid color Ralph Lauren shirt or a no-name shirt of the same quality, except this time the no-name shirt has attractive patterns of bamboo adorned on it — which one are you now going to select?

Many (but not all) would justify selecting the no-name brand because of what it uniquely offers.

Let’s face it… most of us bloggers are no-namers. I sure as hell am, and that’s precisely why I strive to offer something unique, something that even them big boys can not.

Do you do the same?

Another avenue to take to gain attention is to blog on topics that aren’t well covered in the blogosphere. If you’re the only one blogging on a particular subject and there is a human demand for it, you’ll do quite well. There’s only one problem: most subjects that people actually enjoy have already become nicely saturated. So unless you think you can make parrot herding popular again, you’re really out of luck.

Recognize Entertainment is a Major Reason People Read Blogs Before Differentiating

Ask yourself this one question: “Why do I read blogs?”

If you really think it through you’ll come up with many answers and the most prominent one won’t be: “I want to get the best education possible on a given subject.”

Ha! That’s not why we read blogs!

I can envision a blog providing really good content on a subject while still failing to stimulate me. That blog, though good at giving the information I seek, will never rise to the top.

You gotta entertain while you’re at it; you need to be interesting, otherwise you’re not fulfilling a deep desire blog readers have beyond just learning — regardless of whether they’re cognizant of it.

The following is what Jon Morrow of Copyblogger concluded worked best for his own blog after much trial and error:

” . . . I gradually realized that my role as a blogger isn’t to educate the world. People will buy a textbook if they want to learn. They come to me if they want an interesting little diversion with a few valuable lessons.” [Bold Emphasis Mine]

Never forget this reality. Of course you have to convey something of value to your readers. But if you’re doing it exclusively in an informational way and not being fun and creative about it — don’t expect to get too far when going up against the big boys.

We bloggers are entertainers just as much as we are educators.

Subscribing to Blogs is Time Consuming

Some of you may be thinking, “What the hell do you mean it’s time consuming?! I’ll go right ahead and click on over to the RSS feed here at Write to Done! See, took me only a couple seconds Mr. Smarty Pants!”

The action of subscribing doesn’t take long, but people do actually think critically before adding another blog onto their long list of subscriptions. They understand that subscribing to one more blog means designating more of their limited time to it, time that once used can never be had again.

That’s pretty heavy, don’t you think?

This is yet another reason why differentiating yourself is so critical. People really do need a reason to subscribe to you.

Look at this hypothetical scenario. You just did a guest post for ProBlogger and you feel like a bucket load of thousand dollar bills because of it! You take a look at your stats and bask in the warm glow of knowing that readers from ProBlogger are coming over to check you out.

There’s only one problem, you also write about blogging and yet you really don’t offer anything new or special. Your angle is the same too.

Do you know what those visitors say to themselves when visiting your blog?

“Nice blog, but I gotta be honest… you offer basically what Darren Rowse does and there’s only so many blog posts one can read in a day. No, I’ll take the name brand thank you very much.”

Here’s what Dosh Dosh has to say and he’s never done a guest post in his entire career:

“I’ve seen some bloggers guest blogging actively while getting on the Digg frontpage and offering ebook incentives for subscription. Some of them used to have more subscribers than me but not any more. I and others outgrew them.”

He goes on to say,

“Incentives and other gimmicks aren’t going to get you very far if you don’t know how to consistently put out content that differentiates your site.” [Emphasis Mine]

You can guest post until you’re blue in the face… but unless you give people a really solid and irresistible reason to subscribe to your blog, you will never reach the prominence of the A-listers.

By the way, I just took a look in the mirror: why does my face appear to have an odd shade of blue?

Spend Mountains of Time Bolstering Your Brand

Your brand encompasses just about everything, from how you write, the look of your blog design, even the kind of pictures you choose for your blog posts. It’s all a part of your brand, and it is this overall presentation that enables visitors to distinguish you from everyone else.

In an interview with John Chow, Eric Hamm of the Blogopolis Blueprint asked:

Paraphrasing, “What are most bloggers doing wrong… they’re working their butts off and not making any money… any one specific thing a lot of bloggers are doing wrong?”

John Chow explains,

“I don’t think enough bloggers give enough importance to branding. . . . The A-list blogs have a brand. We manage to distinguish ourselves from the rest of the pack. That’s one of the reasons I still have food reviews, it’s just part of my brand. People know that I write about what I eat [in addition to making money] and that distinguishes me from the rest of all the other bloggers who write [only] about making money.”

In a post on Write to Done, Leo Babauta of ZenHabits had this to say about differentiating himself:

“The other blogs grew quickly but soon hit a sort of plateau, because of one of two reasons:

1. They limited themselves to a smaller niche, and thus limited their potential readership. Once they had most of the potential readers in this niche, growth slowed; or

2. They didn’t differentiate themselves from the crowd. They were one of many other blogs, writing about the same things with the same angles.

These are both fatal mistakes if you want as big a readership as possible.” [Emphasis Mine]

How to Actually Stand Out

I was wondering when you were going to ask this question.

The reality is that very few blogs ever really do stand out. Most of us just blend in with our surroundings as if we were all dressed in camouflage standing in the midst of a tropical jungle.

And there’s obviously no simple equation to make us stand out and make a real impression on all the prospective readers (except for maybe a flying whale as your header). If there were — perhaps we’d all have the success we seek.

But knowing that we must differentiate ourselves from the rest of the crowd puts us in a position to actually do so.

Differentiating yourself doesn’t guarantee success. But without it, you’re pretty much guaranteed that you won’t rise too high either.

In the words of John Chow also from the aforementioned interview:

“The number one question you have to ask yourself is how are you different from the blogger next to you. If you can answer that question then your chances of succeeding is probably 90% higher than the person next to you.”

There’s a lot to be said on how to actually differentiate yourself in a winning way. But I’m not going to delve too much into that because this post is primarily on why it’s so imperative to be different, not the how.

The one thing I will say (because I love you my dear readers) and it’s about as clichÈ as it gets: People are like snowflakes, there’s no two alike.

Considering this truth — be sure not to entirely model yourself after other blogs. Use the wisdom and strategy they can teach you, yes. But as the sun is descending behind the mountains — put a little something unique into your production. Something that comes from deep within you.

Clearly we have a lot of competition out there. And it just isn’t enough to be as good at what our competitors excel at. We must also do what they’re not, and do it really well.

Bamboo Forest writes for Pun Intended, a blog that blends humor with inspiration. To ensure you never miss a good hearty laugh or a good dose of inspiration, subscribe here.

A Heads-up for WTD readers
Leo and Mary will run the next A-list Blogging Bootcamp, How to Create a Blog that Rocks from 13-17 February. Everyone had a blast last time! We’ll be emailing some great articles on blogging. Get yourself on the mailing list by clicking on Leo’s report in the sidebar.

Categories: Blogwriting, Craft

The U2 Method of High-Impact Writing

A Guest Post by Oleg Mokhov of Lifebeat

Want to become a high-impact writer? Make your articles stronger and your message hit harder by utilizing the U2 method of high-impact writing. You can use a 3 step method to easily catch the attention of readers from the very first sentence.

Love ‘em or hate ‘em, it’s indisputable that Bono and gang wrote some incredible, lasting pop songs. Tunes that become a part of people’s lives.

“One,” “Where the Streets Have No Name,” “Pride in the Name of Love,” “I Still Haven’t Found What I’m Looking For,” “New Year’s Day,” “Sunday Bloody Sunday,” “With or Without You,” “Beautiful Day,” the list goes on…

How does U2 have such high-impact songs? It all stems from Bono’s approach to songwriting: Write the best chorus you can, then make that the verse and write an even better chorus.

So simple, yet so effective.

3 Step Method to High-Impact Writing

What the heck does Bono’s songwriting have to do with us writers? This is Write to Done, not Songwriting to Done.

Answer: You can apply U2′s method of high-impact songwriting to your own writing. Make your articles as immediate and catchy as U2′s songs.

Here’s the 3 step method:

  1. Write your high-impact point, the main message of your article
  2. Make that the first sentence or paragraph
  3. Write an even stronger point for the conclusion

So simple, yet so effective.

Plus, what’s awesome about the U2 method of high-impact writing is that it’s practical, rather than some abstract “push yourself to write better” tip
(what does that even mean?).

3 Reasons This Method Works

Here are 3 reasons why the U2 method will make your articles high-impact:

  1. Capture a reader’s attention right away – our short attention spans need immediate hooking in, or else we quickly lose interest
  2. Best foot forward – when you start off strong, people want to keep reading, just like a good intro riff makes you want to keep listening
  3. More valuable article – you make it easy for the reader to get the value, and the less they have to work the more they’ll read and the more value they’ll get

Nothing Clever, Just Solid Writing

Some songwriters get caught up in trying to be clever, thinking they need to figure out some secret chord progression or song structure to make a better song.

But all it is is simply pushing yourself to make the most high-impact chorus you can, then making it what starts the song and creating an even better chorus.

The same goes for writers. If you want readers, you don’t need to be clever with some fancy structure or rhyming scheme. Just write the best darn point you’re trying to make, then make that start the article and push yourself to write an even better concluding point.

I Utilized the U2 Method for This Article

The first paragraph of this article was originally the conclusion. It stated the message and value of the article.

But I decided to utilize the U2 method and put the high-impact point in the very beginning. Now, this article starts off with (hopefully) an immediate and catchy paragraph that hooked you in to read this far.

Following the 3rd step of the U2 method, the conclusion you’ll read next is an even higher-impact point.

The U2 Method of High-Impact Writing

Transform your next article into a high-impact hit. Utilize the U2 method of high-impact writing to create an immediate article that captivates readers and hooks passer-bys.

You’ll capture a reader’s attention right away, have your best foot forward with your content, and create a more valuable article.

Oh U2, is there anything you wonderful Irishmen can’t teach us?

Oleg Mokhov is the world’s most mobile electronic musician and co-founder of the premium royalty free music store Soundtrackster.

Categories: Craft

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