How to Get a Book Deal: Part 1 – Printasauraus Rex Vs. The Blog: Publishing 2.0

By Kelly Diels of Cleavage

Want a book deal? Think your magnetic, compelling, ninja talent for the written word is all it takes?

Think again.

Now, says author/blogger/truth-telling goddess Danielle LaPorte, “two-thirds of a publisher’s decision is based on your platform”.

In other words, your blog. How famous are you? How big does your audience and ‘platform’ need to be?

“Pretty effing huge, apparently…” continues LaPorte, who was in New York last month pimping her latest book proposal to agents and publishers, “because I just got told I’m not famous enough.”

Publishing. It is Ancient History so Study the Scrolls.

Danielle LaPorte knows a lil’ something about the publishing racket.

In a former life, LaPorte was freelance book publicist for publishing houses like Simon and Schuster and Harper Collins. Now she has a juju personal development site called White Hot Truth, a rockin’ inspirational speaking career, and a new TV gig. And thatís not all: four years ago, she and a co-author wrote Style Statement and sold it to the prestigious Little Brown and Company for a $150,000 advance.

Back then, she didn’t even have a blog. True story.

Bestselling author Gretchen Rubin didn’t have a blog, either, when she pitched her Happiness Project book proposal to publishers. An established, best-selling author of four books, her read on the blog/book deal relationship is a little less go-blog-go.

In publishing circles, says Rubin, “there is some skepticism about bloggers. Books and blogs are very different mediums. Can a blogger write a book that hangs together as a narrative?”

Still, Rubinís agent encouraged her to start a blog.

“She planted seeds,” says Rubin, “and I was resistant…” Eventually, though, she started her blog, The Happiness Project, to test her thesis that novelty (new medium, the blog) and consistency (maintaining the blog and writing new content daily) are essential components of happiness.

Now, Rubin has been told that “your blog is more important than your book. Never forget that.”

Those stories’n  legends of non-fiction book deals signed only three to four years ago and captured without carefully cultivated venus-blog-traps – might be ancient history.

Printasauras Rex? Meet Twitter. It Will Eat You Alive. Play Nice.

It was about a two-and-a-half year process from securing an agent to it [the book] coming off the presses. Painfully long. It is totally Jurassic. The publishing industry is antiquated.

Publishers have not seen the future. There are a few who are admitting that things have to change and that they are Jurassic and that the future is social media. The future is multimedia expressions of all forms of literature. ~ Danielle LaPorte

The publishing industry might be prehistoric, Jurassic and slow-moving, but it will follow the scent of food. Or cash.

You’ve got a blog and an email list and an RSS feed of devoted readers to whom you can announce – and pre-sell – your book? Yes, please.

Gary Vaynerchuk knows this. He also knows his worth. Vaynerchuk worked 5 days a week for seventeen months to create his cult/platform and estimates the audience for Wine Library TV at 90,000 people per episode. He has 850,480 followers on Twitter. When he mentions a wine, it sells.

Craig Haseroty, the owner Sojourn Cellars, a small winery in California, told the New York Times that ìnothing has put more people on our database and sold more wine than Wine Library TV.î Vaynerchuk mentioned their wine and their switchboard lit up. In 24 hours, Sojourn Cellars answered 500 phone calls and e-mails. They sold a lot of wine.

Thatís the power of suggestion. Vaynerchuk’s followers are vayniacs.

Somewhere out there, Seth Godin and Chris Brogan are smiling, knowingly.

With this kind of clout, the wine-spitting social media maestro Vaynerchuk was not likely to say ìbook deal? Really, ME? Really REALLY? Oh THANK YOU THANK YOU THANK YOU.î

Legend has it that Harper Studio is publishing 2.0. They’ve heard of this little thing the kids call a ‘platform’ and are willing to share the profits – and also the pain and price of promotion – with authors.

And President Bob Miller apparently doesn’t pay a penny over $100K for an advance.

What is a Vaynerchuk with a legion of devoted, possibly tipsy vayniacs to do with a price ceiling?

Blow it up.

Veynerchuk set up shop in the Harper office. Tweeted about The 26th Story, the Harper Studio blog. Watched, in real time, as that blog suddenly drowned in traffic.

His point: my people like me. They like my suggestions. They WILL buy my book and make all of us rich and pfooey! I throw down my handkerchief in a faux snit and laugh at your measly $100K!

(This is not a direct quote.)

The result? Gary Vaynerchuk ñ who casually admits that he doesnít read books – signed a seven figure (translation for the math challenged: at least a million dollars), ten book deal with Harper Studio. His first book, Crush It, debuted in September 2009, and yeah, it did make the New York Timesí bestseller list.

And he’s not even a writer.

I know. I just died a little, inside, too.

The moral of the story? (And, I argue, the moral is not just a story because it is based on a very comprehensive, validated sample of at least three published authors, which makes it a scientific fact.)

Get a blog, rock it out, and then go get yourself a book deal.

Kelly Diels is a wildly hireable freelance writer and the creator of Cleavage, a blog about the three things we all want more of: sex, money and meaning.

How to Find Your Message and Stand Out

By Justin Dixon of A little Better

Every year it gets easier to start a blog, and as this ease brings more blogs into the picture it becomes more important to set yourself apart. But with so many blogs already out there, and so many ideas already being put in to action, aren’t all the good ideas taken? The answer is no. Each one of us has a unique experience, and angle to come at different problems, and each one of us have a different strength set. You have a message. You may even have multiple messages, the trick is to figure out what they are.

No matter why you are starting your blog if you want to bring people to it, and if you want it to be the best quality that you can produce you are going to need a message. So what is your message? Your message is the story that you tell people about your own life and theirs. It is a consistent message and it is your brand, and without a strong message your blog is going to just end up being a raindrop lost in the ocean. Read more »

Flow to Done: Tap Into Your Creative Source

flowtodone

A guest by Everett Bogue of Far Beyond The Stars

There are millions of distractions that the modern day writer has to put up with in order to get their ideas out there. Twitter, Facebook, your feed reader, they’re all conspiring to distract you from getting your writing down on the page.

Did you know, when you’re multitasking between writing and doing something else, it can take up to thirty minutes to get your mind back on track? Flip-flopping between activities is not an option for a writer who’s trying to get some writing done.

This is why I subscribe to a method of pure writing flow. It’s one of the many ways that I use to counter the background noise bubbling up from every direction.

What is flow? It’s kind of like a river of writing, it’s an uninterrupted stream of consciousness directly from the source of your creativity through your brain, into your nervous system, out your hands, into your computer. I like to think of it as zen writing meditation.

There is some important prep work that needs to be done before you’re ready for some serious writing flow time:

1, Isolate yourself.
Shut the door to your study, turn off your cell phone, turn off your email program, shutdown your Twitter. Make note of any other things that I haven’t mentioned here that could possibly distract you from entering the flow. Make sure they can’t beep, howl, vibrate or demand anything from you.

2, Just you and computer.
I write with a program called WriteRoom, which turns my Mac into a tool for simply writing. A simple text editor will work as well. This way it’s just me and the words I type, nothing more. There’s no jumping dock icons grasping my attention, it’s just me and the writing. This is important, because it’s so easy to open Firefox and get lost in the internet. Sometimes if I find that WriteRoom isn’t enough isolation, I’ll turn off the internet altogether.

3, Don’t start writing, yet.
Take a moment and center yourself. I usually do around fifteen minutes of quiet contemplation before I even start touching keys. Focus on the idea that you have, but not too hard, just enough to see a vague outline of what you want to achieve. Why? Because this gives my mind a chance to let everything else in the world go, and just focus on the task at hand: writing.

And now it’s time to write, let the worlds spill out of you onto the page, and trust that they’re okay. There are moments in every creative’s life when they tap into the source of their creativity and they’re able to ride that creativity unto a finished project. With this writing philosophy I’m trying to get at that creative source.

Don’t edit yourself.
While you’re flowing, it’s important not to go back and edit things that you may have screwed up. Accept that you spelled miscellaneous wrong, and realize that you’ll be able to go back and fix that after you’re done. You’ll be able to rearrange paragraphs, after your flow is complete. If you stop and fix these things now, you’ve broken the stream of thought and you’ll have to start from scratch.

The time to edit yourself, to second guess what you did, is after your flow is over. When your copy has gone the full life-cycle from conception to being fully typed on the page.

Don’t second guess yourself.
You might be looking at the words coming out of you, and saying ‘wow, this absolutely crap.’ ignore that little voice. It’s trying to sabotage your writing, if you stop and delete what you’ve put out now, you’ll never get to the next sentence, which will inevitably be more brilliant than the one you’re writing now.

The important part is to bypass your inner critic and editor, as they’re conspiring to destroy your ability to get your ideas down on the page.

Keep the pace.
Imagine flowing like kayaking down stream a moving river, but you’re not the boater, you’re the kayak. No matter what happens, even if the person in control stops paddling for a bit, you’re going to keep going. The words will keep coming out of you and out onto the page, until you’ve reached the place where you pull the boat out of the water.

There are several other art forms that tap into spontaneous flow.
MCing is one of these art forms, rappers commonly tap into a stream of consciousness, a process that bypasses any second guessing. The words are moving so quickly out of a rapper’s mouth that they don’t really have time to pre-formulate those words.

Improv dance is another art form that involves tapping into flow. The dancer simply moves spontaneously to the music without any pre-choreographed movements. One of the goals in improv is to bypass the inner critic and just do the first physical action that drops into
your mind. This same philosophy can apply to writing.

Like any skill, flow takes practice to master.
Some people will be better at it initially than others. Don’t judge yourself if your inner critic is screaming at you to stop writing, just acknowledge that it’s there, and with time you can learn to ignore it and just write with the pure energy of your thoughts. Try flowing for short periods of time initially, maybe twenty minutes? And then gradually build on that time frame.

Eventually you might be able to do an hour of free flow writing, or imagine being able to flow for six hours straight? You’d be able to write tens of thousands of words, wouldn’t that be amazing?

Everett Bogue writes a blog on Minimalism called Far Beyond The Stars.

Why Writing Rubbish is Productive

By Glen Allsopp of ViperChill

Since the majority of my working day is now consumed with the task of writing, I’m constantly looking for ways to streamline the process. If I can get quality results in a shorter amount of time, I can spend the rest of each day doing other things that I love.

Unfortunately, my creative mind doesn’t always want me to have spare time to read, chill with friends, or go and watch a movie. It makes me rely on idea files I keep tucked away whenever something pops into my head or if I have abused that resource already, I can spend over an hour mind-mapping ideas just to have content to write.

Even once we know what to write however, it can be hard to actually get going. Removing all distractions and getting in the writing zone is not an easy task. Especially if we haven’t even decided on an article outline or sufficient title. In the past I would put off writing until I knew exactly what I was going to say, so I could be as productive as possible in front of my computer. Now, I’m completely the opposite.

Just Write

Instead of waiting for ideas to come to me or the perfect structure in my head, I now just write. Time and time again, this has proven to be more effective for me than any other process. I may not be making much sense when I write and I almost certainly won’t stop with a copy fit enough to publish, but I will have something. And that’s all that matters.

A workshop I attended recently cemented this idea. I was surrounded my award winning financial journalists, newly signed authors and seasoned writing professionals and they all had the same thing to say: just write. Stop waiting for your environment to be perfect and half of the words to be in your head, just write whatever comes to mind.

Don’t Stop

With so many words going down on the page, it can be tempting to make changes as you go along. I ask you to at least try not to do this and see how things go. If you need to make a huge change that you think you might forget in a few minutes then go ahead, but for everything else, let it go. It can be hard enough to get into the writing flow, so for heaven’s sake don’t lose it because you missed a punctuation mark or you spot a slight grammatical error.

Streamline the Process

Of course, the finished result will be far from desirable. And that’s OK. Something on the page which is messy and needs cleaned up is far, far better than having nothing at all. I’m actually cringing at half of the things I’ve wrote so far in this draft but thankfully, you probably won’t get to read them.

Once you actually start writing things down, the structure tends to create itself. You may have an extra point to make in an earlier paragraph or realise a certain sentence does not fit in with the article. If that is the case, then add or subtract where necessary.

A great quote that really drives this point home comes via Mark Twain:

“I would have written a shorter letter, but I didn’t have the time.”

Once you’ve “babbled” on and said what you need to say, you can work on making your points in fewer words. You can remove repetition and just focus on the message that you want to get across.

Want to Practice? Check out Nanowrimo

Next month marks the launch of another excellent project for future novelists, Nanowrimo. The aim of the project is to write a 50,000 word novel in 30 days. This year, it is taking place in November. 2008 saw over 100,000 entries with over 15,000 making the actual 50,000 word limit necessary. Nanowrimo is unique because its focus is more on quantity than quality. That’s right; quality comes last. Like many of the points here, Nanowrimo is based around actually getting the words out there rather than stressing about the small stuff.

Sure, it’s important to focus on structure and details now and then, but you can only do so much in your head until you actually have to put pen to paper or fingers to keyboard.

So, the next time you’re stuck for ideas or feel you need to brainstorm before you get going, turn off that incessant mind chatter – and just write. Trust me, it’s the greatest realization you’ll have.

Glen is the author of ViperChill, a blog on Viral Marketing. His aim is to help people build remarkable websites that others naturally want to talk about.

One is a Lonely Number – Why You Need a Writing Mentor

number 1

A guest post by Jules Clancy from stonesoup

This writing business can be a lonely endeavour. We’ve all been there. Self imprisoned in our lonely garrets – or more likely behind our laptops. Reaching out to the world with our writing but feeling helpless and alone.

Fear not fellow writers. There is hope. I’ve recently discovered a wonderful way to overcome the fear and feel connected with the rest of the world. Let me introduce you to the benefits of finding yourself a writing mentor.

Benefits of a writing mentor

1. Confidence boost
To give your confidence a well deserved boost, there’s nothing like having another writer who you respect and admire take an interest in you and your writing.

2. Inspiration
Talking (or emailing) someone who has already achieved some of your own goals can be incredibly inspirational – not to mention motivating. It’s all about bringing it to life and making the path to success a little clearer.

3. Contacts – opening doors
The world of publishing is notoriously tough and unfortunately it is still often all about who you know. Having a well connected mentor can be a way to gain some introductions. But you should never expect this as a given – it’s up to the generosity of your mentor. Nor should you forget that all the best contacts won’t overcome a lack of commitment or talent.

4. Help you achieve your dreams
Having access to someone who has already achieved similar goals can be invaluable. We all learn from our experiences so why not make the most of someone elses wisdom rather than re-inventing the wheel yourself.

A mentor may open you eyes to possibilities you haven’t even dared to dream.

5. Impartial constructive feedback
Hollow flattery can be easier to come by than genuine constructive feedback. No one is perfect and we all need to be reminded from time to time. If we aren’t made aware of our short comings and what we need to do to improve, we’ll never learn and grow as writers – or as people for that matter.
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