About the author

Aaron Orendorff

Aaron Orendorff is the VP of Marketing at Common Thread Collective, an ecommerce growth agency helping DTC brands scale beyond $2M-$30M. Previously, he served as Editor in Chief of Shopify Plus; his work has appeared on The New York Times, Forbes, Mashable, Business Insider, and more. If you’d like to connect with Aaron, reach out via social — he’s a sucker for DMs about content marketing, bunnies, and rejection.

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