It’s not surprising that any system designed to take you from scratch to a thriving 6- or 7-figure business– like Danny Iny’s Course Builder’s Laboratory — is a lot to unpack.

So let me clear up some important questions you probably have about the program. Here goes:

Q: Is there a guarantee that CBL will work for me?

A: Definitely! The Course Builder’s Laboratory comes with a RESULTS GUARANTEE. In 60 days of using the program, you will make at least $2,000 in course revenue… and if you do the work but fall short of your target, you’ll get a dedicated 1-on-1 strategy call to figure out what went wrong, and get you back on track to achieve your income goals as soon as possible.

Q: Who is Danny Iny and why should I listen to his advice about online courses?

A: He is the founder and CEO of Firepole Marketing. Some of you might know Danny as the guy behind such courses as Audience Business Masterclass, and before that – Write Like Freddy. Education products are the main way Firepole Marketing makes money, so you could say Danny knows a thing or two about creating and selling them. 😉

Q: What is the Course Builder’s Laboratory, exactly? What’s inside the program?

A: CBL is a comprehensive program designed to guide you from nothing to creating and selling a profitable online course. In its 8 modules, you’ll find proven methods for coming up with a topic for your course, rapidly testing it for profitability, delivering your initial pilot offer, launching a full-scale product, and growing your business beyond that, into multiple 6 or 7 figures.

In addition to straight-up advice on how to build and launch a course, you get templates, scripts, and worksheets to help you along, and give you a hand at the most critical stages of your business growth.

*Plus* unlimited support from your personal Course Building Coach (that’s right: they don’t skimp on personalized advice at Firepole) and a veritable heap of partner bonuses.

You can see the full contents of the program here:

Q: What can CBL do for me if I’m [insert unusual occupation]?

A: Whatever your day job, or niche, or topic, or area of expertise, CBL will deliver you the exact same results they promise to every student. Besides, who says you have to develop a course based around your occupation? You could always get into a new niche, or create it around your side project.

If you’re good at anything at all, and you can use it to help people, it *can* be turned into a profitable online course. CBL gives you an exact, step-by-step plan to do just that.

Q: What is the investment in the program?

A: The total investment you need to make for lifetime access to Course Builder’s Laboratory is 12 payments of $187 / month or $2,224.

Fun fact: If you take a full-year payment plan for the Course Builder’s Laboratory, the per-day investment comes down to just $6.15 a day.

Q: What if I want to pay upfront – do I get a discount?

A: Yes, you do! A one-time payment for the Course Builder’s Laboratory is $1,997, which means you will save $247 if you decide to pay upfront.

Q: How much time will I need to invest in CBL?

A: For optimal results, Firepole and Danny expect the students to spend around 10-15 hours per week on the Course Builder’s Laboratory. This includes the time you’ll invest in your online business, so this is actually a very doable workload. There’s *nothing* preventing you from starting and growing a 6-figure business in your spare time.

By the way, if 10-15 hours a week sounds like a lot, don’t worry. You can invest a lot less time in the Course Builder’s Laboratory, and still get the results you want – it will just take longer.

Q: I’m not an online business / marketing expert. Is CBL right for me?

A: That’s absolutely fine. In fact, it’s preferable that you aren’t a trained marketer and you don’t have to unlearn any concepts about online business. What Firepole teaches in CBL *will* work, whether you’re a complete novice, or Don Draper incarnate. 😉

Q: What if I don’t have an idea for an online course yet? Will CBL help me?

A: That’s not a problem at all. If you have zero ideas, or a thousand ideas, in CBL you will learn how to rapidly validate and execute them. In fact, the Course Builder’s Laboratory has an entire module dedicated to just that aspect of course creation.

The point is not to come up with the perfect idea (there’s no such thing), but to identify a profitable one – fast. CBL is built around this principle.

Q: What is my deadline to enroll?

A: Access to CBL closes down at 23:59pm on October 4th, with no exceptions. And the next time it launches is going to be sometimes in late 2016 / early 2017.

Phew, I think that’s it for now! I did my best to answer as many questions as possible, but there’s only so much you can fit into an email. 🙂

If you want to read a bigger, more detailed FAQ, and a breakdown of what the Course Builder’s Laboratory has in store for you, follow this link to learn more about the program and enroll.

Be well

– Mary

P.S. If you have any other questions about CBL, don’t hesitate to email Danny’s wonderful support team at They’ll be thrilled to help you out.

Mary Jaksch, Editor-in-Chief,