How To Write a Best Seller – Advice From an Olympic Medal Winner

A guest post by Dr John Yeoman of Writers Village

Tell me, how should I have answered this email?

‘Dear Sir or Mdm
I dremed of being writer since I was litle. I have a realy good story it realy hapened! I need incorrigment. No money just dreme. Will you show me to write my story? Jed’

Was I a coward for not replying? Yes, I was a coward. But how could I have told him the truth? That his chances of writing a publishable story were zero, short of a miracle? It would have been too cruel. Yet surely I could have sent him some words of encouragement? No! But why?

A mid-list author I know well receives emails like that every week. At one time, she replied encouragingly to them all. It opened the floodgates. One crank even turned up, unannounced, on her doorstep.

Yet all of us felt the same as Jed when starting out. We were literate. We had a great story in us. We knew it. It would take us just a few weeks to learn the tricks of creative writing, given encouragement…

An Olympic medal winner, 29 years old, revealed how she had gained her gold. “All it needed was four hours of practice,” she told an interviewer. “Every day, in sickness and health, for 20 years.” Why should creative writing be different?

Author Joanne Harris was once acclaimed for her ‘overnight’ success. Overnight? She had to write and discard five novels before she hit lucky with Chocolat. That took her 15 years. Melville waited 70 years to receive his first decent review for Moby Dick. Lord of the Flies was rejected by twenty publishers across several years. And so it goes.

What’s the answer?

1. Prepare for a long apprenticeship

That’s what I tell my creative writing students at the university where I teach, although none of them want to hear it.

True, you could scamp out a novel in a month, marry a publisher, see your work in print in no time and ride the Amazon Bestseller list within the week. Especially if it’s an ebook. It happens. And people do get struck by lightning three times in a single day. Just don’t count on it.

In the medieval craft guilds, it took an apprentice seven years to become a ‘master’, licensed to set up his own shop. Around 90% dropped out en route. Some married, some died and some became journeymen – hacks for hire. Plan to spend at least seven years to learn your craft, I tell my class, although you might find hack work before then. (For example, you could teach creative writing.)

It’s a miracle that my entire class doesn’t drop out immediately.

2. Earn a good income while you learn – with short stories

Meanwhile, I say, hone your craft skills and make a cash income by writing short stories. Regard each one as a five finger exercise. Explore a different craft technique every time. True, the paying market for short stories is not what it was but there are still enough publishers, off and online, to bring you money while you learn.

An even easier route is to enter short story contests. Of course, I have an interest in saying that as I run a story contest but it’s true. Once your work reaches a standard, and you enter contests systematically, you can be certain of a sideline income.

Look for contests that have been going for some while (they’re reputable) and that offer major cash prizes for an affordable entry fee. Do the math. Could 50 stories entered per year at a total investment of $800, a win rate of 1:5 and an average win of $500 net you a profit of $4200? Suppose you won two in every five contests you entered? Or more?

As you begin to win contests predictably, and your win rate improves, you’ll gain more than money. You’ll acquire the skills to complete a successful novel.

3. Contests offer you fun while you learn

There are other rewards, of course. When you’re a regular contest winner, your stories will be showcased on several contest sites. (A reputable contest will publish the winning stories, if only to flaunt the standard of its entries.) You’re now entitled to call yourself an author.

Promote yourself at conferences and local groups and you might be paid $100+ for two hours work – and earn twice that again by selling your anthologies at the back of the room. You might even go the giddy route of self-publishing and social network your way to fame, if not fortune.

Maybe you’ll never write a best seller but (I ask my students) will you need to? At that point, you won’t need to harass authors with emails: “I have a dream. Will you help me?” You’ll have achieved your dream. You’ll be an author. And folk will be sending those emails to you.

Dr John Yeoman, PhD Creative Writing, judges the Writers’ Village story competition and is a tutor in creative writing at a UK university. His free course in winning story competitions for profit can be found here.

Three Keys to Spectacular Guest Posting Success

A guest post by Danny Iny of Firepole Marketing

Note: If this subject interests you, then you should register for the free live training event that we’re holding next week!

Got a new blog?

Want to grow it to mammoth proportions?

Then you’ve got to be guest posting.

You probably don’t need me to tell you this – the smartest minds in the blogosphere have already wizened up to the fact that guest posting is one of the best ways you can find to grow a new blog.

It just makes sense; it’s “going where the eyeballs are”, and doing so with the endorsement of someone who’s already credible to those eyeballs.

So I won’t belabor the point that guest posting is important.

You already know it, and you might already be doing it, too.

But are you doing it right? ;-)

Why Most Guest Posters Are Doing It Wrong

Most guest posters are doing it wrong.

No ifs, ands, or buts about it – they’re doing it completely wrong, and wasting lots of time and energy in the process.

They’re doing it wrong because they’re doing it for the wrong reasons and in the wrong way.

They spend too long writing posts that won’t even get them the results they’re looking for, and they throw away the most valuable potential outcomes of their work.

Sounds pretty sad, right?

I mean, guest posting holds so much potential, it can literally be the driving force behind spectacular blog growth in a very short timeframe.

Well, the good news is that it’s an easy fix, if you know what to look for, and what to change.

So here we are, three keys to doing it right:

Key #1: Write About the Right Stuff

Yup, that’s right – for guest posting to work, you’ve got to write about the right stuff.

Pretty straightforward, right? And yet it’s amazing how many people get this wrong.

Let’s break it down:

Say you want to do a guest post for a particular blog. For the post to be a success, you have to write something that will appeal – and be insanely useful! – to that blog’s audience.

It also has to be related closely enough to your topic and blog that when readers click through to your site, they will find your stuff valuable. I mean, there’s no point in writing for DogTraining.org unless your website has something that appeals to dog owners, right?

This is why I find it so incredibly ridiculous when I get emails from SEO companies offering to write a guest post about “anything I want”.

If you don’t know why you want to talk to my audience, then why should I be interested in what you’ve got to say?

In other words, the benefit in guest blogging has to go three ways for it to be a really useful, fruitful opportunity.

It has to benefit you, in terms of credibility and new readership.

It has to benefit the blog owner in terms of quality and value for their audience.

And it has to benefit the readers of that blog, who will both enjoy your post, and get more value from visiting your website.

Key #2: Focus on the Relationships (Not the Traffic!)

When you write a guest post for a popular blog, you get a spike in traffic.

It’s awesome, and it’s exhilarating, but it’s not the most important thing you’re getting.

Not by a long shot.

Much more valuable in the long term is the relationship that you’ll build with the blogger and their readers.

A popular blogger can do incredible things for your online career – if they like you, that is.

They can give you feedback on the posts you write for them, which can be hard to come by and is absolutely invaluable. They can promote your products, services and other materials to their networks, both on their blog and through their social media presence. They can even connect you to other bloggers and professionals who will also be able to help you carve out your niche and develop your authority.

Blogging is all about relationships, and the more and deeper relationships you have, the more quickly and easily your blog will grow.

Writing a guest post just for the traffic is a sucker’s game, at best.

The real value starts to show itself when people start recognizing your name. When they start seeking you out. When big bloggers like you enough to help promote your blog.

Isn’t that worth more than a little traffic spike? I thought so.

Key #3: Learn to Write Really, Really FAST!

The biggest myth about guest posting is that you can write one or two posts, and then boom – you’re set for life.

That’s so untrue that it would be funny if it wasn’t so sad.

If you’re going to succeed with guest blogging, you’re going to have to write a lot of posts for a lot of people (last year, I wrote over 80 of them!).

And because you can’t spend every waking hour of every day writing these posts (we have lives, after all, Not to mention businesses!) you’ve got to learn how to do it FAST.

For this, you need a system.

Fortunately for you, I have such a system! (Saw that coming, did you?) ;-)

And, if you’re game, I’d like to share it with you for free in an exclusive, live training event that I’ll be delivering just for you.

Oh, and in case you’re wondering how fast FAST really is – most posts that I write are about 1,200-1,400 words, and take me about 60-90 minutes to write, from start to finish.

It’s not because I’m some kind of writing genius (I wish!) – it’s the system.

And I want to teach you that system. So go register for the event!

I’ll see you there. And in the meantime, happy writing!

Danny Iny (@DannyIny) skyrocketed his industry-leading marketing blog to success by writing 80+ guest posts on major blogs in less than a year (earning him the nickname “The Freddy Krueger of Blogging”). Now he teaches others how to do the same in his Write Like Freddy blog writing training program.

How to Succeed in Writing When You’re Not an Expert in Anything

A guest post by Carol Tice from Make a Living Writing

Do you worry that you aren’t qualified to be a writer?

I frequently have writers tell me they feel their chances of earning well from writing are doomed, because they’re not an expert in anything.

Or that it’s hopeless because they don’t have a college degree.

They can’t launch a successful blog, because there are already so many blogs farther along than theirs, with more authority.

We all know there are certain specialized writing niches that can pay very well, such as technology, finance, and healthcare.

What if you don’t know about one of these lucrative areas? Well, it does not mean the end of your writing career.

How do I know?

I don’t have a degree. And when I started out, I had no area of expertise.

I was a starving songwriter. No kidding.

What I discovered on the way to building a six-figure freelance writing and blogging career is this:

You don’t have to be an expert

Sure, it helps if you know a little bit about something.

I’ve gotten jobs writing for insurance companies because my dad sold insurance, and I had a fair idea of what it was.

I was a legal secretary when I was a teen, which has helped me get gigs writing for legal websites and law firms’ blogs.

I bought a house once…which helped me write stories for the real-estate section of a newspaper.

See what I’m talking about? Some basic acquaintance with your topic helps.

But I’ve also written about plenty of things I knew nothing about.

These topics include where Seattle’s trash goes, Washington State’s drunk-driving laws, venture capital funding for startups, and companies’ public offerings.

What writers need to know about

How did I get these gigs, if I didn’t know anything about their topics?

I knew the important thing — how to write well.

How to gather facts and organize them, and tell a story in a compelling way.

That’s what most markets hire writers for.

That’s what you’re expected to be the expert in — writing.

Here’s how you qualify to be a writer

You have to believe you have the skills to go out and find the story. To come up with ideas for pieces to write.

You have to have the confidence that you can do it.

Where do you get that confidence? From writing and writing and writing.

Try to get some feedback on that writing. Find a mentor. Keep improving.

The more you write, the more you improve. You’ll see that you have the chops to go out and write, and that others will pay you to do it. Gladly.

It isn’t hard to learn about a topic, now that we have the Internet. You can go out and learn about nearly anything in a single day, can’t you?

You can find experts in any field to talk to you, so you can learn about your subject.

What can’t be taught is the writing skill.

The reason they usually don’t hire “experts” to write is that most of them are awful writers.

That’s where you come in. You can write.

Not only that, but here’s the magic: nobody else in the whole world writes exactly like you.

You have your own approach and style to how you write.

That’s why you can launch a new blog and make it stand out and be a success, even now.

That’s why you’re qualified. And that’s the only skill you really need.

Carol Tice writes the Make a Living Writing blog, chosen one of the Top 10 Blogs for Writers 2010/11 here on Write to Done. She puts on monthly free podcast trainings for her subscribers.

Join the A-List Blogger Club, the insanely useful training for all stages of blogging. Click below to find out more.

Hiring a Freelance Editor: A Step-by-Step Guide

A guest post by Tiffany T. Cole of  Reader’s Den

Why should you hire a freelance editor?

This is definitely the eBook age. According to the Association of American Publishers’ report, ‘E-book sales continue to break records with a +164.4% gains for 2010.’ Actual reported sales for eBooks have only been rising since 1999, when the AAP first started noting the sales.

So what does this mean for you if you’re one of the many authors who plan on writing and publishing an eBook? Now, more than ever, freelance editors are needed.

Unfortunately, there’s already a large amount of people who associate eBooks, definitely self-published ones, with a lack of editing (or no editing at all). Don’t let your book become part of that stigma.

Sure you can ask friends or family to look at your work. Getting their opinions certainly wouldn’t hurt since their input could give you more to consider during the edits. However, there are a lot of downfalls to only turning to people you know. First, because they may be afraid to hurt your feelings, they’ll probably sugarcoat their comments. Even if you tell them to be honest, that doesn’t mean they won’t hold back.

Then you have to take into account that editing a story involves more than just a couple of general comments. Fiction books essentially need three types of editing – content editing, copyediting, and proofreading – and they should go in that order. When editing nonfiction books, the focus is usually on formatting, accuracy, copyediting, and proofreading. Whether the book is fiction or nonfiction, the chances of your friend or family member being as well-versed in those forms of editing as a professional editor is low.

How to Get Your Money’s Worth

First, it’s personal. You need to have a tight grasp on yourself and your work before you do any amount of freelance editor hunting:

Since prices can vary so widely, and rates are usually by the hour, you need to know how much money you’re willing to spend.

You need to consider just how rough your work is before submitting. If you’re sending an editor your first draft (which I don’t recommend; it’s always better to at least self-edit first) and the editor charges by the hour, consider how expensive that will be.

Last but not least, you need to know when you’d like the edits back, since a lot of editors will charge extra if you tell them, “Oh, I absolutely need this done in 1 week!”

After getting your money’s worth on your end by understanding yourself, it’s time to get your money’s worth on the editor’s end by understanding them. Hiring someone off of the internet can very easily be disastrous without enough research and investigation, so please don’t waste your money or time because you didn’t stop to learn more. Here is a step-by-step guide to investigating a freelance editor:

  • Explore their website. Check if they have a page for their biography/resume, testimonials, prices, and submission guidelines. If they have helpful content, like articles, skim through a couple.
  • Read their biography or resume and look for the credentials that matter most to you. Said credentials could be a degree, publications or other literary positions.
  • Look at the payment page. If you really don’t think there’s any way you can afford it, you should either go on to another editor or figure out if you can pay in snippets.
  • If the biography or resume impresses you, go to the testimonials page. Even if the biography or resume doesn’t really impress you, go to the testimonials page. Sometimes reading from others about how well that editor did can trump what a bio says. A good testimonials page will have a link or two under each testimonial. This way you can easily contact previous clients and personally ask them what working with that editor is like. If the editor has a sample or two that shows what their edits look like, you should look through those samples. If the editor will edit a thousand words or so of your story either for free or for cheap, take advantage! This is a great way to learn what working with that editor will be like.
  • Whether or not you or the editor has a contract, it’s still very important to make sure you save all conversations and transactions between you two in the chance that something goes wrong.

In conclusion, it’s important you ask for editing assistance once your book is finished. Spending a day or two on understanding yourself, your work, and the editor(s) you’re considering will at least lessen the chances of you choosing someone who is not the right fit for you.

Tiffany T. Cole is the creator of Honest Crits – an editing and critiquing business – as well as Reader’s Den, a book blog dedicated to reviews and all things literary.

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15 Ways to Write Tight

A guest post by Barb Sawyers

You’re busy, I know. So are the people you want to be read by.

Then why do you go on and on? Why does it take so long to take get to the point?

Why can’t you follow the examples of Chris Brogan, Ernest Hemingway and other masters and write tight?

Here’s how to do it:

  1. Start with a clear idea of what you want to write about. This prevents wordy wandering.
  2. Build trimming and polishing into your writing time. It is part of the process.
  3. Copy your first draft. This way you can chop aggressively with no worries. Once you have made your document as short as possible, you can add back anything you regret cutting loose. You should be surprised by how little there is.
  4. Delete individual words that are redundant. For example, why write “free complimentary” webinar when “free” and “complimentary” mean the same thing?
  5. Zap words, especially the big ones, that have snuck in from your professional or technical jargon. Speak your readers’ language; don’t try to teach them yours.
  6. Nuke anything that could be replaced by “ya-da-ya-da-ya-da.”
  7. Scrutinize your adjectives and adverbs. Do they help readers understand what you’re saying? Reduce, refine or remove.
  8. Replace fuzzy expressions with precise terms.
  9. Reorganize. In the heat of writing, words and ideas often get misplaced. If you move them to where they belong, you may find many can be shortened or deleted.
  10. Pretend you are being charged money for each word you write.
  11. Think about how you would tweet your content.
  12. Replace longer descriptions with links for the relatively few people who want more information.
  13. Make sure your statistics, arguments, stories or other content support your most important ideas. The more clutter you clear, the more brilliantly your diamonds will shine.
  14. Never, ever try to word to a certain word length. Just because the space is there, you don’t have to use it. Remember that most people will focus on the introduction and not read to the end.
  15. Detach yourself emotionally from your words. When I first started writing professionally, I was crushed when editors would tell me to chop by a third. Turns out they were right. Writing tight is so much better.

Any tips to add? Please share them in the comments.

Toronto writer and blogger Barb Sawyers is the author of Write Like You Talk Only Better, the secret to pulling ideas out of your head and onto the page.

Do you want to fast forward your blogging journey? Join the insanely useful training for all stages of blogging, the A-List Blogger Club, founded by Leo Babauta and Mary Jaksch. Click on the link below to find out more.