Secrets of Copywriting: The Power Of A Strong Value Proposition

[caption id="attachment_8779" align="alignright" width="200"] Would You Like To Harness The Power of Your Value Proposition?[/caption] Have you ever tried to write something persuasive and felt that you're not getting it right? Maybe your writing feels generic. Maybe it's disorganized, or too pushy. Maybe ... you just don’t know. And readers don’t take the action you’re hoping for. D...

Write Inspired Copy – 5 Tips to Help Copywriters

[caption id="attachment_8620" align="alignright" width="300"] Are You Ready To Write Inspired Copy?[/caption] Copywriters often find themselves writing on some pretty mundane topics. From 'Installing the best security doors' to 'The top five high-interest savings accounts', it can sometimes be hard for a copywriter to feel motivated to write on certain topics. And you need to be motivated...

Secrets of Copywriting: How to Pull the Reader’s Psychological Strings

[caption id="attachment_8058" align="alignright" width="300"] Do you know how to pull psychological strings?[/caption] Words move us. Whether we hear them or read them in a novel, a song, a poem, or on a sales page, words have the ability to excite, motivate and influence us because they arouse our emotions. And we all have emotional responses to factors that are playing out in our lives ...

7 Ways Twitter Sharpens Your Writing

[caption id="attachment_6946" align="alignright" width="250"] Twitter for writers?[/caption] Imagine a place where you could easily write 30, 40 or 50 blog posts a day. In this place, you'd automatically receive individual feedback for each blog post on whether it touched base with your readers. You'd be sure that every one of your blog posts would be read, and some of them would be wide...

The Art (and Science) Behind Neck-Snapping Headlines

&#@! I’ve already broken a major rule of copywriting… … and I should know better. Because as a professional copywriter – with seven figures of sales for clients – I know the secrets to crafting irresistible headlines. But this one breaks a rule. And it’s a biggie. I’ll explain that rule in a minute, but we need to make a deal first. I’ll explain the broken rule ...

How To Create The Next Step For Your Readers

When you're writing an article, inserting The Next Step should be really simple. And it is, if you are clear what you want the customer to do next. But hey, we all know what we want the reader to do next, and yet there's still a bit of doubt. Are we doing the next step right? Or not? So here are three methods for implementing the 'Next Step' Method 1: Editorial Next Step Method 2:...

The Definitive Guide to Successful Online Writing

Do you ever think about giving up on writing? On some days does being a writer just feel like a big struggle? This is a normal reaction. We live in a fast, information-filled world that bombards us with a constant stream of technology. We're told about countless things we “must” do in order to succeed as a writer. It's overwhelming. You may find yourself wondering… a) is wr...

How to Get a Grip on Plots and Sub-Plots When Writing

Imagine you're having a discussion with a hyperactive, talkative teenager. And the conversation goes like this... "We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn't have any money and anyway the popcorn machine was broken, and so we didn't really want to go to the movies without popcorn. But right after that we went to have so...

Three Core Elements of Storytelling (And Why You Need To Write Stories Right Away)

By Sean D'Souza of Psychotactics.com Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to your mind? 1) Sequence 2) Suspense and 3) The roller coaster Stories are like magic lamps. They have a sequence, there's suspense and sure to be a roller coaster. So if we examine Cinderella's story we see: 1) There's the sequence of the dau...

The Headline Breath Test

By Sean D'Souza of PsychoTactics.com Do long headlines work? Or are short headlines better? The answer doesn’t lie in length. It lies in the ability to say the headline aloud in one breath. Let’s assume you sit down and write an absolute stunner of a headline, your next job is to read it back aloud. Can you read it? Ok then say this headline aloud: HOW To Recognise Six Difficult Te...