by Dean Rieck | Dec 2, 2009 | Tips
Chapter 3 of The Art of Readable Writing by Rudolf Flesch has the following title: The Importance of Being Trivial. Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. His advice remains powerful and relevant today. When Flesch...
by Dean Rieck | Jul 18, 2009 | Fiction, Tips
Writing is hard work. It’s your job to string together words in such a way that readers will effortlessly understand your meaning. If you’re writing a novel or poem, of course, you can break the rules and indulge in strange twists of phrase. But if you...
by Dean Rieck | Apr 13, 2009 | Become a Top Blogger, Tips
How are your creative writing powers? My wife and I were driving to one of our usual restaurants a few days ago. Like most people, we fall into a daze whenever we travel along familiar roads. But about halfway there, purely on a whim, I turned onto a new street. And...
by Dean Rieck | Feb 13, 2009 | Tips
People are always looking for snazzy new ideas. However, old ideas are usually the most effective. This is especially true when you’re writing marketing copy. Why? Because selling is about persuading people, and people are pretty much the same today as they ever...
by Dean Rieck | Dec 7, 2008 | Freelancing, Tips
By guest writer Dean Rieck of Direct Creative Blog. Your English teachers taught you all the rules of proper grammar, punctuation, and style. But what they didn’t realize is that all those rules could crush your chances of making a living writing marketing...
