How to Show (Not Tell): A Writing Lesson from John LeCarre

how to show-not tell

Can you show (not tell)?

By Mary Jaksch

I’m sure you agree that whether you write fiction or faction, stories are a great way to convey your message.

Even in fact-focused blog posts, a good story can engage and inspire readers.

As all storytellers know, a good story conveys mood, touches emotions, and holds the reader captive. A skillful storyteller sets the scene by showing – not telling. As a writer, you need to reach for one of your most important writing tools: description.

Show (not tell) – how to do it?

You can find the slogan ‘show – not tell’ in every writing book. But how do you do it? How to make a story come to life?

A few days ago, I chose Smiley’s People by John LeCarré as my bed-time book.

It was a mistake.

Just as the story slid from harmless to menacing in the space of a couple of pages, the lights went out.

I fumbled for a torch, but couldn’t find it. The growling wind, the sheets of lightning – everything seemed to spell danger. I couldn’t sleep.

How did LeCarré do it?

How did he weave his story so well that its mood colored my experience? Well, LeCarré knows how to show. His descriptions get under the skin.

People: how to describe what lies beneath the skin

Describing people can be tricky because it’s easy to slip into clichés.

So often we read stuff like this: “She was tall. Her dark hair …”
Jabber, jabber, jabber. Such descriptions don’t show what’s beneath the skin.

In contrast, here are some examples from Smiley’s People:

Barley looked at Clive, who had one of those English faces that seemed to have been embalmed while he was still a boy king, at his hard clever eyes with nothing behind them, at the ash beneath his skin.

And here’s how LeCarré introduces a new character:

There was a knock at the door and Wintle came in, an eternal student of fifty-seven. He was tall but crooked, with a curly grey head that shot off at an angle, and an air of brilliance almost extinguished… He sat with his knees together and held his sherry glass away from him like a chemical retort he wasn’t sure of.

You can see and feel Wintle, can’t you? One of the interesting things here – apart from the brilliant characterization – is that we get a sense not only of the character, but also of the observer’s experience.

But what about mood? That’s when landscape becomes a major player.

How to use landscape to create mood

LeCarré is a maestro of menace. Here is how he describes the landscape of an interrogation facility:

The gates opened electronically and beyond them lay mounds of clipped grass like mass graves grown over.  Olive downs stretched towards the sunset. A mushroom-shaped cloud would have looked entirely natural.

Bleak. As a reader you know right away that there are no happy voices here.

A description gives the reader a moment to reflect, to feel, to intuit. It’s like a pause in the forward momentum of a piece.

What you need to know about pace

A description slows down the pace. That’s not necessarily a bad thing.

As the great Sol Stein says in Stein on Writing:

The best of good books have purposeful slowdowns in pace from time to time because the author knows that readers, like athletes, must catch their breath.

But you need to crank the pace up again. Here is how LeCarre changes the pace  in a dialogue between Barley and Ned. In the story, Barley has just heard a strange message on the phone.

‘It isn’t a joke, I’m afraid,’ Ned said. ‘It’s actually very serious.’
Lost once more in his own contemplations, Barley slowly replaced the receiver. ‘The line between actually very serious and actually very funny is actually very thin,’ he remarked.
‘Well, let’s cross it, shall we?’ said Ned.

Notice how the long sentence with its hypnotic repetitions slows the pace, and the crisp remark that follows picks it up again.

How descriptions solve the talking heads problem

If you describe a conversation, you are in danger of the ‘talking heads’ syndrome.  This means that the reader only gets a floating interchange of ideas – without the grounded context of flesh, bones, feelings, and ambience.

This is where a good description can save the day. As you can see in the examples by LeCarré, descriptions can set the scene, convey the inexpressible, and turn the reader into a witness, instead of remaining a mere bystander.

Please share  interesting descriptions (good or bad) in the comments. You may want to add your thoughts on why a particular description works – or why it doesn’t.

Mary Jaksch is Chief Editor of Write to Done and co-creator of the A-List Blogging Bootcamps and the A-List Blogger Club. Enjoy more of Mary’s writing at Goodlife ZEN and in our free WDT book, The (nearly) Ultimate Guide to Better Writing! Just enter your name and email in the form at the top of the sidebar for immediate download.

Nominate Your Favorite Writing Blog: 6th Annual Top 10 Blogs for Writers Contest

The ANNUAL TOP 10 BLOGS FOR WRITERS


It’s time to open up nominations for the 6th annual Top 10 Blogs for Writers Contest—the blogosphere’s biggest contest for writing blogs.

How to Nominate Your Favorite Writing Blog:

→ Nominate your favorite blog in the comment section.
→ You have only one vote (only your first will be counted).
→ Please include the web address of the blog.
→ Explain why you think the blog is worthy of winning this year’s award.

To make the cut, a blog must be nominated more than once.

Nominations must be received by 10 December, 2011.

 

Check out the finalists here.

Click here to see the winners!


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Grab your copy of the FREE WDT book The (nearly) Ultimate Guide to Better Writing! All you need to do is to enter your name and email in the form at the top of the sidebar for immediate download.

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The [nearly] Ultimate Guide to Better Writing

By Mary Jaksch

Do you want to become a better writer?

We’ve got something for you. And it’s totally free! We’ve just put the finishing touches on our first WTD eBook, called The (nearly) Ultimate Guide to Better Writing.

Scott McIntyre, the book editor, put a huge amount of passion and work into the project. He pulled out a selection of top posts from the archives of  WTD. Here is what’s in the eBook:

  • Write to Serve: Giving Deeper Purpose to Your Craft
  • 6 Key Steps to Finding Your Passion As a Writer
  • Blood, Sweat and Words: How Badly Do You Want This?
  • Why You Should Stop Waiting for Inspiration
  • 31 Ways to Find Inspiration for Your Writing
  • How to Touch Your Creative Soul: A Zen View
  • How to Finish What You Start: A Five-Step Plan for Writers
  • 10 Simple Ways to Double the Speed of Your Writing … Right Now
  • Recover from Writing Burn Out: 18 Tips for Writing with Gusto
  • It’s Time to Finish Your Book: 9 Productivity Tips for Writers
  • How to Write Like an A-List Blogger
  • 12 Essential Blogwriting Tips for Building a Successful Blog
  • 11 Ways to Write an Irresistible Intro to Your Blog Post
  • How to Make Your Free eBook a Magnet for New Readers.
  • Writing an eBook: How to Get Started (and Finish!)
  • Get Your Eagle Eye On: 10 Tips for Proofreading Your Own Work
  • How to Rescue a Piece when You Write a Frankenstein
  • The (Nearly) Ultimate Resource: 176 Tips for Writers

This book is a gift for you, our loyal readers. All you need to do is to enter your name and email in the form in the sidebar – and you’ll get immediate access.

I’d like to take this opportunity say a heartfelt ‘thank you’ to Scott McIntyre for his wonderful, generous work.

Mary Jaksch is Chief Editor of Write to Done and is co-creator of the A-List Blogging Bootcamps and the A-List Blogger Club. Enjoy more of Mary’s writing at Goodlife ZEN and A-List Blog Marketing.

Why a Publisher Says: Become an Expert – Write an eBook

By Nicolas Gremion of Paradise Publishers

Looking to make the leap to becoming a published author?  Wanting to expand your brand?  Hoping to position yourself as an expert in your field?

An eBook can help you achieve all of this – if you know what you’re doing.

Why write an eBook?

eBooks are easy to write and simple to release. You don’t have to maintain an inventory or worry about shipping; the product is a one-time investment on your part.  With the introduction of the Kindle, iPad, and other tablets, e-publishing is a quickly expanding industry.  Time is at a premium for most readers, so the faster you can get information in their hands, the better.  There’s no better way to do this than with an eBook.

As convenient as an eBook is for your readers, it’s just as convenient for you as a writer – you can write an eBook from your couch.  If you’re a regular blogger, you’ll already have a lot of content to mine for book ideas.

How to Decide what to write about

Find a niche.  Your eBook needs to fill a demand, so look at what’s lacking in the marketplace.  If your expertise is in management but every website is flooded with eBooks on how to reward employees, write about how to make the transition from employee to manager.  Finding a void in the marketplace is key to establishing yourself as an expert, and it’s essential to attracting readers.

If you’re not sure whether others would be interested in the subject you’ve chosen, put feelers out on Facebook or Twitter.  Introduce the idea on your blog, and pay attention to reader comments on other topics you’ve addressed.  Often, your readers will ask a question or make a remark that nudges you toward a subject they want to know more about.  Take note of the problems people are trying to solve.

How to write your Ebook

Remember that while your tone can be casual, your eBook still needs to have structure.  Outline your points so your ideas can be presented in an organized way.  Include transitions between topics; don’t make your readers struggle to follow you.  An eBook is longer than a blog post, and you need to keep readers’ attention without confusing them.

Brevity is your friend!

Be ruthless in cutting unnecessary words and phrases.  While we’re talking about language, most eBooks exist to teach people something.  If this description fits your eBook, write in clear language – don’t confuse your audience with industry-specific terms that add nothing to the lesson being learned.  If you do need to use some industry verbiage, remember to fully explain the terms when you they’re introduced.

Your focus is on substance.

Your words need to have gravity behind them.  Your cover and images can be eye-catching (and, in fact, they should be – whether we like it or not, people do judge books by their covers), but your words need to be just as stimulating.  Research your topic and incorporate facts and examples where you can.  Many manuals and books rehash the same information with different words.  Give your audience something new to chew on – make connections between things they may not have seen before; point out patterns.

Write something revolutionary.

One caveat here: do not research a topic dry.  If you’re burying yourself in other people’s thoughts, you’re more likely to regurgitate them for your readers.  Furthermore, you should never write about something you don’t know.  The fastest way to hurt your publishing reputation is to throw bad product out into the marketplace.

Find ways to isolate information and make it pop.  Use subheadings, bullets, excerpted quotes, and other text blocks to draw the eye to important information. 

Good eBooks condense broad subjects into bite-size chunks.

Give yourself deadlines.  Deadlines will push you to write, and they’ll help you head off writer’s block.  Working on chapters can be a leap if you’re used to writing smaller pieces, so this will help you pace yourself.

What kinds of technical stuff do you need to know?

eBooks are painless to publish.  Most are released as PDFs and are fewer than 50 pages.  If you keep your eBook to 2 MB or fewer, readers will be able to email your eBook around to friends and family.  I can’t emphasize enough the power of your readers to promote on your behalf, so keep these details in mind.  If you’re looking for a more unique way to publish your eBook, go to www.foboko.com and use the Publishing Wizard there.

When referencing something, add hyperlinks for ease.  Utilize hyperlinks when you’re developing your table of contents, too – your readers will thank you.  The more user-friendly your work is, the more likely your audience will check out future eBooks you publish.

In the U.S., your eBook will automatically hold a copyright.  According to current copyright law, you’re covered for up to 70 years after your death.  That doesn’t mean that intellectual theft doesn’t occur, so add a notice with the copyright symbol (©) with the publication year and your name.  You can also add “Copyright” before this notice.

Once you’re ready to go public with your work, network through social media.  The people you’re connected to are most likely to invest in your concept, so let them spin a web outward for you.  Take advantage of the keywords in your eBook to increase your profile on search engines.

If you follow these tips, there’s no limit to what an eBook can do for you.

How do I get exposure for my eBook?

There are a number of resources that help you in getting exposure for your eBook. Make sure that the site you use to gain exposure draws the right market for your book and allows you full control of distribution. You can try out Free-ebooks.net to allow others to read your book and gain exposure and profit! You can also use book directories and even get your eBook on Amazon.com.

Nicolas Gremion is the CEO of Paradise Publishers and Free-ebooks.net He has been in the eBook industry for six years, before Apple, Google and Amazon entered in the field.


3 Unusual Keys to Using Ebooks to Make a Living

By Leo Babauta

We are living in the most exciting time in history to be a writer, to publish your ideas, to make a living helping others.

It’s incredible because:

  • It’s easier than ever before to publish your ideas.
  • Publishing a book can be done by anyone.
  • Good ideas rise to the top in this new idea marketplace.
  • There are no limits to how you publish ideas — books are just one option.
  • You no longer need permission to get your ideas out, and you’re not limited by shelf space.
  • You don’t need money to be a publisher.

And that’s just the start of it.

But how do you create and publish an ebook? How do you get people to buy it? That can be confusing, but in four years of publishing books, ebooks, courses and more, I’ve learned a few things most people don’t tell you.

I’ll share some of what I’ve learned here, in hopes that it’ll help you get your ideas out there, and in the process, start making a living doing what you love.

1. Ebooks can be simpler than you think. Many people are intimidated by publishing an ebook, or put it off for months (or years) because it seems too hard. It’s not. It can be as simple as gathering your best information on solving a problem you’ve already published on your blog, perhaps expanding, updating or refining it, and putting it in an order that makes sense for learning that topic. It could be gathering reader questions on a topic and simply answering them in short chapters — I’ve done this and written an ebook in just a few days, by keeping the scope of the problem very limited. It could be scheduling webinars once a week on various aspects of a problem, and either charging for the webinars or making them free, and then using those as content for your product. It could be a very simple ebook (10-15 pages) to start with, and then expanded to a series of ebooks, a larger ebook, or a full digital package that includes audio and video — and you can expand even after you’ve started selling the product.

Once you have the content, publishing can be really simple — you can use a simple program like Word (PC) or Pages (Mac), publish as a PDF, and you’re done. You can expand on this with other formats (Kindle, epub, video, audio) but you don’t need to do that to start. Publishing an ebook or digital product can be very complicated if you make it so, but it doesn’t have to be. Keep it simple and get your ideas out there.

2. Launches, landing pages, and mailing lists are NOT what’s important. This is something many online marketing types won’t tell you, because they’ve found some success building up massive mailing lists, creating huge launches, crafting the perfect landing pages. And yes, to some extent, that stuff works. But in the end, they are trying to convince people to buy something who don’t want to buy something. That’s the wrong approach. Instead, build a relationship with people who want to read what you have to share, and base that relationship on trust. If people trust you, you don’t need to sell to them. If they already are in a relationship with you, they don’t need social proof or testimonials or before and after photos. They already know you put out good stuff, and they already want to read more from you. When you’ve accomplished that, you need to do minimal selling, and your landing pages can be nothing but a simple list of what you get when you buy the product.

How do you build this relationship based on trust with readers? That’s the hard part, but also the easy part. Put out great stuff on a regular basis on your blog. You might already be doing that. Here’s the important part: always put your readers first. Pop-ups that encourage them to sign up for your mailing list, a ton of ads, social buttons and widgets all over the place — these things and more tell the reader that you care more about their email address or sharing your stuff on their Facebook page or advertising dollars than you do about what they want. Don’t do any of that, and instead, give them what they want and get out of their way. They will begin to trust you, and so when you do put out a product (especially if you do it in a non-spammy, non-markety way), they will say, “All right. I trust Leo, I know this is going to help me, and it’s designed to solve a problem I want to solve.” You don’t need to sell.

3. There are no rules. I like to write, so I create ebooks. Other people are better at making videos, so they make a video product. Others like doing live webinars. There is no limit to how you create your product, but it really should solve a problem that people want solved. Want to make a simple PDF and nothing more? Awesome. Want to add some instructional screencasts, or workbooks, or quick guides, or interviews with experts? Even better. Want the entire thing to be online, so people can read the articles and watch videos on your site, and you can update the product at any time? Great idea! Want to have live weekly calls with you, or interactive forums? Easily done! Want it to be a membership program, paid monthly, with monthly webinars or fresh content? Well, I’m sure you can guess whether that’s possible.

There are also no rules for pricing — it can be free, $1.99, $20, $49, or $597 if you like. Figure out what it’s worth to people to solve that problem — it’s worth much more to help them pass the bar exam than it is to help them fix a broken faucet.

There are no rules for anything. You, like the rest of us, will be making it up as you go, figuring out what works best for you and your readers. You will make mistakes, and it will not end your world. That’s the liberating thing: there are no rules, and there’s no such thing as bad mistakes. You are free to do anything, and mistakes just help you get better.

Ebook Mastery Course

Mary Jaksch and I have created a course called Ebook Mastery for the A-List Blogging Bootcamps.

We’re looking forward to helping you create your first (or best) ebook or digital product.

What you get with this course:

  1. The course teaches you the simple abc steps for choosing the best eBook topic; planning and writing your eBook; and designing and publishing your eBook.
  2. You’ll have interaction and support via an online forum, from the course teachers, from forum moderators with experience in creating profitable eBooks.
  3. You can ask questions live, and get them answered, in weekly live video webinars by Leo Babauta, Mary Jaksch, and other superstar guest experts.
  4. Each week you’ll get a new module of content aimed at teaching you the specifics of creating an eBook from beginning to end including:
    • Articles with specific strategies and actions for determining a viable topic, outlining your content and writing plan; creating a writing style that is best for your readers; and specifics on designing and publishing your product.
    • Recommendations and statistics on pricing your eBook.
    • Case studies by people from regular bloggers like you who have created successful and profitable eBooks.
    • Videos, podcasts, and expert interviews to motivate you and help you stay on track with writing and completing your eBook.
    • Assignments, resources, and planning materials to help you stay organized and focused while working on your eBook.
  5. Your own eBook that you have created (or started to create) during this course that you can sell right away.

Check out Ebook Mastery.