@ Justin I wish I could answer those questions, especially who I want my audience (and my connections) to be, but I always draw a blank.

But about your point… I went to a bookstore yesterday. There were so many titles screaming for attention. One got me and I bought it. How does that happen? Why that one, and only that one, at that time? If I could answer that question, maybe I could answer the question of who would choose my blog. Maybe the problem with answering these questions is that my motivation is often subconscious?

Maybe some of us have to learn in hindsight what we were seeking. The fact that I chose this post today tells me I am still looking for the purpose of my blog.

Who commented “Not bad ideas, but I find myself hesitant to take advice from a writer who doesn’t check his grammar or spelling before posting an article potentially hundreds of people will read.”

I think that a writer should check grammar or spelling as much as possible but I disagree that a reader should dismiss an article or book because it has spelling errors.

One of the rules I follow is “Do It Badly – But at Least Do It! In 1991, I wrote a book called “The Joy of Not Working” and used a desktop publishing program without spellcheck. Three years later, after the book had sold 30,000 copies, I used a new version of the program with spellcheck. I found that the book had 150 spelling errors.

“The Joy of Not Working” to date has sold over 225,000 copies and still sells almost 5,000 copies a year.

The reason: Because I followed most of Justin’s advice for writing a blog.

In other words, the book is written from the heart. If I was a perfectionist like many people are, and which you appear to be, I would never had written this book that has helped tens of thousands of people around the world slow down and live. At the same time, I have earned about $625,000 of pretax income from it.

The moral of the story is that writing from the heart is much more important than getting your spelling and grammar perfect.

Ernie Zelinski
Author of “How to Retire Happy, Wild, and Free”
(Over 110,000 copies sold and published in 9 languages)
and “Career Success Without a Real Job: The Career Book for People Too Smart to Work in Corporations”
(Over 15,000 copies sold and published in 3 foreign countries)

Impressive writeup, through and through. I’m actually taking the time to write out these questions, and spending extra time thinking through possible answers. This is one of the best posts I’ve read in a while. Seriously, this is excellent beyond measure. Practical and actionable steps which lead one into a direction. I’ve been in a rut of sorts, lately on struggled to focus and produce for on my site, I know this will help get me going again. Maybe I’ll start by sharing this post on my site. Cheers!

Thanks again,

-Miguel

@ Kaye, Thank you Kaye, though I wouldn’t get too caught up in the plan, this was more written to make it easier to come up with new ideas, while at the same time making a brand.