7 Reasons to Include Humor in Your Work

7 Reasons to Include Humor in Your Work

Photo courtesy of Antonio Martínez A guest post from Ian Coburn of www.lunchisnotadate.com The other night I went to see Gran Torino with a couple friends. To call Clint Eastwood’s character a hardcore racist is an understatement; yet, despite his constant...
12 Tips to Make Your Marketing Copy Sell

12 Tips to Make Your Marketing Copy Sell

People are always looking for snazzy new ideas. However, old ideas are usually the most effective. This is especially true when you’re writing marketing copy. Why? Because selling is about persuading people, and people are pretty much the same today as they ever...